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Creating versus Curating – Mastering Your Online Content

Curate Digital Content Like A Pro
Ever feel overwhelmed by a big menu at a restaurant? Imagine the online marketing space in the same format. Ordering, preparing the meal and settling the bill would take years.

Audiences are faced with so many choices and sources on their screens, it can be overwhelming.  Everybody wants to be original, but sometimes a company can be a bigger help to its target audience by curating existing resources, rather than creating new content. Switch up your content marketing strategy and see if curated content works better for your customers.

Want to boost your digital marketing presence and make your content more relevant and useful? The experts at Curata have put together a checklist for creating quality curated content. Consider these tips from their checklist:

  1. Have you curated from multiple sources? Curation by definition is combining and highlighting the most relevant and interesting content. If you are simply reproducing a single source, you aren’t really producing high quality, curated content. Bringing together multiple sources will help give your audience an overview of the best information without looking all over the place.
  2. Have you clearly linked to the original source? Try not to worry too much about driving traffic away from your website. Ensure that links will be opened in a new tab and make your sources easy to recognize and follow. It will build trust and credibility with your audience, especially when directing users to well-known publications.
  3. Have you included your own voice? Inject your company’s unique personality and voice into your curated content. Just because the material is combining other sources doesn’t mean your own perspective, commentary and unique twist shouldn’t be present. Most importantly, focus on the value you can offer your online audience and connect the curated information back to how your company can help your audience.

If you need help defining your company’s voice and writing online content, MintCopy can provide engaging, compelling copy for your audience. From curated copywriting to original content and SEO copywriting, our team can create a strong content bridge connecting you with your audience. Give us a call at 888-646-8003 or send us an email.

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