Content Marketing Blog

5 Ways Gratitude Can Generate Interesting, Relevant Content

victor castellanos - Thursday, October 12, 2017

How to Reach Your Audience by Using Appreciation as a Theme
One of the most effective ways to reach your audience is to create content that resonates with them. This is also a strategy for inspiring them to return to your blog, website, and social media channels. You may feel that creating such material is much easier said than done, but it truly does not need to be a complex endeavour.   Read More

How to Create Email Newsletters that Inspire Action

Sheetal Pinto - Thursday, September 28, 2017

Get Subscribers to Read and Act upon Your Content
If you have been searching for ways to breathe new life into your content, remember that some methods are as effective as ever. You could spend time and energy devising a dazzling marketing campaign on social media. Before you do that, however, you should consider this: Email is still one of the most effective means of inspiring action from internet users. Make the most of your content marketing efforts by utilizing this tried-and-true way to communicate.   Read More

Auditing Our Content Marketing Strategy

Sheetal Pinto - Thursday, September 21, 2017

Examining the Results of an Internal MintCopy Case Study
In order to successfully market your brand, you must continuously examine your content marketing strategy. Practices that worked well for you a year ago might need to be modified or replaced. If you want to determine whether your current methods are still relevant and useful, you need to look at the results that they yield.  Read More

Content Marketing Can Do So Much…Or So Little…Which Goals Should You Pursue?

Sheetal Pinto - Thursday, September 07, 2017

How to Make Your Content Meaningful for Your Audience
One of the universal lessons of content writing is that even the most perfectly crafted, highly engaging material can fall flat. If you are not truly reaching your audience, and if your content does not resonate with them, it will not have the impact you intend for it. Even the best content writers in North America struggle with this issue from time to time.  Read More

Getting Past Writer’s Block and Overcoming Boredom in Content Marketing

Sheetal Pinto - Thursday, August 24, 2017

Break the Monotony with Tips and Tricks from the Top SEO Writers in Canada
If you run a blog or website long enough, you will inevitably run into the boredom that plagues all writers and content creators. When this happens, make note that this is not a cause for alarm. You can overcome these phases by applying proven industry techniques.  Read More

Your Audience Is the Hero; Write their Story

Sheetal Pinto - Thursday, July 13, 2017

A User Story is a Key Aspect of Content Strategy
Ask content marketers about their biggest challenge. Most will agree: creating content that accurately identifies the needs of their target audience is the most difficult part of their job. Using mere guesswork in the ideation process without strategic thinking and research often leads to content that does not resonate with the reader, and ultimately fails to get conversions. One powerful and highly beneficial tool that helps to eliminate assumptions that marketers make on behalf of their target audience is the user story. Read More

Our Industry Is Boring! How Do We Create Interesting Content?

Sheetal Pinto - Thursday, March 30, 2017

Become the Expert Your Audience Turns to for News and Views they Can Use
Have you been trying to establish content marketing strategies for what is traditionally seen as a boring industry? At MintCopy, we are often approached by business owners and marketing heads at manufacturing and industrial companies, electronics and telecommunications companies, equipment manufacturers, farming operations, technology firms, and more. When we ask them about marketing stories and news worthy content, we often hear them lament, “We are very boring; we have no stories to share, and we are scared that our content will put readers to sleep!” That does not stop us from probing and prodding though, because we believe that if you are a profitable business and you have customers, you must have something interesting to share. Your industry is relevant and useful for your customers, so they don’t find you boring. Now how can you ensure that they don’t find your content boring either?  Read More

Why is it so Hard to Find the Best SEO Writers in Canada?

Sheetal Pinto - Thursday, March 02, 2017

5 Qualities to Look for in Your Content Writers
Although our content agency has a highly trained and experienced team of full-time writers, we do occasionally consider a freelance writer for one-off jobs or to take on some seasonal workload and assist our in-house team. Through our website and social media profiles, we regularly receive resumes of content writers, including freelancers, interested in working with MintCopy.  Read More

How Integration Can Push Your 2017 Content Marketing Further

Sheetal Pinto - Thursday, February 23, 2017

Amp Up Your Content Writing in Toronto with these Tips
Most companies outside of the world of print, news, and fiction would not consider themselves ‘publishers’ – but that is exactly what most do every day, week, and month of the year with their marketing content. Just because the platform has changed, does not mean all of the tenets of a good publishing strategy have been left behind. If you need to reframe your approach to content marketing for better results, consider integration as your pillar for this year. Read More

Common SEO Mistakes to Correct Now

Sheetal Pinto - Thursday, February 16, 2017

Optimize Your Website with Professional Digital Content  
The majority of people accessing the internet through a browser start their journey in the same place: Google. Whether they are looking for funny cat videos or the nearest dental clinic, Google offers a gateway to content that can end up leaving your business behind. If you are not listed on the first page of search results, it is very unlikely that a steady flow of organic leads will be coming through your site. Read More


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