Your Audience Cares about Smart Content (and so does Google!)
The length of content has been hotly debated for years. Ask the experts and you’ll get opinions that favor either side. It's like an ongoing arm-wrestling match between two equally fierce contenders. In the blue corner, we have the heavyweight champion of information, the Long-Form Content. With its vast word count and lengthy videos, it's like an all-you-can-eat buffet of knowledge. In the red corner, we have the nimble and attention-grabbing Short-Form Content. Like a swift and satisfying snack, it quickly captivates your audience. Think hors d'œuvres (or amuse-bouche if you want a ‘fancier’ analogy!).
Long-form content has benefits of keeping your reader engaged. Short-form content can grab the reader’s attention without a big commitment. Which one suits your needs? Let’s dig deeper to answer that question.
