Content Marketing Blog mint

Content Marketing Blog

10 Content Marketing Mistakes To Avoid

When you invest a lot of time and effort into content marketing, it can be frustrating to find that it isn’t doing anything for you. It’s not bringing in more qualified traffic, not engaging the visitors who come to your site and it’s certainly not converting. So what could be going wrong?

As with all business activities, mistakes with content marketing can happen. The important step is to identify those mistakes and correct them. Here is the MintCopy guide to avoiding some of the most common content marketing mistakes.

  1. Sales message is too heavy
    Consumers today are a savvy bunch and most don’t want the blatant sales pitch. Start off gently and approach them with a positive and compelling call to action. If you do it well, most customers won’t consciously realize that it was the content that led them to buy or enquire about your product. And if they do, it won’t matter!
  2. Content marketing efforts are random rather than planned
    It’s really important to organize your content so that it has a good flow, but also in order for you to keep track of what you have written. Linking back to old content is great for creating search engine ‘juice’ and will also keep your audience around for longer.
  3. Content has no direction
    Give your content some clear direction. By developing a good content marketing strategy you can ensure your content stays on topic, on target and attracts the right attention from your visitors.
  4. Tone is inappropriate
    Make sure you write your content using the right tone that resonates with your target audience and matches your brand personality.
  5. Not trying new content formats
    Your blog and website are great for publishing your content, but they are not the only option available. Social media, e-books, case studies, videos, newsletters, press releases, podcasts and other formats can really get your content out to a wider audience.
  6. Content is not consistent
    Try to publish content that is written in a consistent manner and published regularly. Announce when you have published a new post on your blog and tell your audience what you have coming soon.
  7. Writing more for the search engines and less for a human audience
    Yes, it’s important to attract the attention of the search engines, but remember it is ultimately a human audience that will be getting the most from your copy.
  8. Not curating your content effectively
    If you are finding it difficult to keep up with a packed content calendar, you can curate content rather than create it. Pass on meaningful articles from elsewhere on the web to your target audience. Find it, group it and share it.
  9. Wary of trying new things
    This goes back to using different content formats. Don’t be afraid to try out social media and other content marketing formats. If you don’t have time or don’t feel confident, let MintCopy take the reins for you!
  10. Content is full of mistakes
    Web content that is full of grammatical errors can put off readers. Most content creation tools come with a spelling and grammar checker. It’s also a great idea to get another person to check over your copy.

Content marketing doesn’t have to be a challenge. Speak to the experts at MintCopy to find out how good content can bring outstanding results. Contact us now at 888-646-8003 or send us an email to find out more.

Share


Recent Posts

Sheetal Pinto - 3/16/2023 00:00

Content Marketing Best Practices that Garner Attention

Remember the movie, “Field of Dreams”? It made popular the phrase, “If you build it, he will come”. Shoeless Joe and other baseball legends may have magically appeared on a cornfield-turned-baseball diamond. However, when it comes to content marketing, your audience will need more than a field of dreams to attract their attention. If you’re trying to get more traffic to your website, don’t wait for your local SEO efforts to direct your audience. Give them a hand with these proven content strategies.

Sheetal Pinto - 3/2/2023 06:00

How to Use a Pillar Page to Improve your Content Quality

Consider the dictionary meaning of ‘pillar’ – “a firm, upright support for a superstructure”, also defined as “a fundamental precept”. Your content marketing campaign is your ‘superstructure’ that requires a ‘firm, upright support’. That’s the key function of content pillar pages. Without these essential supports, your ‘content superstructure’ will neither stand strong, nor will it attract the right attention.

Sheetal Pinto - 2/23/2023 06:00

Two Proven Ways to Organize Products with Similar Keywords

In business, cannibalization typically refers to a loss of sales. A company introduces a new product that displaces sales of an older, usually more outdated, product. Instead of having an increase in sales, the market growth remains stable. What does this mean in the world of SEO and content marketing? Keyword cannibalization occurs when two products have similar keywords or phrases and confuses the search engines about which page is right for which query. Instead of competing with other businesses for search traffic, you’re competing with your own web pages. Here’s why keyword cannibalization is bad for business and how you can overcome it.

Sheetal Pinto - 2/9/2023 06:00

How to Optimize your Content for a Global Audience

The global market is much smaller than it once was.  Statista reports over 5 billion internet users globally, or about 63.1% of the population. Reaching out to a broader market can help your business grow, but it’s not as simple as updating your website in a new language and simply hoping your audience finds you through search.

Sheetal Pinto - 1/26/2023 06:00

How to Build a Functional Content Marketing Funnel

Most people don’t wake up and think, “oh, today is the day I buy my new mattress,” unless they’ve researched different brands and checked pricing at different stores. Modern customers often take their time with major (and even minor) purchases. Using that information about today’s shoppers can help you design a content marketing map, or funnel, that guides the customer to your product.

Sheetal Pinto - 1/12/2023 15:49

Draw Insights from Your Competitors' Success 

According to Ahrefs, organic search drives over 53.3% of global traffic. Creating an SEO strategy is key to increasing your reach through search. As you’re setting new SEO goals for 2023, it may be useful to analyze what is working for your competitors. Also look at what they’re missing, to build that effectively into your own SEO strategy.

Sheetal Pinto - 12/15/2022 15:14

5 Proven Ways to Improve your Website Ranking

The rules of SEO can often feel elusive, as if SEO is a great big experiment in which the parameters keep changing. Search engines keep updating the algorithm. User behavior is evolving and adapting to circumstances, all the time. You don’t have any control over how pages rank, or do you? Google will never share how it determines SEO ranking. Customers change how they search and shop. We may not fully understand the complexity of search engine algorithms, but we can test different elements of a webpage to see how customers and search engines respond to your content marketing strategies. It’s called split testing.

Sheetal Pinto - 11/24/2022 16:42

Good today and gone tomorrow! That is the way of trends in the world of SEO and content marketing. What may generate interest right now can fall out of favor due to the ever-changing search engine algorithms. What can you do to ensure that you’re up to date? One useful method is to utilize Google Trends to find useful metrics that help you stay relevant. To make your way to the top of search engine results pages (SERPs), it’s important to use a variety of proven methods to create quality content. Read below to learn how Google Trends can help you gain insight on popular trends, seasonality, regional demands, and your competitors.

Sheetal Pinto - 11/10/2022 06:00

Revitalize, Refine, Repurpose

The Pareto principle is also known as the 80/20 rule. About 80% of your best results will come from 20% of your efforts. When you apply that to a creative endeavour like content marketing, you might be undervaluing some of your content creative efforts. It can be expensive to create content, from scheduling videographers, photographers, models, or even having quality copywriters write a blog post. Chances are that you have some valuable content that can be recycled or repurposed with a little elbow grease.

Sheetal Pinto - 10/27/2022 06:00

How to Create Content that Ranks Higher on the SERPs

With every Google update, there’s always some concern about page rankings. The most recent update, “helpful content,” is part of Google’s ongoing efforts to make sure that users get quality content in search results. If you’ve been using SEO best practices and providing content that is relevant and useful, you shouldn’t lose page rankings. It’s always a good idea to check your content marketing strategy and make sure it aligns with Google’s algorithm updates.