Content Marketing Blog mint

Content Marketing Blog

Writing INTERESTING Content for BORING Industries

Compel Your Readers to Stay on the Page
We have discussed it here previously, and it is an issue that will always require attention for some businesses: How do you create thought-provoking content if you work in an industry that is “boring?” Whether you run an HVAC company, an insurance agency, or an accounting firm, you truly can devise copy that compels readers to visit your site repeatedly. 

How to Build Blog Posts and Other Material that Your Audience Will Love 

Before you begin to craft content for your blog or other web pages, keep these details in mind:

  • There for a Reason: If your visitors were not interested in your business, they would not likely have landed on your website. Readers are there for a reason: to learn more about topics that pertain to your industry.
  • Tell a Story: No subject is tedious unless it is presented as such. Remember to tell a story when you are constructing a blog post, web page, newsletter, or press release. As a leading digital marketing influencer points out, if you can describe a story from “real life,” the material should take on a tone of authenticity that resonates with your readers.
  • Readability: Do not underestimate the importance of presentation. The format in which your copy is displayed can have a significant effect on whether people stay on the page. Instead of composing long, unwieldy sentences in big blocks of text, break it up a bit. By utilizing content writing tools such as section headers, lists, and bullet points, you can make your web writing more readable.      

Topics that Appeal to Your Visitors

Before you can hold the attention of your readers with your copywriting skills, you must first arouse their curiosity with topics and titles. Instead of offering predictable copy about common industry subjects, approach each post from a unique angle. Consider the following examples of article topics/titles for “boring” businesses:     

  • (HVAC Company) How to Save Hundreds of Dollars on Your Heating and Cooling Bills
  • (Insurance Agency) – 10 Insider Secrets About Car Insurance
  • (Accounting Firm) – Accounting Tips and Tricks You Cannot Live Without
  • (Software Business) – Software that Will Change Your Life
  • (File Storage Platform) – How the Cloud Can Transform the Way You Do Business

We know that copywriting for your business can seem boring, especially if your industry is not a particularly exciting one. However, you can create intriguing content if you allow your creativity to flow.    

We know that not everyone has the time or skill set to devise copy that captivates. MintCopy offers a team of content writers who can perform this task for you. Call us at 1-888-646-8003, or email us for more information. Also, please feel free to use our online contact form.

Share


Recent Posts

Sheetal Pinto - 9/20/2018 06:00

Like traditional storefronts, business owners make the effort to ensure their e-stores look attractive. The challenge in the online world is that unless prospective buyers actually find your website, it’s like putting up a fancy, expensive billboard in the middle of the forest – where no one will see it! E-commerce website are often overlooked when it comes to detailed search engine optimization (SEO). A lot of business owners assume that sales come from quality products, and neglect to optimize their product descriptions. Of course, sales don’t come about if those products aren’t in front of customers.

Sheetal Pinto - 9/6/2018 05:58

When the internet first started, most of us turned our noses up at the prospect of advertising online. As a business owner, you felt that you needed to go with proven marketing. This meant radio ads, billboards, paper advertising, and even the occasional TV ad when things were going well. Most of us have been around long enough to know how the Internet evolved.

When the other advertising methods weren’t as effective, many of us made the decision to focus on digital marketing. At first it started out with the quick pop-up ads that we could get placed conveniently on related sites. Then, we made the choice to really invest in online advertising. Content marketing was still fairly young, and getting your own website wasn’t exactly cheap.

Sheetal Pinto - 8/30/2018 06:12

Focusing all your time and attention on following Google guidelines could be distracting you from other methods that can help to diversify your content marketing tactics. Sometimes, engaging your audience can literally mean exchanging new ideas online in response to inquiries or comments. Taking a personal interest in driving traffic to your website can help you build your brand while increasing your online presence.

Studies show that only around 40% of your lead referrals are generated by popular search engines. This leaves roughly 60% to be drummed up using other means. These can include:

Sheetal Pinto - 8/23/2018 08:34

The way that people view content online is changing every day. The internet isn’t exactly new and impressive anymore, and it takes a more sophisticated approach to build a rapport with your target audience. This is a nice way of saying that people are bored and disillusioned with the same old copy that they’ve seen for years.

Sheetal Pinto - 8/16/2018 06:00

The Google algorithm is the equivalent to the “Great and Powerful Oz” of search engine optimization (SEO) techniques. It sets the parameters for the way that search engines recognize relevant content, and constantly changes based on new data and organic search results. So, when one of these algorithm updates comes out—we pay attention.

The most recent changes to the SEO algorithm have primarily targeted health, personal finance, and Your Money Your Life (YMYL) sites, earning them the nickname, “the Medic Update.” Experts are still wading through the changes, but Google isn’t confirming any specific area targeted by the update. In fact, as usual, Google isn’t sharing much information at all—leaving SEO experts to formulate and refine their own strategies to focus on one thing—quality.

Sheetal Pinto - 8/9/2018 06:00

It’s harder to come up with a solution if you haven’t taken the time to properly identify a problem. This is what content auditing is all about. When you take the time to perform a complete audit of your website content—or hire experienced Toronto copywriters to do so—you’re looking for weak spots. Finding these allows you to come up with a content marketing strategy for improving the overall balance, readability, and value of your website with trusted services from experienced SEO writers.

The digital era means using words and media to communicate, and if your content doesn’t speak to your target audience—you have a problem.

Sheetal Pinto - 8/2/2018 06:00

Search engine optimization (SEO) is more than just a cryptic phrase that makes digital marketers sound “techy”. In fact, it’s a constantly changing scientific approach to the way that we look at marketing. ‘Sticky’ SEO content works to draw new clientele, engage the old ones, and to keep your online content valuable to the people who might be reading it. It’s all about optimizing a writing style to appeal to both search engines and your target audience.

Sheetal Pinto - 7/19/2018 06:00

Pillar pages, also known as cornerstone pages, are the absolute pinnacle of content consolidation for websites and brands who want to offer their readers and potential customers something more than just information. The basic definition of a pillar page is a resource guide that gives an overview of everything available in the body of your website. One glance at this page should create a sense of value and confidence in the content being offered.

Sheetal Pinto - 6/28/2018 06:00

“What makes me an expert? What makes this blog worth reading for you, a member of the target market?”

These are questions that every individual who’s frantically pecking away at a keyboard should ask themselves before hitting that “post” button.

Anyone who knows how to put credentials into a WordPress account can blog and call themselves a professional in the content marketing industry. Just like anyone can pick up a microphone, rent a sound booth, and call themselves a world class singer/songwriter. Setting yourself apart in an industry that’s saturated with content and regurgitated materials requires a mixture of experience, education, and the ability to truly connect with readers in a way that keeps them on the edge of their seats until the Very. Last. Word.

Sheetal Pinto - 6/14/2018 00:00

How to Use it for Your Content Marketing Efforts
We live in a world filled with an overwhelming amount of information. It can be difficult to get noticed, especially for small businesses. Try a proven strategy with The Inverted Pyramid (TIP) to help you stand out.