In the past month alone, our team has worked with more than a few small businesses all fired up to jump on the content marketing bandwagon. Because guess what, they have heard of ChatGPT and other ‘magical’ content creation tools that fill them with confidence that they too can dish out content like a pro. Of course they can, with one caveat though—digital content, whether created using generative AI or by professional copywriters must serve a human audience for whom it proves undeniably valuable. So, we’ll take this opportunity to go back to the basics and cover the essentials of how to function effectively in the realm of digital content marketing.
Create Content Your Audience Wants to Consume
Running a small business in today's digital landscape is like preparing a delicious dish on a tight budget. With competition simmering and customers demanding a gourmet experience, it's time to whip up some savvy digital content marketing. Just as spices add flavor to a dish, engaging content spices up your brand. It's your secret ingredient to stand out from the competition and satisfy discerning palates. Even with limited funds, you can create mouth-watering blogs, videos, and social media posts that leave customers craving more. So, grab your digital ladle and stir up some enticing stories, spellbinding visuals, and interactive experiences. With the right recipe, your small business can leave a lasting taste in customers' hearts and keep them coming back for more.
Content Strategy is Your Recipe Card
Imagine you're running a restaurant where some dishes are meant to drive day-to-day sales, while others are ‘signature’ creations that aim to increase brand awareness. These different objectives call for distinct cooking techniques and flavour profiles. Similarly, tailoring your content to achieve specific results requires a thoughtful and strategic approach.
Don't settle for throwing random ingredients into your cooking pot just to fill it up. Instead, provide your chefs with specific recipes that you aim to achieve with your culinary creations. Your digital content menu should harmonize with your desired outcomes.
When developing content, treat it as a vital ingredient in your overall marketing strategy. Determine the outcomes you want to achieve, just as you would decide on the flavours and presentation of every dish on your menu. By understanding the desired results, you can create content that delivers tangible benefits and measurable impact.
Know Your Audience’s Appetite
In the content kitchen, just like in a regular kitchen, it’s important to know your audience and what tickles their taste buds. Understanding who you're serving is key. For example, homeowners and renters have distinct tastes. Men and women bring diverse palates, and similarly, each might savour your brand differently. Baby Boomers and Millennials crave different dishes, and their interests too, diverge. Craft your content like a master chef, customizing it to suit the unique segments within your hungry audience.
SEO Takes Your Content Beyond ‘Flavour of the Month’ Success
While having a large following is important, it's not enough to satisfy the hungry online search engines. Just like the key ingredients in a recipe, keywords and other SEO elements are crucial for search engine rankings. Take the time to gather the right ingredients by researching relevant keywords and incorporate them into your copywriting. Neglecting SEO in your content is akin to missing out on a golden chance to serve your delectable content to a whole new audience.
Information, Entertainment, Or Infotainment – One, Many or All?
While your ultimate objective may be to boost sales, remember that your audience typically craves information or entertainment, or even infotainment, when consuming content.
Like a well-crafted recipe, keep your content centered around your brand to establish your small business as an authoritative source in the eyes of both readers and search engines. Just as a delicious meal captivates taste buds, create high quality content that truly engages your audience. The more time people spend relishing the flavours of your online content, the higher it will climb in the ranks of SEO, much like a renowned restaurant in a culinary guidebook.
Bring in Sous Chefs to Deliver Your Content Menu
Not every chef has all the necessary ingredients readily available, and likewise, not every business owner has the resources to solely focus on content creation while neglecting other crucial aspects of their business. To overcome this challenge, consult a content agency that acts as your sous chef, bringing along SEO experts and copywriters as valuable and experienced culinary experts. Working together, the team at MintCopy can help you concoct a winning content marketing strategy that aligns with your objectives and delivers satisfying results.