In the past month alone, our team has worked with more than a few small businesses all fired up to jump on the content marketing bandwagon. Because guess what, they have heard of ChatGPT and other ‘magical’ content creation tools that fill them with confidence that they too can dish out content like a pro. Of course they can, with one caveat though—digital content, whether created using generative AI or by professional copywriters must serve a human audience for whom it proves undeniably valuable. So, we’ll take this opportunity to go back to the basics and cover the essentials of how to function effectively in the realm of digital content marketing.   

What Kind of Material Should I Read for Business Insights?

Reading is like the spinach of the writing world, except instead of bulging muscles, it gives you bulging vocabularies! The more you read, the more you absorb the written word and the better equipped you are to string together coherent sentences that engage, convert, and transform. It's like a superpower, except instead of flying or shooting lasers out of your eyes, you can craft an epic tale that will make people laugh, cry, and question their existence all at once. So don't skip your literary greens, folks. Your writing muscles will thank you!
Are you struggling to write compelling content for your business? Don't worry, you're not alone. But before you hit that panic button, remember what Stephen King said, "If you don't have time to read, you don't have the time (or the tools) to write. Simple as that." Yes, that Stephen King. The horror writer. If he can dish out writing advice, so can we! And the advice is simple: read. Here are 3 reasons to build a reading habit.