Content Marketing Blog

SEO Copywriting in the Era of Voice Search

Sheetal Pinto - Thursday, February 01, 2018

Are the Search Engines “Hearing” Your Content?
“Okay Google”, “Hi Alexa”, “Hello Siri”, the list goes on. In the age of voice-based search programs like Siri, Alexa, Google Assistant, and more, users expect to find information faster, better, easier. For search marketers, meeting that expectation has become more challenging than ever! Audiences are talking to search engines, but do search engines hear your content? No, they don’t. They still need to read it and then communicate it to searchers by voice. So, how has the internet landscape changed for or against this new form of communication, and what does this mean for SEO ranking keywords? Read More

Keyword Optimization Guide – Help Search Engines Help Your Audience

Sheetal Pinto - Thursday, January 11, 2018

SEO Best Practices and Techniques that Work
Download this free eBook and discover the best ways to optimize your digital content for relevant keywords. Enjoy the following benefits of content optimization, and more:  Read More

Social Media Marketing - FREE eBook

Sheetal Pinto - Thursday, November 02, 2017

Building a Community of Loyal Fans
Download this free eBook and discover the benefits of social media marketing:  Read More

Website Optimization

Sheetal Pinto - Thursday, September 14, 2017

Towards an Effective Web Presence
Download this free eBook and discover the benefits of an optimized website: Read More

White Paper Marketing like the Pros

Sheetal Pinto - Friday, July 21, 2017

Your Quick and Easy Guide to this Marketing Tool
Download this free eBook and discover the following benefits of white paper marketing: Read More

Your Audience Is the Hero; Write their Story

Sheetal Pinto - Thursday, July 13, 2017

A User Story is a Key Aspect of Content Strategy
Ask content marketers about their biggest challenge. Most will agree: creating content that accurately identifies the needs of their target audience is the most difficult part of their job. Using mere guesswork in the ideation process without strategic thinking and research often leads to content that does not resonate with the reader, and ultimately fails to get conversions. One powerful and highly beneficial tool that helps to eliminate assumptions that marketers make on behalf of their target audience is the user story. Read More

10 Common Mistakes that Make Valuable Content Look Amateur

Sheetal Pinto - Thursday, June 22, 2017

Drive the Value of Your Content UP, not DOWN
The SEO copywriters here at MintCopy have exciting jobs. On any given day, our copywriting agency has a diversity of content marketing projects for all types of clients in a range of industries. The SEO content we produce includes everything from posts for CEO and CMO blogs to DIY home maintenance tips to expert advice on avoiding cyber security risks to why your printed circuit board may experience failure, and much more. Needless to say, we learn something new every day and also get to sound like so many different individuals and organizations. SEO copywriting allows us the opportunity to be ghost writers with knowledge and insights into an endless variety of subjects, but always with a distinct voice. Read More

3 Brands that Aced Content Marketing in 2016-2017

Sheetal Pinto - Thursday, June 08, 2017

Useful Insights for Your Business
2016 proved that the evolution and growth of content marketing is unstoppable. The widespread use of ad blockers is an indication that users do not appreciate disruptive and annoying ads, and want the freedom to make up their own minds. In this context, content marketing has assumed greater importance because it remains the only real means through which brands can endear themselves to their target audience. Read More

You Are Creating High-Quality Content. Now Make it Work Harder!

Sheetal Pinto - Thursday, June 01, 2017

SEO Link Building is the Key to Getting Your Content Noticed
Many people make the mistake of assuming that SEO and content marketing are two different entities, and that is a substitute for the other. Nothing could be further from the truth. SEO needs great content to back it up; in fact, SEO wouldn’t work at all without content. Similarly, content marketing without SEO is akin to putting up a stellar stage performance for an empty auditorium. Quality content alone is never enough to help a site rank high on the SERPs; it needs skillful optimization and promotion using the latest SEO techniques. If users don’t find you for relevant keywords on Google, how can you expect them to visit your site and engage with all the great content you have created for them? Read More

3 Key Goals for B2B Companies: Stronger Branding, More Traffic, and Better Leads

Sheetal Pinto - Saturday, May 27, 2017

There’s a Reason Why 60% of B2B Marketers Say their Blog is their MOST Valuable Online Channel
Download this free eBook and discover:  Read More

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