Content Marketing Blog

6 Questions Content Marketers Ask – And the Answers!

Sheetal Pinto - Tuesday, August 18, 2015

As a content marketing agency, our copywriters are often asked these questions by clients that include business owners, SEO agencies, digital marketing consultants, web design and development companies, etc. Here we have compiled some of the most common questions and our responses: Read More

5 Beacons of Light in the Content Marketing Sea

Sheetal Pinto - Thursday, May 28, 2015

The world of content marketing is like the Pacific Ocean. It is vast (most businesses today use content marketing in some form), it is stormy (lots of competition) and it is mostly the same from Los Angeles to Tokyo. Read More

Compelling Blog Post Titles

Sheetal Pinto - Thursday, August 21, 2014

Okay, so we have used this blog post title on purpose, but simply to highlight a problem we have all had in the past - using clichéd titles when in a tight corner or when the creative juice just isn’t flowing.
The good news is that coming up with genuinely insightful blog post topics is not as challenging as you might think. Even a good old list blog post can be great if the content itself is interesting. Here are five ideas that should help you out when that creative spark has fizzled out.  Read More

The 5 Essentials of Effective Content Curation

Sheetal Pinto - Thursday, August 14, 2014

So you’ve heard of content creation, but what about content curation? Well, if you use the web to share information of any kind, you are essentially a content curator. If you use social media to send Tweets or Facebook updates, you are a content curator and also a social curator.  Read More

Calling All Marketers—Think Beyond Google!

Sheetal Pinto - Thursday, May 08, 2014

Google, guest blogging, links and the furore…over the last two to three months, a wind of change has begun to blow through the SEO spheres online. It seems hardly likely that those who earn money by delivering SEO services would turn their backs on the very service that helps to earn a crust and prove their worth. BUT…this is happening. SEO providers that realize it’s time to change are thinking beyond Google. (What choice do they have?)   Read More

How Copywriting for SEO has Changed

Sheetal Pinto - Tuesday, April 22, 2014

Before Google…What was it Like?
Once upon a time, back in the pre-Google days, content on the Web required certain key factors to be found. Firstly, it had to be promoted on IRC (Internet Relay Chat), bulletin boards, or similar because there were few search engines and SEO was even more of a black art then than now. “Which search engine are you optimizing for?” meant that techniques had to be many and varied to suit multiple engines. Read More


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