Content Marketing Blog

One Brilliant Content Idea Can Go On and On and On...

Sheetal Pinto - Friday, August 11, 2017

Reach Your Audience with One Content Idea and Multiple Variations
When you are creating SEO content for your blog or website, you may be limited in terms of time and budget. Even when you hire the best content writer in Canada, you still need to run an efficient content marketing schedule. This benefits both your business and your audience.  The people who utilize your website want access to an ongoing stream of material that is relevant to them. Additionally, that information must also be compelling if you hope to inspire your users to return.  Read More

5 Reasons Your Website Content is Failing to Convert

Sheetal Pinto - Thursday, August 03, 2017

Have You Tried these SEO Content Writing Techniques?
While research and strong writing skills are integral to a content writing job, it helps to keep in mind that the ultimate goal of content marketing is to get more conversions for your business. Quality website content is about relevance and substance, but it also involves adopting key editorial strategies that help you stand out and lead to brisk conversions. If your content marketing efforts are failing to get you results, you could be making some simple yet critical errors. Read on to learn how you can easily fix these problems and amend your content strategy. Read More

You Are Creating High-Quality Content. Now Make it Work Harder!

Sheetal Pinto - Thursday, June 01, 2017

SEO Link Building is the Key to Getting Your Content Noticed
Many people make the mistake of assuming that SEO and content marketing are two different entities, and that is a substitute for the other. Nothing could be further from the truth. SEO needs great content to back it up; in fact, SEO wouldn’t work at all without content. Similarly, content marketing without SEO is akin to putting up a stellar stage performance for an empty auditorium. Quality content alone is never enough to help a site rank high on the SERPs; it needs skillful optimization and promotion using the latest SEO techniques. If users don’t find you for relevant keywords on Google, how can you expect them to visit your site and engage with all the great content you have created for them? Read More

3 Key Goals for B2B Companies: Stronger Branding, More Traffic, and Better Leads

Sheetal Pinto - Saturday, May 27, 2017

There’s a Reason Why 60% of B2B Marketers Say their Blog is their MOST Valuable Online Channel
Download this free eBook and discover:  Read More

Shedding Light on Artificial Intelligence (AI) in Content Marketing

Sheetal Pinto - Thursday, May 18, 2017

Valuable Insights to Drive Your Content Strategy
As human beings, we always endeavour to find easier and more efficient ways to do something. Even as the field of content marketing continues to expand, it brings to light many aspects of the industry that are ripe for change. It is no surprise that the content marketing field is seeing transformative developments in the last one or two years.

To keep up with the ever-evolving and crowded landscape of content marketing, several new companies are creating Artificial Intelligence-powered applications and technologies to help content marketing teams produce and distribute hyper-targeted, streamlined content that can dramatically improve results. Rather than the threat of “Robots taking over the world”, AI is being looked upon favourably in the content marketing arena, and the reason is clear. While marketers have only a finite capacity to parse through data generated from numerous formats and channels in order to build a strategy, AI has infinite ability to comb through pages and pages of content in quick time, and come up with precise insights and predictions.  Read More

Content Strategy is the Foundation of Digital Content

Sheetal Pinto - Thursday, May 11, 2017

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Nobody Reads Our Newsletter

Sheetal Pinto - Thursday, May 04, 2017

3 Key Steps to Change this
Most of us have subscribed to online newsletters at some point. You sign up for a newsletter when you like a particular brand and would like to receive regular email communication from the company.  An email newsletter – like a newspaper – can have a mix of content that includes educational articles, trend stories, company and industry news, surveys, events, product launches and promotions. Read More

Do You Know Why Your Audience is Searching for Content Online

Sheetal Pinto - Thursday, April 27, 2017

User Intent Must Define Your Keyword Research
The SEO content world today is a very different one from what we knew a few years ago. The search engines were a developing phenomenon then, and lacked the sophistication and complex algorithms that you see today. Given the robotic and mechanical nature of search engines, industry professionals took a technical approach to SEO with less regard for the end user. Keyword “stuffing” was the standard practice employed to aggressively push website rankings. Read More

Help! Robots Are Taking Over Content Writing

Sheetal Pinto - Thursday, April 20, 2017

Can They Really?
If you follow content marketing trends and industry news, you have probably read articles predicting doomsday for content writers, with robots ready to take away those jobs. Yes it is true that robots are useful in large manufacturing operations; for cleaning and vacuuming; and even as bomb squads. You may see them substituting as pharmacists and bartenders – yes, they fill out your prescriptions as expertly as they fill your glass! However, what place do artificial intelligence and robots have in a creative industry like writing? Quite an important place, say some.  Read More

SEO is Not ALWAYS the No. 1 Goal for Website Content Marketing

Sheetal Pinto - Thursday, April 06, 2017

Audience Engagement Should Be Your Main Focus
Given that search engines are increasingly becoming the medium through which your customers find your business, there is no denying the importance of SEO. For many businesses, being found in the top 10 search results on Google can be a game-changer.  Read More


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