The Benefits of Working with Content Marketing Specialists
In the last decade, advertising agencies have experienced a renaissance in the way that the public views them. With the popularity of the show Mad Men, agencies seem to have rekindled that glimmer and sparkle in the general eye. Imagine a Don Draper character, drinking scotch and coming up with the next big idea to skyrocket your business to success! Sounds glamourous – and unfortunately, unrealistic.
Marketing in 2019 is very different from marketing in the 60s. A content marketing strategy should be intelligent, effective and data-driven. While advertising agencies are a great option for content creation and larger brand strategy, consider a content marketing specialist for your hardworking, digital outreach. From your website to your email newsletters, content marketing specialists are not just ready to get deep in the trenches with you – they’re also the best ones for the job.
Content in Cruise Control
So, what exactly does a content marketing specialist do? The short answer: everything to do with your content marketing strategy. According to expert Alexis Grant, a specialist “needs to figure out how to tell a story about whatever brand (they’re) working on, ways to get eyeballs on what (they) create and—the biggest job—how to create content the audience actually wants to read.”1 Grant adds that with your marketing strategy, you’re playing the long game and developing day-to-day content. It’s a job that requires full immersion.
When it comes to the day-to-day, small projects like email marketing have a huge impact. Email is a mandatory aspect of most, if not all jobs. According to new research, 93% of people who use email marketing, consider it to be an essential aspect of success in their marketing strategy.2
A content marketing specialist will ensure that the content is not only informative, it’s also strategically written and interesting to read. Like marketer Andrea Fryrear says, “Marketers need to create email that subscribers want to open.” 3 She adds that new techniques can help make your email marketing more than just a simple newsletter, like the following:
- Behavior-based automation triggers
- Segmented audiences in your mailing lists
- Complimenting scheduled emails with in-the-moment updates
- Choosing email list quality over quantity
Finding the Right Fit
While email marketing is one piece of the puzzle, your content marketing strategy should account for your blog, social channels and website too. Your website is especially important because it affects SEO or how search engines serve your content to curious users online. From prioritizing your focus to answering common questions, there are plenty of ways to improve your website copy. You can have a look at a few of them outlined on our blog. Content marketing specialists will not only guide you through the process, they’ll ensure that your channels are well equipped for success.
While your ad agency can handle tasks like email marketing or website copy, it doesn’t mean that they should. Due to the small budget and seemingly simple nature of the task, you may not always receive an end product that is as effective as it could be. Additionally, not every business can afford the services of a full-service, integrated advertising agency. However, a content marketing specialist is a better investment for your business and your wallet.
Content marketing isn’t always as easy as it sounds. Hire the best content writers in Canada to help you master your marketing strategy. MintCopy offers quality copywriting services for all your needs. We use the best digital practices to optimize your content and keep your site, blog and other online platforms relevant.
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