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Content Marketing Blog

Creating SEO Content is an Ongoing Process

The age-old question of which comes first, the proverbial content chicken or the SEO egg? We don’t have to debate this issue. The answer is easy. It doesn’t matter which came first. What matters is how we balance content quality and readability with SEO best practices. The key is to deliver relevant information for customers in a user-friendly package while making sure the search engine bots evaluate and rank your content for search visibility. Complement your content strategy with your SEO strategy cohesively instead of thinking of them as two separate entities.  

Create Content for Voice Search 

Media in Canada reported, not too long ago, that 88% of Canadians use voice search at least once a week. Siri, Alexa and Google Assistant continue to become increasingly popular. Use keyword phrases in your content that match voice search. Voice search is more commonly used as a way to get information rather than the actual shopping, but that trend may change fast. Create a foundation for voice searchers using SEO content directed at them.

Use Social Media

Content for social media doesn’t always directly translate to SEO results, but you should incorporate social media into your content strategy. Posting to social media drives greater audience engagement and more traffic to your site, which sends good signals to the search engines. By promoting your best content on social media, you can also get your readers to spend more time on your site. This, too, improves your search rankings.

Edit with SEO in Mind

The best SEO writer edits their work through a different lens. Editing for SEO is about ensuring content relevancy, strategic placement of target keyword phrases and checking for keyword stuffing. It’s important to maintain readability while using every relevant opportunity for a keyword. Check content titles to ensure relevancy and to make sure the right questions are being answered. Having an editor go through content with an eye toward SEO can improve content for readers and search engines.

Analyze Your Competitor’s Content

Never undermine the importance of analyzing your own content to find out what’s working and what isn’t. It can also help your own SEO strategy to analyze what your competition is doing. Browse through local listings and some in other cities around the country. Although you should NEVER plagiarize, you can certainly get some good ideas to use on your own site.

Publish with SEO in Mind

Content marketing isn’t finished until you publish what you create. Finalize your content with a title tag, meta description and alt text for any visual elements you’re including. Include keywords in the meta data for search engines and for readers. Do a final check to see what the reader sees. Is it compelling and engaging? Does it sound credible and relevant? Have you used a reader-friendly, easy to scan format and structure? Skip the school essay format; your readers are likely going to scan this very rapidly on their smartphones!  

Keep Updating Content

The search engines look for fresh content as part of your SEO strategy. Your readers also want new content. It can be difficult to keep providing relevant content, even if you have an in-house copywriter. Partner with a content agency to keep the search engines and your audience engaged. MintCopy has a team of dedicated content creators who understand SEO. Contact us today for more information.

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Recent Posts

Sheetal Pinto - 5/19/2022 06:00

What You Need to Know

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Sheetal Pinto - 5/5/2022 06:00

Google, one of the largest companies in the world, relies on artificial intelligence for hundreds of it projects. It can seem a little hypocritical for Google to tell businesses that they can’t use AI-generated content on their website. Back in 2010, Google’s John Mueller said that using automated translation tools to create content for your website “could be viewed as being against our Webmaster guidelines.” Here we are, over 10 years later, and Mueller just tweeted that “content generators have been around since the start of the web…Most sites…don’t need help creating low-quality content.” There’s a big discussion in the SEO industry about AI-generated content.

Sheetal Pinto - 4/21/2022 06:00

One of the toughest things about creating content is coming up with ideas. You can research keywords all day long, but if you can’t come up with topics around those keywords, your content may fall flat. If your in-house copywriter is struggling to keep up with a content calendar, you might be thinking about working with a content agency. Use these questions to prepare for a meeting with the project manager or as starting points to create your own content. 

Sheetal Pinto - 4/7/2022 05:54

There just isn't a 'softer' way to say this; it's bad. Duplicate content, as defined by Google, “refers to substantive blocks of content within or across domains that either completely match other content in the same language or are appreciably similar.” Google highly recommends avoiding duplicate content. The key reason is that the ranking of the page on search engine results may suffer. This means, your audiences will not find your content, and when they do, they are unlikely to consider it useful. Understanding how Google handles duplicate content can help you elevate user experience and create a better content marketing plan.

Sheetal Pinto - 3/24/2022 06:00

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Sheetal Pinto - 3/10/2022 06:00

If you just keep churning out content without reviewing what you’ve already done, you’re missing out on opportunities to make your content perform better. A content audit exercise involves systematically reviewing what you’ve published on your website and blog. As you adjust your content marketing plan to your business goals, this audit can help you find gaps in your content and see what’s been successful. When reviewing your content, look for these things that can negatively impact your content strategy.

Sheetal Pinto - 2/24/2022 06:00

Search has changed a lot over the years. Search results are displayed to be more efficient for users. Users search for information differently than they used to. There’s still a lot that search can’t do right now. Google aims to change the power of search again with their latest update, Multitask Unified Model, aka MUM. This new update will expand search capability to make search deliver more accurate and relevant information in seconds. Here’s what your content writers need to know about MUM.

Sheetal Pinto - 2/10/2022 06:00

Refine Your Content So it Resonates with Your Audience

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Sheetal Pinto - 1/27/2022 06:00

A Simple Guide from Your Content Agency in Toronto

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Sheetal Pinto - 1/13/2022 06:00

Writing SEO content requires a seamless blend of three skills to get the best results. In order to be a skilled SEO copywriter, you must be able to produce creative and engaging writing, have sufficient knowledge of the topic, and be able to use relevant keywords seamlessly into your writing. Are you at a loss on how to create informative and creative content? Here are ten tips that can be added to your copywriting cheat sheet to help you improve your SEO content.