Your Audience Cares about Smart Content (and so does Google!)
The length of content has been hotly debated for years. Ask the experts and you’ll get opinions that favor either side. It's like an ongoing arm-wrestling match between two equally fierce contenders. In the blue corner, we have the heavyweight champion of information, the Long-Form Content. With its vast word count and lengthy videos, it's like an all-you-can-eat buffet of knowledge. In the red corner, we have the nimble and attention-grabbing Short-Form Content. Like a swift and satisfying snack, it quickly captivates your audience. Think hors d'œuvres (or amuse-bouche if you want a ‘fancier’ analogy!).
Long-form content has benefits of keeping your reader engaged. Short-form content can grab the reader’s attention without a big commitment. Which one suits your needs? Let’s dig deeper to answer that question.
Defining Long-Form and Short-Term Content
In the battle of Long-Form vs. Short-Form, both have their merits. Long-form content is the perfect companion for comprehensive how-to guides, research-based articles, or in-depth case studies. On the other hand, Short-Form content has mastered the art of grabbing attention without demanding a grand time commitment, using bite-sized videos and concise articles.
Long-form content is usually considered anything over 2,000 words or a video over 30 minutes. Long-form content can be very useful. Many how-to guides or informational articles on finance, technology, manufacturing innovations, and so on, require more words simply because of the complexity of topics. Case studies and e-books usually lend themselves well to long-form content.
Short-form content is defined by text of around 600 words, but it can go up to about 1,000. Videos would be under 15 minutes. TikTok built a whole platform on short 15-second videos. Don’t discount short-term content in terms of content marketing. Short-term content is easier to digest than long-term content. It can also drive results by asking readers to take immediate action.
Both long-form and short-term content have their purposes. Choosing the right type depends on a few important factors.
h2>Who Is Consuming Your Content?
Here's the truth: The secret sauce to successful content marketing lies not in the length, but in the utility and relevance. Oh, the "aha" moment! Think about your audience, folks! Are they young and restless, yearning for quick insights? Or perhaps they are the wise and discerning, seeking in-depth knowledge before making a decision? Tailor your content to their preferences.
Teenagers may prefer short-form content, while your older audience may prefer a longer, more in-depth article. You have to think about who is looking for your content and where that content is promoted. Run regular content audits to check for common mistakes and correct them to get better results from your content marketing efforts.
Why Is Your Audience Looking For Content?
You mustn't forget the magic word – intent. It's like a genie in a bottle, but instead of granting wishes, it's guiding you toward your audience's needs. You see, modern shoppers are selfish (aren't we all?), and their attention spans are shorter than a sneeze. If you don't hook them from the start, they're off to another realm of content.
Your intent may be marketing, but your user won’t care about your intent. Considering your shopper’s intent and point in the sales journey will help your copywriters create content that meets the audience’s needs. A homeowner who is ready to buy your product may respond more effectively to a case study or other long-form content. A reader who is looking for solutions may prefer a 15-second video that showcases your product.
Focus on Smart Content
So, the solution lies in the power of smart content. It's not about the length; it's about creating copy that resonates with your audience. Customized, targeted, and meaningful content based on demographics, buyer’s intent, and any other relevant information to engage with the reader. It's like designing a custom tailored suit for your readers, crafted to fit their every desire. When your audience likes what they see, they will be more inclined to share it too. The search engines will rank your content higher in their results pages based on how much real, human love it elicits!
Focus on Quality Content – Hire a Content Agency
The debate over content shouldn’t focus on length, but on usefulness to the audience. Test different lengths of content to see which one performs its goals. A content agency can help you create content of different types to attract different stakeholders and audiences. MintCopy, with a team of trained and experienced SEO copywriters, can be your trusty sidekick. We'll help you navigate the tricky waters of content creation, delivering precisely what your audience craves.
In conclusion, let's put this debate to rest once and for all. It's not about lengthy novels or haiku-like brevity; it's about being useful, relevant, and captivating. So, let's raise our glasses to great content that stands tall, whether long or short, with one foot in the human realm and the other in search engine heaven. Cheers to your content marketing success!