Content Marketing Blog mint

Content Marketing Blog

Writing for Your Audience is Easy—Make them Write for You!

You're staring at a blank page. You and your team want the best content for your landing page. It must engage. It must convert. It must really stand out. But most of all, it must resonate with your audience. So, where do you begin? Here's a tip: The best copy on landing pages reads like a customer wrote it. "This pain relief cream made my shoulder pain disappear. I slept like a baby!' is your customer writing your landing page headline. It will work much better than, "Try our quick, effective pain relief cream—buy now for 10% off".

How Do You Find Out What Your Customers Are Saying?

You interact with your customers all the time. You just need to gather the data that they're providing you. Here are a few ways to do that:

  • Surveys - on your "thank you' page or in an email after they've received their product
  • Customer reviews - social media, Google, industry-specific pages, etc.
  • Interviews or phone calls with customers

Ask open-ended questions to garner information instead of asking yes-no questions. Go deep into their decisions, if you can, asking things like, "was there a time when you didn't know what to expect from us?' or "what made you go with our company?' Whether you call or get surveys back, you can learn a lot in just a few minutes.

Crafting Effective Landing Pages

Once you know what people are saying about you, you can create a landing page that converts, using their voice. Here are some tips to write landing pages:

Have One Goal for the Page

Landing pages are designed to get the user to do something, maybe buy something, get a free product in order to get their email address, or sign up for a newsletter. Determine what you want the reader to do. Write copy to that end.

Create an Outline

Even a rough outline of how you want to organize your landing page will help you write more effective content. With an outline, you won't forget key points and won't replicate material. Good landing page copy is organized and professional to make it easy for customers to read and engage with. Here's a simple checklist:

  • A compelling headline
  • Illustrate the problem - the customer's pain point
  • How does your product or service help?
  • Your offer
  • Why you can help the customer - your brand, credentials, or history
  • Call to action - what you want the customer to do
  • FAQs/ Overcoming objections
  • Social proof - testimonials, case studies, reviews, etc.
  • Second call to action – again, what step the customer should take

Merge Your Research with Your Outline

Here's where you take your customer's words and phrases and use them on your landing page. You may be able to use the statements as-is, or you may need to rewrite them a little. With a landing page, you can write sales copy much like a letter. Pretend you're writing to a single person in your target audience. Empathize and show them how to get from their problem to a solution. You don't want your message to sound forced or fake.

Analyze Your Landing Pages

Use your analytical tools to get a feel for how well your landing pages work. You may need to tweak the copy to get better results. The landing page is typically the first page a customer interacts with. If your landing pages aren't doing their job, you're missing out on customers and could be hurting your SEO strategy.

Don't Hesitate to Outsource Your Content Creation

Keeping up with landing pages, content and all the details of a website doesn't have to be a hassle. Talk to the MintCopy team about SEO strategies, content creation and digital marketing, so you can focus on your business.

Use our online form to get in touch. You can also follow us on FacebookLinkedIn, and Twitter to stay up-to-date with the latest content marketing trends.

Resources:

Share


Recent Posts

Sheetal Pinto - 2/25/2021 06:00

Don't Waste Time Staring at a Blank Screen Hoping for Inspiration

A white page with a blinking cursor can be scary. You sit down to write next week's content and stare blankly at the screen until 1 min, 1 hour or even a whole morning has passed without getting any work done. It's not uncommon for people to think that writer's block is a myth (a.k.a. procrastination). You should just start writing (or typing) and you'll come up with something—it doesn't always work that way. We know writer's block is real. Creating great content doesn't happen by accident or under duress. Go back to your content strategy and find a new approach to creating valuable content.

Sheetal Pinto - 2/18/2021 06:00

When Customers Are Seeking Help, Stop Selling!

Chatbots are becoming more mainstream as more businesses embrace the technology as part of their online presence. To maintain your brand’s identity and to avoid pushing customers away, your business can’t afford to leave your chatbot content strategy to chance. Here are our best tips for creating a chatbot that eases up your time by delivering relevant information to your customers.

Sheetal Pinto - 2/11/2021 06:00

Promote Your Employees So they Can Promote Your Brand

Akio Morita, co-founder of Sony, said, “I emphasize this—no matter how good or successful you are or how clever or crafty, your business and its future are in the hands of the people you hire.” Your employees are the foundation of your brand. Showcasing your team members and introducing them to your audience creates relationships with customers. Don’t make your “About Us” page an afterthought. Use the “Our Team” page to make your brand more personal.

Sheetal Pinto - 2/4/2021 06:00

That Should Be Your Goal when You Write Content with Empathy

Consumers are bombarded with content. It’s not just text-based content like blog posts and web pages. It’s estimated that over 95 million photos and videos are shared every day on Instagram. Over 500 million Tweets are posted each day. The average office worker receives upwards of 120 emails per day. Making your content stand out is getting more difficult by the day. Creating content that resonates with your audience is even more challenging. When a reader reads your blog or email, what is the takeaway? If you can’t make them remember the words, you can leave them with a feeling that you understand their needs. Empathy is a powerful weapon in the content toolbox.

Sheetal Pinto - 1/28/2021 06:00

Here's a Checklist of 7 Dos and Don'ts

A decade, or even two decades ago, they might have seemed like a task that only the highly experienced publishers took on. Today, eBooks are on trend as a marketing tool, and many content marketers are using them very successfully. You don’t have to be a big company or one with deep pockets to venture into this type of content writing.  Once you write an eBook, you have an asset in your content marketing toolbox that you can use for a long time. It’s like trying to bake a cake for the first time—it looks hard because the recipe has so many steps, but once you get started, it’s not that difficult. And you may end up wanting to bake again, frequently! If you’re writing your first eBook, here are some tips that can help you be more successful.

Sheetal Pinto - 1/21/2021 06:00

Who’s your favorite Superman? Is it Christopher Reeve, Dean Cain, or Henry Cavill? If you’re like many Superman aficionados, you may not have a favorite. You enjoy them all on their own merits. Each rendition of Superman brought a new facet to the character. Content is much like those favorite characters who we keep bringing back.

Sheetal Pinto - 1/14/2021 14:27

Most businesses don’t have an infinite marketing budget, so it’s important to focus on smart content marketing. In creating a strategy, you can put your marketing dollars toward the most effective methods to increase your audience and boost sales. Here are five more content marketing ideas that you can use on a budget to see how your customers respond.

Sheetal Pinto - 1/7/2021 06:00

As we enter 2021 with innovative ideas and new opportunities in entrepreneurship, let’s take a look at how content marketing can lead to new customers, even if you don’t have a huge budget. The key is to get a content strategy and build your content vault as you grow your business. Here are five ideas you can build into your marketing plan to reach out to your audience.

Sheetal Pinto - 12/22/2020 13:24

As you look forward to your 2021 content strategy, look back at the roller coaster of 2020. This year—make no mistake—it was a pandemic that altered consumer behavior, forcing marketing teams to pivot their content plans. #BlackLivesMatter put the focus on minority businesses and diversity. Our focus was on helping businesses stay relevant while maximizing their online presence.

Sheetal Pinto - 12/17/2020 06:00

With everything going on in the world, you may be wondering if people care about grammar and spelling on your website and social media channels. Here’s the thing—people now have more time to notice errors in online content. Smashed Media estimates that “grammatical mistakes on websites can reduce sales by up to 50%.” Quality Logo Products reports that 42.5% of over 1,000 social media users who were surveyed about spelling mistakes would not purchase goods on websites that had misspellings. It’s not as though your audience comprises of language experts and schoolteachers, but consumers want to see that your brand cares about the details, even the seemingly unimportant details like grammar and spelling in digital content. To support your busy team of in-house writers, consider hiring an experienced SEO copywriter who can play the role of a content editor.