Content Marketing

The Content Marketing Evolution—Going from Basic to Beautiful  

Remember the famous quote, heralded by Paul Revere, “The British are coming! The British are coming!” Paul may not have known this but he was on the cusp of developing some of the earliest content marketing efforts known to man. Instead of hopping on his trusty computer, Paul rode his fearless steed through the towns to alert the community that, well the British were coming.

Today thanks to the Internet, millions of people can deliver digital content, reaching innumerable readers. Internet content marketing has taken on many forms, from simple websites and online shopping (e-commerce) to search marketing, social media and results driven content generation. Nearly every marketer today is leveraging the power of the Internet to promote, sell and educate the world about vital news and information.

From online PR and marketing articles to blog posts and Facebook pages; online content marketing has exploded over the past few years.  Marketers have evolved from passively displaying a website to having an interactive command on how their products and services are presented and received.

Content Marketing…in the Beginning

Once upon a time, back in the crazy 1990’s a movement began where companies launched something called a “website.”  Internet technicians and marketers marveled at “how cool” it was to be able to tell clients to visit their website!  Most sites in the early 90’s, despite their best efforts, were stagnant, stale and frankly, boring.  Some content marketers flooded their site with immeasurable copy and flash…once again, because it was “cool” where other sites included a simple logo and a phone number.  While none of these efforts helped to bring new readers to their sites, these early websites were the dawn of content marketing. 

During the early days of online marketing, a struggle brewed between web designers and content writers. Each discipline wanted to see more of their craft displayed on the pages, which often resulted in an online mess. 

What? I can BUY Things Online? Awesome!

As the eternal power struggle between IT and marketing continued, companies introduced online shopping (e-commerce).  The industry had a few hiccups in the beginning…remember eToys? One holiday season the one-time popular online toy retailer received so many orders, it couldn’t keep up.  Some retailers who were not ready for the onslaught of online orders sputtered out of control and many closed their virtual doors. 

However, as e-commerce gained popularity at the turn of the century, the 9/11 tragedy occurred, making shopping in your PJ’s even more desirable. Content marketing picked up momentum as online stores required that attractive, crisp copy be written for items.

Just “Google” it!

Just as e-commerce reached its pinnacle, one of the newest verbs in the English language came to fruition—“Googling” or “to Google” something.  Search engine marketing came onto the scene with premier online search engine, Google allowing online surfers to quickly and efficiently search for any topic under the sun—in under one minute. Google visitors simply typed in a few keywords into the handy box and voilà — lists of websites dedicated to those keywords appeared; hence our new verb!

Adding to Google’s popularity were other search engines such as Yahoo, Dogpile, Ask and Bing.  Every engine absorbing searches by readers, plucking sites written by clever SEO writers.

Content Marketing is Upon Us

Late into the early 2000’s, online marketers became more savvy about using SEO copy and reaching prospective readers or clients. Content marketers knew that the public wanted to read intelligent, clean copy that was relevant to their keyword search.  They also knew that a call to action and interactivity was a high priority if they wanted results from their SEO writing.

Hence, the blast of excitement and innovation arrived online with the birth of the social media revolution, blogging and online PR. Professional web copy writers now have a strong grasp of how to use online search engines to their advantage. They use skilled techniques to keep the reader’s attention once they came to their site. From Wikipedia entries to Squidoo lens, content marketers are spreading their seeds of information throughout the Internet in a calculating, intelligent manner.  There is a method to a SEO copy writer’s madness! 

We’ve come a long way in only a short time. Content marketers view SEO writing and digital content differently today than they did when they launched their first primitive website.  It’s no longer having a website that differentiates your product; it’s what you say and how you say it. 

Only a professional web copy writer can deliver top content marketing results in this competitive market.  For fresh copy with clean results, contact MintCopy, Inc., the SEO copy experts.   Call us at 1.888.MINT(6468).003 today! Or use our online form to get in touch.   

Visit our recent content marketing blog posts

Sheetal Pinto - 5/28/2020 06:00

Make Sure Your Email Marketing Content is Ready Too!

If your business is getting ready to reopen as coronavirus restrictions lift, you’ve got a lot of things to consider. Being proactive can save you some steps and protect your brand’s image under the new normal. As you’re buying more sanitizer and cleaning supplies, getting inventory ready and confirming details to reopen your onsite business, make sure to check your digital marketing status. Emails that aren’t sensitive to customers or provide tone-deaf communications can embarrass your business and reduce your response rate. Your audience is being bombarded with emails about COVID-19. Keep your message from being deleted in an over-crowded inbox by getting your digital marketing strategy in order before you reopen.

Sheetal Pinto - 5/21/2020 06:00

…Empathy

Most organizations in the world today are trying to figure out what is the new normal. Consumer behavior is changing. We saw it after Hurricane Katrina, the Great Recession of 2009, and 9/11. Smart businesses adapt their marketing to these changes. Whether it’s social media, print or email, your communication needs to be sensitive to your consumers. Empathy should be the overarching theme and tone in your emails during a crisis.

Sheetal Pinto - 5/14/2020 06:00

If it's Too Long to Read, it's Too Easy to Ignore!

The Neilson Norman Group, a company that studies user-experience, estimates that most users, on an average web page, only read a maximum 28% of the words. According to NNG, “more realistically, users will read about 20% of the text on the average page.” New users tend to read less, while an established audience may read more. Longer content isn’t always consumed by the reader. The TLDR syndrome, otherwise known as “too long; didn’t read,” is real. The solution is finding ways to keep the user engaged, rather than just posting shorter articles.

Sheetal Pinto - 5/7/2020 06:00

How to Maintain Quality and Communicate Positively

Even though many states are beginning to lift shelter-in-place regulations, COVID-19 will continue to be a major influence on consumer priorities and business trends over the next few months. The way you market your business and communicate with customers should reflect your brand and the current state of the economy. Here are content marketing guidelines that you can use to stay relevant to your audience and still maintain a strong online presence.

Sheetal Pinto - 4/30/2020 06:00

Say, it, Show it, Reciprocate it

Doctors, nurses, first responders, food delivery personnel, grocery chain employees, postal staff, and a host of frontline workers are out there, helping to keep the rest of safe, comfortable and well-served through these trying times of the Covidian era. Never have our hearts filled with as much gratitude as we feel now, every day, day after day. You see it all around—blue ribbons tied on trees, lights shining at a certain time every day, window decals and stickers, messages on sidewalks and driveways—all saying, "thank you", "stay safe", "we appreciate you", and so on.