When you go to the library, you don't ask the librarian to tell you what to read. You want to read what interests you. In the same manner, when you create content, publish
what your audience wants to read, not what you like. Okay, maybe the analogy is a bit outdated, or even alien to many of us. What library? Who goes there? Everything's online! But you get the idea. Your customers have questions. They want answers. Here
are three ways your copywriters can get ideas from your audience.