“What makes me an expert? What makes this blog worth reading for you, a member of the target market?”

These are questions that every individual who’s frantically pecking away at a keyboard should ask themselves before hitting that “post” button.

Anyone who knows how to put credentials into a WordPress account can blog and call themselves a professional in the content marketing industry. Just like anyone can pick up a microphone, rent a sound booth, and call themselves a world class singer/songwriter. Setting yourself apart in an industry that’s saturated with content and regurgitated materials requires a mixture of experience, education, and the ability to truly connect with readers in a way that keeps them on the edge of their seats until the Very. Last. Word.

How to Use it for Your Content Marketing Efforts
We live in a world filled with an overwhelming amount of information. It can be difficult to get noticed, especially for small businesses. Try a proven strategy with The Inverted Pyramid (TIP) to help you stand out.

Making the “Related Entity Patent” Intellectually Accessible
Search engine optimization (SEO) has become a commonplace concept for those who want to succeed at reaching consumers via virtual pathways. SEO is the culmination of keywords, phrases, and the construction of written content designed to make websites more visible and relevant to Google and other popular search engines. This is dependent on an ever-changing Google algorithm, or fluidly applied equation that is constantly updated using new information gathered based on customer driven data.