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Content Marketing Blog

How to Build and Sustain Audience Engagement with Quality Content

Borrow Success Tips from Netflix!

What's the most common backup plan for winding down? Umm… Netflix and couch time?
It's fun, relaxing, and fantastically, never gets old.
What if you brought that same magic to your content? Content marketing revolves around engaging and retaining the attention of your audience — and no one does that better than Netflix. It's not enough to simply produce content; you need to create an experience that keeps your audience coming back for more. Our experienced copywriters have some useful tips to tell you how.

Create Content that Runs Like a TV Show

Yes, you read that right! Content that mirrors the structure and appeal of TV shows can significantly enhance the effectiveness of your content marketing campaigns. Just like popular TV series, episodic content keeps audiences hooked and coming back for more. By adopting this approach, you can build anticipation and foster a sense of continuity. Audiences become emotionally invested in stimulating storylines (that's where creative copywriting comes in) developed to build a connection with the audience, so, make sure to get that right. Incorporate cliffhangers, compelling narratives, and interactive elements to make your content more engaging and memorable.

This Netflixian content strategy is effective because it cultivates a loyal audience that eagerly awaits each new ‘episode'. The payoff will come by way of increased brand awareness, customer retention, and ultimately, a stronger impact in the competitive landscape of content marketing.

Know Your Audience

The first step to creating any kind of engaging content is understanding your target audience. What do they like? You wouldn't want to create a thriller series (think, Get Out) for a brand that sells pet products or a comedy routine for funeral homes (this could work but not everyone has a sense of humor as dark as Daniel Sloss)! Pinpointing what makes your audience tick is key to producing content that resonates. Copywriters, take the time to research and analyze your target audience's demographics, preferences, and pain points before creating the next piece of digital content. By doing so, you can tailor your content to meet their specific needs and interests.

Spice It Up with Interactive Elements

Like any captivating TV show, your content should be interactive, keeping your audience engaged from start to finish. Throw in interactive elements like quizzes, polls, and surveys to make your content more exciting. This will also help your brand create a lasting impression on your audience. We all want to be the brand that's a conversation starter, right? Red Bull, Nike and Apple do this brilliantly — if you're looking for some inspiration.

Embrace the Power of Storytelling

As humans, we love stories. By infusing storytelling into your content, you can captivate your audience's attention and make a lasting impact. Craft narratives that evoke emotions, convey relatable experiences, and offer valuable lessons. When your audience feels emotionally invested in your content, they are more likely to return for more and share it with others.

Take Apple's advertisement for example. They beautifully merged the power of storytelling with emotion and real-life examples. This strategy successfully created a striking commercial that highlights the brand and the product, leaving the audience with a memorable impression.

Don't Forget about SEO!

Incorporate relevant keywords into your content to improve its visibility in search results. We're firm believers in the idea that audiences appreciate good quality content, however, optimizing your content with relevant, highly searched keywords won't hurt. In addition, content that's written for the web needs to be structured for a web audience. Remember, people don't read online, they scan!

Lastly, have fun with your content strategy. Experiment with different formats, and continuously adapt your content marketing tactics based on the feedback and preferences of your audience. With the right mix of creativity, strategy, and an audience-centric approach, you can build a loyal and engaged audience that eagerly awaits your next content episode.

For more ideas and expert copywriting services from our content agency, use our online form to get in touch. You can also follow us on FacebookLinkedIn, and Twitter to stay up-to-date with the latest content marketing trends.

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