Your In-House Assets are a Goldmine!
Even if you’re new to SEO, you know that search engine algorithms and ranking systems look for new content online. Creating content on a regular basis can seem like a daunting task and getting that content blueprint or content calendar in place can take forever. Even if you hired the best copywriters in North America, they still need the themes, topics, and ideas to come from you. Most business owners don’t realize this—you could be sitting on a treasure box of content within your company. If you are struggling with finding new ideas for content, stop trying to reinvent the wheel. Use the assets you have. Think of it a little bit like your favourite foods, many of which were created from leftovers that some creative cook decided to use instead of throwing out!
Think Outside the Content Box
Content isn’t just articles on a blog. Content includes many different types of pieces, including, eBooks, videos, podcasts, social media swag, and infographics. People consume content in many forms. Some people enjoy listening to podcasts while they walk. Case studies make a great read for customers who have a problem and want to find solutions. Video content is increasing in popularity. YouTube reports that users view more than a billion hours of video each day. When you are creating content, try to use an idea that takes many different forms. One idea can become a press release, a podcast, an article, a SlideShare, an infographic, and so much more.
Reuse Content that Engages Customers
It’s not uncommon to find businesses struggling with new ideas to keep their content marketing campaigns running. You probably have already published content on your website, blog, e-Newsletters, internal journals, social channels, etc. Go back through your content and look for items that have good statistics for customer engagement. Look at which pieces get the most engagement, through time spent on the page or comments. This is the content that resonates. Find ways to reuse and recycle that content.
Here are some ideas:
- Create shorter video clips and redistribute on different platforms.
- Take several good articles and update them in one eBook available for download.
- Create an infographic that leverages interesting data.
- Use information from a case study to present before and after pictures on your site.
- Turn a review from your customer into a video or case study.
Think of Content as an Asset
You may not list content as a tangible asset on your balance sheet, but content is undoubtedly, a valuable asset for your marketing team. Content assets are those that will get a lot of mileage, the ones that will earn their keep in your business. It makes sense to invest in the development of an eBook, video or slide show that can be recycled into different formats and ideas. Use the content assets you already have, to develop new ones to engage your audience.
Get more out of your content by using topics in several different formats. Maximize your efforts when you partner with a content agency to have more resources for creating different types of content from one idea. MintCopy has a dedicated team of experienced SEO writers who can help you use material to get more out of your topics and ideas. We can help you get a higher ROI on your time and content marketing budget.