When you invest a lot of time and effort into content marketing, it can be frustrating to find that it isn’t doing anything for you. It’s not bringing in more qualified traffic, not engaging the visitors who come to your site and it’s certainly not converting. So what could be going wrong?

If you create B2B content, you have no doubt been using it to generate leads and brand awareness for your business. You’re not alone. A study carried out by the Content Marketing Institute found that 95% of B2B organizations are using some type of content marketing, and that means there is a lot of it vying for space online.
As a B2B content marketer, it is possible to create plenty of quality, original content across your channels, but it does need to be done in the right way. Here are ten ways to ensure your B2B content offers your audience real value and not just a lot of irrelevant noise.

So, your content marketing strategy isn’t going so well. Your posts are failing, your KPIs are not improving and your audience is silent - and not because they are in awe of your content marketing genius either!

Oh Wait, You Want it to Be!
Did you know that only around 1% of your Facebook fans return to your page once they have liked it? That’s because most Facebook users spend the majority of their Facebook time looking at their newsfeed, waiting for good things to come to them.

You’re busy. You have a hundred and one things to do and you still have your daily social media content to take care of.