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Sheetal Pinto - 8/16/2018 06:00

The Google algorithm is the equivalent to the “Great and Powerful Oz” of search engine optimization (SEO) techniques. It sets the parameters for the way that search engines recognize relevant content, and constantly changes based on new data and organic search results. So, when one of these algorithm updates comes out—we pay attention.

The most recent changes to the SEO algorithm have primarily targeted health, personal finance, and Your Money Your Life (YMYL) sites, earning them the nickname, “the Medic Update.” Experts are still wading through the changes, but Google isn’t confirming any specific area targeted by the update. In fact, as usual, Google isn’t sharing much information at all—leaving SEO experts to formulate and refine their own strategies to focus on one thing—quality.

Sheetal Pinto - 8/9/2018 06:00

It’s harder to come up with a solution if you haven’t taken the time to properly identify a problem. This is what content auditing is all about. When you take the time to perform a complete audit of your website content—or hire experienced Toronto copywriters to do so—you’re looking for weak spots. Finding these allows you to come up with a content marketing strategy for improving the overall balance, readability, and value of your website with trusted services from experienced SEO writers.

The digital era means using words and media to communicate, and if your content doesn’t speak to your target audience—you have a problem.

Sheetal Pinto - 8/2/2018 06:00

Search engine optimization (SEO) is more than just a cryptic phrase that makes digital marketers sound “techy”. In fact, it’s a constantly changing scientific approach to the way that we look at marketing. ‘Sticky’ SEO content works to draw new clientele, engage the old ones, and to keep your online content valuable to the people who might be reading it. It’s all about optimizing a writing style to appeal to both search engines and your target audience.

Sheetal Pinto - 7/19/2018 06:00

Pillar pages, also known as cornerstone pages, are the absolute pinnacle of content consolidation for websites and brands who want to offer their readers and potential customers something more than just information. The basic definition of a pillar page is a resource guide that gives an overview of everything available in the body of your website. One glance at this page should create a sense of value and confidence in the content being offered.

Sheetal Pinto - 6/28/2018 06:00

“What makes me an expert? What makes this blog worth reading for you, a member of the target market?”

These are questions that every individual who’s frantically pecking away at a keyboard should ask themselves before hitting that “post” button.

Anyone who knows how to put credentials into a WordPress account can blog and call themselves a professional in the content marketing industry. Just like anyone can pick up a microphone, rent a sound booth, and call themselves a world class singer/songwriter. Setting yourself apart in an industry that’s saturated with content and regurgitated materials requires a mixture of experience, education, and the ability to truly connect with readers in a way that keeps them on the edge of their seats until the Very. Last. Word.

Need copy that sells for you? website content

Like the best, most effective salesperson in your store, let your website copy speak for you. Get the MintCopy team of professional writers to write copy that sells, so you don’t have to. Make the write choice today!

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Got traffic, need conversions? seo friendly copy

Trained in Search Engine Optimization techniques and Internet marketing, our team creates powerful, persuasive copy that encourages positive audience reaction. We write copy that is clean, refreshingly creative and guaranteed to bring results. Get yours now!

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Messaging to reinforce your brand? pr and copywriting

Our copywriting team has several years of experience in corporate communications serving international audiences. We know that the strength of your brand lies in customer trust and loyalty. Win your customers over and keep them coming back!

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