Content Marketing Blog

Timeless Tips for Digital Marketers

Sheetal Pinto - Thursday, March 08, 2018

Content Marketing Goals That Stand the Test of Time 
Digital marketing involves a wide range of tasks, including auditing your content and making changes when necessary. While you should certainly update your copy and other materials on a regular basis, you should also be aware that some objectives are timeless. Goals such as creating quality material and reaching your target audience will never go out of style.  Read More

Is Your Website SEO-ready for the Holidays?

Sheetal Pinto - Thursday, December 14, 2017

Top 10 Items to Check off Your List in December
As you begin to wrap up 2017 and ready your website for the year ahead, make some time to perform an SEO audit of your web pages. You do not have to make a great number of changes right now, but you should at least know what to modify during the holidays.  Read More

Writing INTERESTING Content for BORING Industries

Sheetal Pinto - Thursday, December 07, 2017

Compel Your Readers to Stay on the Page
We have discussed it here previously, and it is an issue that will always require attention for some businesses: How do you create thought-provoking content if you work in an industry that is “boring?” Whether you run an HVAC company, an insurance agency, or an accounting firm, you truly can devise copy that compels readers to visit your site repeatedly.   Read More

Get Rid of the ROT! – Part 2

Sheetal Pinto - Thursday, November 30, 2017

Updating Your Content and Expanding Your Reach
In the first installment of this topic, we discussed the importance of updating content that is   redundant, out-of-date, and trivial (ROT). Effective copywriting addresses the needs of your audience and may be used on a variety of platforms. This is an aspect of SEO that content marketers sometimes forget, and forgetting it could be detrimental to your bottom line.    Read More

The Incredible Value of “How-To” Content and How to Create It

Sheetal Pinto - Thursday, November 16, 2017

Keeping Your Audience Engaged With Useful Tutorials
If your content marketing has been primarily focused on promoting your brand, you could be missing out on the opportunity to educate your users. You might think that creating a tutorial is very complicated, but it does not need to be. Even a simple how-to piece will provide value to your audience while keeping them engaged and interested.  Read More

Halloween is Over: Is Your Content Still Scary?

Sheetal Pinto - Thursday, November 09, 2017

How to Create Content that does not Spook Your Audience
Creating useful content is about more than SEO. Your copy needs to be accurate and readable to provide value to your readers. If you have ever read a blog post that left you confused, the problem could have been a breakdown in the editing and proofreading processes. In order to wow your audience with value-driven material, you simply cannot afford to neglect the basics.  Read More

5 Ways Gratitude Can Generate Interesting, Relevant Content

Sheetal Pinto - Thursday, October 12, 2017

How to Reach Your Audience by Using Appreciation as a Theme
One of the most effective ways to reach your audience is to create content that resonates with them. This is also a strategy for inspiring them to return to your blog, website, and social media channels. You may feel that creating such material is much easier said than done, but it truly does not need to be a complex endeavour.   Read More

How to Create Email Newsletters that Inspire Action

Sheetal Pinto - Thursday, September 28, 2017

Get Subscribers to Read and Act upon Your Content
If you have been searching for ways to breathe new life into your content, remember that some methods are as effective as ever. You could spend time and energy devising a dazzling marketing campaign on social media. Before you do that, however, you should consider this: Email is still one of the most effective means of inspiring action from internet users. Make the most of your content marketing efforts by utilizing this tried-and-true way to communicate.   Read More

Auditing Our Content Marketing Strategy

Sheetal Pinto - Thursday, September 21, 2017

Examining the Results of an Internal MintCopy Case Study
In order to successfully market your brand, you must continuously examine your content marketing strategy. Practices that worked well for you a year ago might need to be modified or replaced. If you want to determine whether your current methods are still relevant and useful, you need to look at the results that they yield.  Read More

Content Marketing Can Do So Much…Or So Little…Which Goals Should You Pursue?

Sheetal Pinto - Thursday, September 07, 2017

How to Make Your Content Meaningful for Your Audience
One of the universal lessons of content writing is that even the most perfectly crafted, highly engaging material can fall flat. If you are not truly reaching your audience, and if your content does not resonate with them, it will not have the impact you intend for it. Even the best content writers in North America struggle with this issue from time to time.  Read More

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