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Decoding Google’s Related Entity Patent

Making the “Related Entity Patent” Intellectually Accessible
Search engine optimization (SEO) has become a commonplace concept for those who want to succeed at reaching consumers via virtual pathways. SEO is the culmination of keywords, phrases, and the construction of written content designed to make websites more visible and relevant to Google and other popular search engines. This is dependent on an ever-changing Google algorithm, or fluidly applied equation that is constantly updated using new information gathered based on customer driven data.

This brings us to the related entities patent that allows Google to identify and display results that may share keywords or valid concepts that relate them to the term being searched. Google keeps a database of related entities that allows the algorithm to connect relevant topics and search results that may have roots in the original concept. This broadens search results and creates a more organic experience for the user.

How Does the Patent Relate to SEO?

The term “patent” usually refers to an ownership of an idea or product. In this instance, patent also encompasses intellectual data and the relationship between search results and peripheral information.  Instead of just focusing on the words and data being put into the search bar, Google also analyzes the way that these terms relate to other information. This allows it to apply the algorithm to the understanding of human nature as it relates to the internet and search preferences.

SEO content must be updated and redesigned in order to apply these new findings using the following strategies:

  • Become Concept Oriented: It’s not just about keywords anymore. Content needs to contain related concepts that can link the primary information to other searches. The more your content shows up in searches, the more clicks it will generate.
  • Write for Your Target Audience: Think like your audience and write material that you would want to read. This applies to blog content, landing pages, website content, and all digital copywriting. Online content needs to take sales a step further and allow a personal connection to the readers. The Google entity patent is helping to humanize search results—keep this in mind when choosing your writing style for online content.
  • Create a Complete Package: This doesn’t mean that you can ignore keywords and related links. Find a balance and employ every concept in a way that’s both subtle and effective when reaching your audience and creating online alliances with other search results.

Work with Experts if Content Isn’t Your Niche

Following constantly changing related entity patents isn’t something that every entrepreneur has the time and professional energy to focus on. It helps to turn the responsibility over to a company whose primary focus is on content trends and SEO results.

Trust the content marketing experts at MintCopy. We keep our finger on the pulse of changing SEO trends and create content that’s fresh and relevant to your target audience.

Use our online form to get in touch today. Follow us on Facebook, LinkedIn, Google+ and Twitter to stay updated on the latest content marketing trends.

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