Content Marketing Blog

3 Reasons to Focus on Content Rather than Links

Sheetal Pinto - Thursday, November 24, 2016

SEO Strategy Tips for Lead Generation and Marketing in Toronto
Everyone is after that top spot for their company. Big or small, they want to appear first on Google for relevant searches. Links are an important part of that race to the top, but they are not the only factor to consider.  Read More

SEO on Your Homepage: Striking a Balance

Sheetal Pinto - Thursday, November 17, 2016

How to Fine-Tune Your Homepage for Lead Generation and Conversion  
You have a great product, efficient staff, flexible contract options, a slew of services, enviable experience, and a unique value proposition… but you don’t need to say it all at once, or all in one place! In fact, all the wonderful stuff you offer can seem overwhelming if it is all crammed on a single homepage.  Read More

Unique Marketing Content: Finding Your Voice Can Make an Impact

Sheetal Pinto - Thursday, November 10, 2016

Consumers Prefer Distinct Copywriting in Digital Content  
Marketing content needs to stand out. With personal voices, compelling stories, and gorgeous imagery filling screens around the world, it is no wonder users are looking for something that is authentic and distinct when it comes to branded content. If you are looking to improve SEO rankings and enhance your marketing strategy, consider that unique voice and ethos that will drive your content forward.  Read More

Why Keywords Don’t Need to be an Exact Match to be Effective

Sheetal Pinto - Thursday, November 03, 2016

Moving Beyond Repetition for Improved Content Marketing in Toronto  
You are armed and ready with a list of keywords and phrases. Now it is time to take on that blank document…but how are you going to fit “yarn knitting supplies Brampton” into your webpage?  Read More


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