Content Marketing Blog

Freshening Up Your Content Marketing Strategy

Sheetal Pinto - Thursday, April 28, 2016

Three Tips to Clean Up Your Content
2016 seems to be flying by at a break-neck pace. With the first quarter of the year behind us and spring springing all around, now is a great time to review your content marketing strategy and revise your approach for the rest of the year. Read More

Does Your Marketing Strategy Fit Your Content Goals?

Sheetal Pinto - Thursday, March 26, 2015

When you think of a business strategy, do you think of a framework that gives you a sustainable competitive advantage over many years? Long term strategies like these work very well in business. However, where content marketing is concerned, you could be doing more harm than good if you are using an inflexible marketing strategy that isn’t equipped to adapt and change quickly if required.  Read More

B2B Panel Discussion at Schulich Marketing Conference 2015

Sheetal Pinto - Wednesday, March 11, 2015

The Schulich Marketing Association’s (SMA) Winter Conference on “Digital Disruption” faced a significant “disruption” even before it started. With the Teaching Assistants’ strike and picket lines being set up at York University, the SMA organizing committee had to scramble and arrange an alternate venue overnight. The event took place without a glitch on the morning of March 6, 2015 at the Toronto Star building on 1, Yonge Street.  Read More

Reflections on Key Content Marketing Principles - Part 5

Sheetal Pinto - Tuesday, December 30, 2014

Welcome to Part 5 of “Reflections on Key Content Marketing Principles” - our final part in the series. It’s been great writing these posts for two reasons—Not only do we get to share these essential content marketing principles with you, but we also get to review our own content strategy and put this useful advice into practice.  Read More


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