Even if you can’t afford to hire a bunch of people to manage online content, you can support your team with a strategic plan to produce high quality content. Here are the best ways to develop the potential of your content marketing team, regardless of size.
Document Your Content Marketing Strategy
It may be a cliché, but it’s true, “If you fail to plan, you plan to fail.” Before you start creating and distributing content, it’s important to strategize. You may have strategized a content marketing plan verbally, but your team needs to document the discussion. Documenting your plan helps your team (or sole creator) stay focused when everyone has lots of “great” ideas. Having a written plan lets another person pick up the pieces if your content team members gets sick, have to take care of a new baby or elderly loved one, or are no longer working with your organization. Your content strategy doesn’t have to be intricate and detailed. Here’s what it must document:
- Who is your audience?
- What type of content do you want to create?
- What topics are you touching on?
- Where are you publishing your content?
- How often do you plan to publish content?
- What are your goals?
As your business grows, your content strategy may change. Your current strategy needs to reflect where your business is today. Giving a small team that focus will help them create content that is relevant and engaging.
Make Your Content Work Hard
With a small team (or even a large one), you need to work smarter, not harder. Take one content idea and create multiple pieces with the idea. One topic can translate into a newsletter article, a blog post, maybe a video or pictures for social media. By working within one topic, you maximize your time because you can focus on one idea. While you’re shooting videos, take some still shots. As you create each piece, make sure to create all the supporting pieces at the same time. If you create an infographic, make sure to write a meta description and call to action for that piece. If you do this while the content is fresh in your mind, you’ll easily remember the purpose of the piece and what you wanted to focus on.
Create a Process for Your Content Strategy
Use a project management tool or system to track your content and editorial calendar. Let stakeholders have access to this tool to see what has been done and what’s in the pipeline. Your team will save time by not having to track through emails or messages to find out the status of each piece of content. By implementing a strong framework in the beginning, once you start having multiple streams of content, it will be easier to maintain that framework and work within it. Mintent’s content marketing platform gives you an entire suite of handy solutions – Editorial Calendar, Automated Workflows, Asset Library, and Collaboration Tools.
If your small team is struggling to create content, talk to the MintCopy team. We partner with you to deliver results without your business taking on another hire. Our dedicated team of SEO writers understand the technical aspects of SEO, but always focus on reaching your audience. Contact us today for more information.