Content Marketing Blog

5 Reasons Your Website Content is Failing to Convert

Sheetal Pinto - Thursday, August 03, 2017

Have You Tried these SEO Content Writing Techniques?
While research and strong writing skills are integral to a content writing job, it helps to keep in mind that the ultimate goal of content marketing is to get more conversions for your business. Quality website content is about relevance and substance, but it also involves adopting key editorial strategies that help you stand out and lead to brisk conversions. If your content marketing efforts are failing to get you results, you could be making some simple yet critical errors. Read on to learn how you can easily fix these problems and amend your content strategy. Read More

10 Common Mistakes that Make Valuable Content Look Amateur

Sheetal Pinto - Thursday, June 22, 2017

Drive the Value of Your Content UP, not DOWN
The SEO copywriters here at MintCopy have exciting jobs. On any given day, our copywriting agency has a diversity of content marketing projects for all types of clients in a range of industries. The SEO content we produce includes everything from posts for CEO and CMO blogs to DIY home maintenance tips to expert advice on avoiding cyber security risks to why your printed circuit board may experience failure, and much more. Needless to say, we learn something new every day and also get to sound like so many different individuals and organizations. SEO copywriting allows us the opportunity to be ghost writers with knowledge and insights into an endless variety of subjects, but always with a distinct voice. Read More

The 5 Essentials of Effective Content Curation

Sheetal Pinto - Thursday, August 14, 2014

So you’ve heard of content creation, but what about content curation? Well, if you use the web to share information of any kind, you are essentially a content curator. If you use social media to send Tweets or Facebook updates, you are a content curator and also a social curator.  Read More

Are Poor Quality Ads Dragging Your Site Down?

Sheetal Pinto - Thursday, August 07, 2014

Website ads have been around ever since a clever person in the 80’s saw the marketing potential of the Internet. First we had static banner ads, then came intrusive pop up ads and now we have ads that are so intuitive they know what we want before we know ourselves! In short, the Internet is a marketing dream, but it does need to be used correctly.  Read More

How to Elevate Audience Engagement with White Papers

Sheetal Pinto - Thursday, May 15, 2014

We have been talking about how it is important to deliver customized content in order to increase engagement and improve conversion online. While it is true that bite-sized chunks of interesting and unique online content work very well, one cannot undermine the value of more detailed, intense copywriting seen in pieces such as white papers, e-books and presentations.  Read More


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