As much as we love the Thanksgiving holiday here in Canada (October) and the USA (November), we all dread the ‘fatigue’ associated with turkey leftovers. After we have been through all the salads, sandwiches, pies and soups, there is usually a collective cry – “No more turkey please!”
Content marketing functions somewhat similarly. If you stuff every content medium with too much of the same thing, your audiences will turn up their noses and walk away.