Check the Essentials as You Build Your Content Marketing Plan

As a content marketing agency, we hear it all the time from clients. “We don’t have a brief for you, but we know what results we want to see from our content marketing efforts. You have the best SEO writers on your team—they can pull something out of their magic hats, right?” Of course, we can! There’s just one problem; even these accomplished, highly creative, SEO experts and terrific writers do need a starting point, i.e., a hat. You see, one hat doesn’t fit all. So, if you want doves, we need the hat that can generate doves. If you want rabbits, we need a different hat that we can plunge into for rabbits. And so on…

Want the Best Online Rankings? Hire the Best SEO Writers!

Sheetal Pinto - 2/20/2020 06:00

Use Quality Content to Boost Your Visibility and Business

It's hard for us to say this, but it's true, writers are indeed, a dime a dozen. If you're looking for content writers, you don't have to look far. But as with any product or service, you get what you pay for. And as the old saying goes, "If you pay peanuts, you'll get monkeys!"

Understand the Dynamics and Cultivate a Strong Content Team

Sheetal Pinto - 2/13/2020 06:00

Optimize Team Effectiveness for Content Marketing Success

Conventionally, the 5 Ps of marketing were critical for the success of any business. In the digital era, not all 5 might apply, but the one that always will, is ‘Promotion’. And there’s no better way to fulfill this essential step than with content. As a marketer, your content strategy needs a dedicated approach, much like any other activity that is part of your business. Having a structured team with specific roles and functions will keep everyone on task with their own responsibilities. Even if you have to carry the heavy load, when you’re aware of the different roles involved, it can help you develop your content marketing strategy and plan accordingly.

The Numbers Don’t Lie

Sheetal Pinto - 2/6/2020 06:00

Using Marketing Statistics to Drive Your Content Strategy

It was the father of American literature himself, Mark Twain, who said that numbers don’t lie. But numbers alone can’t actually say anything at all. They need to be put into context to understand how to make the numbers, or the statistics, work from a marketing perspective.