Take On CRO and SEO with these Double-Duty Steps
Your marketing teams are working tirelessly towards two main goals for your website: building traffic and generating conversions. Search engine optimization (SEO) can help with the first part. If visitors find your website difficult to navigate or hard to understand, however, they probably won’t take the action you want and convert.

Go In-Depth Without Going Overboard
Picture a movie poster. Front and centre, big and bright, you will usually come face-to-face with the star. You have expectations about this star and want to learn as much about them as you can.  Now imagine your company’s online content. Does a ‘star’ come to mind?

Prioritize and Maximize Impact
Digital marketing can end up a lot like a company’s Pinterest project: a lot of initial excitement that ends up looking much different than the original goal or, worse still, incomplete and forgotten!

Curate Digital Content Like A Pro
Ever feel overwhelmed by a big menu at a restaurant? Imagine the online marketing space in the same format. Ordering, preparing the meal and settling the bill would take years.