You are an expert in your field, which gives you a lot of credibility and authority when creating content for your business. You don’t have to be a copywriter to share your story. You simply have to know how to tell it to your reader. Here are some of our best tips to help you create high-quality website content.
Write for Your Audience
Website content is mistakenly assumed to be what you want to tell current and potential customers. In reality, it should be what your customers want to know. People don’t care about your brand or you; at least, not until you win their trust. They go to the internet to find solutions to their own needs. Successful web copy is about the reader, not you. Identify your audience. Writing to a woman shopping for a gift for her husband would be different from writing to the man shopping for himself. When you’re writing digital content, it doesn’t help to write for the masses. Identify each persona in your target audience and write content accordingly. Persona mapping is an important step in your content marketing strategy.
Make Your Copy Remarkable
Across your industry, you can find the same copy online, over and over. What’s worse is that your audience is also finding the same old, same old. So, how do you make your online copy stand out. Remarkable copy isn’t telling your entire story in one piece. It’s infusing your personality and style into your writing to make your reader want to continue reading. Here are some tips:
- Lead off with your best hook to grab your reader’s attention.
- Write like you would to a friend.
- Don’t use a lot of industry jargon or generalizations.
- Use active voice. It sounds more personal. Active voice- I will clean the house on Saturday. Passive voice – The house will be cleaned on Saturday.
- Use “you” to address the reader. Use “we” or “I” when talking about your business or yourself.
- Avoid scare tactics. Create a sense of urgency, but not by generating fear.
- Write in short sentences. Use section headings and bullet points. Write for the ‘scanner’, not the ‘reader’.
Add a Call to Action (CTA)
When you create website content, you have a goal in mind. You want the reader to take action, whether that means to make a purchase, sign up for your mailing list or subscribe to your blog. Give your reader a specific call-to-action to encourage them to act. The CTA moves the reader down your sales funnel, so give your reader the next action based on the content you just provided them.
Proofread, Edit and Optimize
Today’s readers are savvy. Well-written content isn’t enough. It needs to be error-free, so check for factual accuracy, as well as grammar, spelling and punctuation. It’s always a good idea to have another pair of eyes look over your content and edit it for mistakes. Content editing takes it one step further to make sure the writing is cohesive and understandable. If you can’t find anyone to read your work, let it sit for a couple of hours before going back over it yourself. An SEO writer can help you optimize your content for search rankings, but when you write for real people, Google will get your intent. Take care to see that your content does not offend readers. Make a conscious effort to be more diverse and inclusive in your content.
Analyze Your Content Marketing Success
Your website says a lot about your brand, so make sure that your content is performing well. High-quality content makes a professional statement. Create content by leveraging your expertise and authority because you know your industry. MintCopy is a content agency that can support your content strategy and goals with additional content to grow your audience. Contact us to get more information on how our copywriting services can help your website thrive and contribute to your content marketing success.