Content Marketing Blog mint

Content Marketing Blog

You Are Creating High-Quality Content. Now Make it Work Harder!

SEO Link Building is the Key to Getting Your Content Noticed
Many people make the mistake of assuming that SEO and content marketing are two different entities, and that is a substitute for the other. Nothing could be further from the truth. SEO needs great content to back it up; in fact, SEO wouldn’t work at all without content. Similarly, content marketing without SEO is akin to putting up a stellar stage performance for an empty auditorium. Quality content alone is never enough to help a site rank high on the SERPs; it needs skillful optimization and promotion using the latest SEO techniques. If users don’t find you for relevant keywords on Google, how can you expect them to visit your site and engage with all the great content you have created for them?

As a content marketer, your focus must be both on creating stellar content, as well as using SEO effectively to make sure that the content reaches your target audience. A key SEO aspect that has the maximum bearing on search results is link building. When your website gets backlinks from trusted, high-authority sites, Google takes it as a signal that your business is credible, and your content is useful to its intended audience. For example, let’s say you are a landscaping company—a popular lifestyle magazine mentions your business and provides a link to one of your pages featuring a list of the city’s most spectacular gardens. Imagine the exposure you could get with just that one link! When you consistently work towards acquiring links from high-ranking sites, you establish your website as a prominent brand in your field, and attract more quality traffic and online leads.

3 Aspects to Consider With Link-Building

Link building is time-consuming, but don’t let that put you off. When something is difficult and requires consistent effort, not many people do it, giving you a huge opportunity to gain a competitive edge.

Below are three important aspects to consider while engaging in SEO link building:

  • Link-Building Needs Specialized Attention: Companies make the mistake of spending a lot of time in content creation but not a fraction of that time for link building. Remember that PR is an essential part of SEO and content marketing. Also, link-building is not a one-time event, but an ongoing activity. For these reasons, it pays for a company to either hire a team member that can concentrate on acquiring backlinks, or to outsource the service to a leading link-building company that can help your brand get noticed. (There! We just gave a backlink to this particular company’s website!)
  • Link-Building Is a Key Ranking Consideration: In SEO’s short history, many changes and updates are the result of Google’s evolutionary approach to the industry. Techniques (keyword stuffing, buying links) that were rampant a few years ago, are no longer acceptable.  Also, Google keeps changing its algorithms constantly which means many SEO elements that were important for ranking even six months ago, may not be as critical anymore. Link-building, however, has remained a major ranking factor for search engines, and that is not likely to change in the foreseeable future.  Backlinks continue to be the easiest way for search engines to judge the importance and popularity of a website. Hence, it pays for companies to invest in link-building activity.
  • Link-building is About PR and Building Relationships: Don’t be an island when it comes to content marketing. Try to integrate with your professional community. Your field, however niche it may be, is bound to have thought leaders and influential bloggers who will be willing to engage with you and support you in your link building efforts. For example, why not interview a thought leader from your field? He or she will almost certainly post comments about the interview with backlinks to your website. Or why not be a guest blogger on a major website? Nurturing and cultivating online relations are important aspects of link building.

How Can I Begin Link-Building?

Link building always starts with having relevant, high-quality content on your website. The next step is to promote that content with backlinks. Links don’t just happen; they need strategic, manual targeting. The good news is that there are plenty of ways to acquire links. This Content Marketing Institute article offers 34 different link building tools and tips that you can explore. Check it out!

SEO link building can propel content marketing to another level.  If you are looking for a leading content marketing agency with expertise and experience in SEO copywriting, call 1-888-646-8003 today or email us to learn about our range of copywriting services in Canada.

Share


Recent Posts

Sheetal Pinto - 9/17/2020 06:00

When you started your business, you may have begun with a business plan. Over time, your business plan may have changed and adapted as you learned more, and the marketplace changed. The current pandemic has definitely required many businesses to pivot on their strategies. Your content strategy must be dynamic, just like your business plan. Whether you’ve been creating content for many years or are just starting to invest in content marketing, you need to start with a solid foundation.

Sheetal Pinto - 9/3/2020 05:45

Key Considerations and How to Decide 

Creating quality content to keep your SEO strategy on target and to provide relevant information to your audience can get overwhelming. Content is vital to your overall marketing plan. You need content as much as you need customers. At some point, you may think that you need to outsource your content creation. Do you hire an in-house copywriter? Should you sign on with a content agency? Both options have pros and cons. Let’s take a look at some of the considerations to think about to make the decision that is right for your business.

Sheetal Pinto - 8/27/2020 06:00

Relevance is the KEY to Writing High Ranking SEO Content

If your customer could only see the title of your last blog post, what would she know about your brand? Would the title alone be compelling enough to make her click through to find out more? Is the title clear and descriptive? Would a stranger know what the text was about without any other context? This idea of context and clarity is important to think about when you’re creating content for your website, blog, and social channels. Remember that Google, like other machines, cannot read—it can only try to guess what your content is about, from the way you lead into it—with titles, meta descriptions, headers, and keywords. Experienced SEO copywriters know how to help Google guess correctly. 

Sheetal Pinto - 8/20/2020 06:00

Here's How the Best of the Best Do It!

Content marketing is what we now call “storytelling”. Going back to the art of storytelling, think of the greats—and we don’t mean just Hans Christian Anderson, Enid Blyton, Grimm Brothers, and other master storytellers. Think of grandma, and grandpa, and Nanny Pat, and Bill the bartender, and Joe at the car repair shop, and Bob the barber, and so many others who told the most interesting stories you still fondly recall. What made them so interesting? They talked about everything from man’s first steps on the moon to today’s town gossip to why brussels sprouts are worth trying to where you can catch the best fish and how. You gave your ear to these storytellers because you trusted them to have your best interests at heart. And that, is the key to content marketing. Tell a good story but also in a way that instill trust in the audience. That’s what the best content marketers do.

Sheetal Pinto - 8/13/2020 15:07

Your In-House Assets are a Goldmine!

Even if you’re new to SEO, you know that search engine algorithms and ranking systems look for new content online. Creating content on a regular basis can seem like a daunting task and getting that content blueprint or content calendar in place can take forever. Even if you hired the best copywriters in North America, they still need the themes, topics, and ideas to come from you. Most business owners don’t realize this—you could be sitting on a treasure box of content within your company. If you are struggling with finding new ideas for content, stop trying to reinvent the wheel. Use the assets you have. Think of it a little bit like your favourite foods, many of which were created from leftovers that some creative cook decided to use instead of throwing out!

Sheetal Pinto - 8/6/2020 06:00

They say a picture is worth a thousand words. A video must be worth 100,000 or more words by that rate. Video is a powerful medium that lets your business tell a story. Consumers respond to video. Google reports that watch time for shopping-related videos grew by 5X over two years. A Google-commissioned study found that “YouTube reaches more 18 to 49 year-olds in an average week than all cable TV networks combined.” Video can be an important part of your content strategy. But it needs some support with written content. Meaningful, keyword-rich text descriptions can help increase viewership and sharing for your online videos.

Sheetal Pinto - 7/30/2020 06:00

How to Create a Case Study for Your Website

A case study is a unique content marketing tool that can be used effectively to drive leads and sales. In a B2B Marketing survey, case studies were found to be the most effective content format. Not surprising at all, because we know that everyone loves a great story! While there is so much emphasis on storytelling in online content, case studies are not as common as blog posts or video in content strategy. Let’s talk about case studies and how to write one that works for your business.

Sheetal Pinto - 7/23/2020 00:00

 Google is the most popular search engine, capturing over 70% of search market share and over 85% of mobile search. It’s used for entertainment, business, education, medical care, and more by millions of people. And yet, many people don’t realize Google’s full power as a search engine. Google has many different ways to provide users with relevant search results. As a content marketer, you should know how to search effectively and adapt your SEO strategy keeping in mind Google’s power users.

Sheetal Pinto - 7/16/2020 06:00

“How-to" content is a popular motif for almost every industry. Readers enjoy these online tutorials and educational learning materials. Google reported back in 2015 that 91% of smartphone users turned to their device while completing tasks and called these “micro-moments”. An estimated 100 million hours of “how-to content” was consumed in North America alone that year. In 2020, the number is, undoubtedly, a lot higher. Consumers want to know how to do things and want to do themselves or at least understand the process. Digital marketing can tap into that need by producing content to solve problems. Taking advantage of these micro-moments through “how-to” content can deliver significant results for your branding and visibility.

Sheetal Pinto - 7/9/2020 06:00

Sharing Your Brand Story through Content

In today’s marketplace, it’s not enough to have a great product or service. The best brands go much deeper and connect to consumers on an emotional level. Just think about the brands you personally love and buy. Talkwalker, a social analytics firm, just released its list of the world’s favorite brands. You’ll probably never guess which international icon tops the list - Lego. Other brands that made the top 10 were - The Container Store, Celebrity Cruises and Four Seasons Hotel. Most people played with Lego as children, which is one reason we connect so readily with the product. As adults, we buy Lego for our children and maybe even invest in some of their kits for ourselves. It’s a brand we love because it’s part of our story. Every brand on the Talkwalker’s Top 10 list has at least one thing in common. They all use storytelling to connect with consumers as part of their brand love message.