Content Marketing Blog

Exploring Influencer Marketing

Sheetal Pinto - Thursday, February 08, 2018

What Can It Do for Your Business?
Digital marketing bears several differences and similarities to traditional advertising tactics. Depending on what formats and strategies you choose, you will, ideally, find a combination from both the conventional and the modern that enhance your efforts to reach new customers. Read More

5 Beacons of Light in the Content Marketing Sea

Sheetal Pinto - Thursday, May 28, 2015

The world of content marketing is like the Pacific Ocean. It is vast (most businesses today use content marketing in some form), it is stormy (lots of competition) and it is mostly the same from Los Angeles to Tokyo. Read More

Reflections on Key Content Marketing Principles - Part 3

Sheetal Pinto - Thursday, December 18, 2014

Welcome to the next part in our “Reflections on Key Content Marketing Principles” series. If you caught Part 2, you’ll know that we talked about internal marketing, standing out from your rivals and focusing on the needs of the customer. These are all very important considerations for any company, and ones that can be taken care of easily with smart content marketing techniques.  Read More

Reflections on Key Content Marketing Principles - Part 2

Sheetal Pinto - Friday, December 12, 2014

Hope you liked our ‘Reflections on Key Content Marketing Principles—Part 1’. Here is the next post in the series. In this piece, we focus on ways to communicate more effectively, protect your brand’s identity and get the most from your content.  Read More

Reflections on Key Content Marketing Principles - Part 1

Sheetal Pinto - Thursday, December 04, 2014

It won’t be long before we are counting down the minutes to welcome 2015. Whether you are just starting out in business or you have an established brand, the New Year is a great time to start planning for the months ahead. Think about key areas for improvement and reflect on the previous year’s achievements to see what’s repeatable. It’s also the perfect time to review your content marketing strategy and make refinements. Do this exercise now so you can make 2015 a year to remember for all the right reasons.  Read More

“Our Industry is Boring”—Well, Your Content Doesn’t Have to Be!

Sheetal Pinto - Thursday, November 20, 2014

Are you struggling with your content because you think your industry is dull and nobody is interested in reading about it? You might be surprised to learn that thousands of companies are turning what may be considered dry, boring subjects into engaging and stimulating content.  Read More

”Fake it Till You Make it” — That Just Won’t Work for Social Content!

Sheetal Pinto - Friday, July 04, 2014

You’re busy. You have a hundred and one things to do and you still have your daily social media content to take care of.  Read More

SEO and Content Marketing are Inseparable—Part Two

Sheetal Pinto - Thursday, June 19, 2014

Continuing on from last week, let’s talk about why it is important to assess your content “assets”. Many businesses fail to realize just how much content is already available within the company. For instance, that sales presentation given to a new customer last week may be precisely what other potential customers are looking for to make that all-important purchase decision. Brochures and flyers designed for a specific expo or conference may be of interest to a wider audience, particularly those who are in different countries and could not attend a national event. Read More

SEO without Content Marketing is Like A Bird with No Wings—Part One

Sheetal Pinto - Thursday, June 12, 2014

At a recent workshop we conducted for business owners in the Greater Toronto Area, we made an interesting, though not surprising observation. At least 80% of the participants said they had allocated a reasonable budget and were investing time and resources for SEO. As content providers, that is something we love to hear.  Read More

How Social Fits In To Your Content Marketing Strategy In 2014

Sheetal Pinto - Wednesday, February 19, 2014

Search engines are struggling to maintain market share as users move to social for answers. Rumors that Facebook is building its own search engine do not help the situation. As we speed along through 2014, do you know where you should be putting your effort to get the widest and most desirable audience for your content? Is it still the search engines? Or should you focus elsewhere? Read More

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