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3 Ways Reading Can Make You a Better Writer

What Kind of Material Should I Read for Business Insights?

Reading is like the spinach of the writing world, except instead of bulging muscles, it gives you bulging vocabularies! The more you read, the more you absorb the written word and the better equipped you are to string together coherent sentences that engage, convert, and transform. It's like a superpower, except instead of flying or shooting lasers out of your eyes, you can craft an epic tale that will make people laugh, cry, and question their existence all at once. So don't skip your literary greens, folks. Your writing muscles will thank you!
Are you struggling to write compelling content for your business? Don't worry, you're not alone. But before you hit that panic button, remember what Stephen King said, "If you don't have time to read, you don't have the time (or the tools) to write. Simple as that." Yes, that Stephen King. The horror writer. If he can dish out writing advice, so can we! And the advice is simple: read. Here are 3 reasons to build a reading habit.

1. Reading Helps You Connect with Others

Reading literary fiction builds empathy in the reader. The best authors make the reader fall in love with the characters on paper. The best books live on longer than when the pages are closed. It’s not only the characters that we love, but the feelings we take away from our favorite novels. These emotions can transfer into your own writing when you understand how books fuel emotions. If you don’t enjoy literary fiction, read mysteries or science fiction or whatever genre tickles your fancy. The point is to read good books about strong characters.

2. Reading Helps You Improve Your Own Writing Style

Copywriting is all about storytelling. Yes, even if you’re marketing, your audience is reading your content to learn your brand’s story. The more you read, the more you understand how words flow together to create that story. Classic literature can help you understand story structure. Poems and song lyrics can help you understand how writers use unique language and structure to paint a deliberate picture. Find inspiration in reading outside of your genre.

3. Reading Keeps You Up to Date

When we read, we not only get a taste of what we like, we also learn what we don’t like. Reading can give you a better sense of what works and what doesn’t. Copywriters must keep up with current events to have ideas they can pull from and engage their audience. It’s important to read outside of your industry and also know what’s on trend and what might be offensive to the audience. Having new ideas from reading prevents writer’s block.

Stay Relevant with Updated Content

Building a reading habit can help you become a better writer, which in turn can help you communicate more effectively with your clients and colleagues. By setting aside dedicated reading time, choosing relevant reading material, taking notes, discussing what you're learning with others, and practicing what you're learning, you can develop the skills and knowledge you need to succeed in your business.
Reading can be a solitary activity, but it doesn't have to be. Try joining a book club or discussion group to talk about what you're reading with others. This can help you gain new perspectives on the material and deepen your understanding of it. You could also start a reading group within your company or industry to share ideas and insights with colleagues.

Don’t Struggle with Writing; Reading Makes it Easier!

Most writers love to read, but it’s easy to forget to enjoy reading when you’re under a deadline and have a busy life. Creating fresh and interesting content is more difficult when you don’t have inspiration, so it’s important to take time to read new books, magazines, news articles, and the old books we call our friends. Not only will your audience love new content, Google loves new content that relates to your brand and incorporates the best SEO elements.

If you’re struggling with creating relevant content for your audience, let the MintCopy team give your content creators a hand. Sometimes a content agency is just what you need to boost engagement with your audience and to take some of the pressure off your content creators.  

Use our online form to get in touch. You can also follow us on Facebook LinkedIn, and Twitter to stay up-to-date with the latest content marketing trends.

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