October 2019

Sheetal Pinto - 10/31/2019 10:57

Top Content Ideation Tools You Can Use  

Let’s face it – not everyone can brainstorm new content ideas like a machine. Brainstorming great ideas? That can feel like an uphill challenge and a sprint combined. For most of us, it’s easy to get your idea juices flowing when you first start posting content. A few months down the line, it can be difficult to identify new and fresh approaches to talk to your audience.

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Sheetal Pinto - 10/24/2019 06:00

The Benefits of Working with Content Marketing Specialists  

In the last decade, advertising agencies have experienced a renaissance in the way that the public views them. With the popularity of the show Mad Men, agencies seem to have rekindled that glimmer and sparkle in the general eye. Imagine a Don Draper character, drinking scotch and coming up with the next big idea to skyrocket your business to success! Sounds glamourous – and unfortunately, unrealistic.

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Sheetal Pinto - 10/17/2019 06:00

Power Your Content Marketing with Organic Search Optimization

A robust content marketing strategy can take your business to new heights. Content marketing helps you stand out from the competition and highlight your expertise in a field. When done right, your strategy doesn’t just help you retain customers, it brings you new ones. In your marketing toolkit, there are many tools you can leverage to make your strategy work successfully. The sledgehammer in your toolkit is organic search.

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Sheetal Pinto - 10/10/2019 06:00

The Move from Traditional to Digital Content Marketing

You’ve worked hard to build your business. You’ve put in the hours and checked all the right boxes. You’ve spread the word and spent money on traditional advertising. Why pivot to content marketing, when the old ways seem to be working fine?

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Sheetal Pinto - 10/3/2019 06:00

Hint: It’s Not More Content

As the 4th quarter of 2019 rushes by, our thoughts naturally turn to the coming year. You’ve likely read about 2020 predictions for content marketing that talk about voice assistants, video proliferation, longtail keywords, chatbots, and the changing world of search.  Trend-based insights are useful – and tactical.

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