Content Marketing Blog mint

Content Marketing Blog

Want the Best Online Rankings? Hire the Best SEO Writers!

Use Quality Content to Boost Your Visibility and Business

It's hard for us to say this, but it's true, writers are indeed, a dime a dozen. If you're looking for content writers, you don't have to look far. But as with any product or service, you get what you pay for. And as the old saying goes, "If you pay peanuts, you'll get monkeys!"

You want high-quality writers that will bring the maximum benefit for your website, blog, email campaigns and other content marketing efforts. The problem is many business owners do not know how to screen and where to look to find the best SEO writers. The content agency or copywriters you enlist must have on-page SEO knowledge and skills as well as the ability to engage your readers. Let's dive into what that really means.  

Screening Copywriters and Content Agencies - Technical Expertise

Very simplistically put, on-page SEO experience relates to using techniques that determine how well a page lets search engines know what it's about. This is the technical side of SEO. When you're looking through a writer's samples, the content should be optimized for relevant keywords, for starters. The writer should use H1 and H2 headings and good title tags. While there is some debate about the weightage Google gives to meta descriptions, they are still important, especially to the reader.

Exceptional SEO writers will also use the most attractive and relevant internal links to demonstrate that your site is easy to navigate and contains in-depth content. The best SEO writers know how to write for search engines to make sure your page is meeting the criteria to rank well, but will also keep in mind how humans read online. It's essential to ensure that human readers find your content interesting and easy to read. Striking that balance between ‘bots' and ‘bodies' is the key to engagement and reach.

UX and Audience Engagement   

The other side of SEO content is the user experience. It's not enough to simply get high ranks in search if your readers aren't engaged with your content. Your content marketing strategy won't work unless visitors keep reading, sharing and re-reading. Skillful SEO writers know how to write headlines that draw readers in. The opening paragraphs will keep your audience reading. Content is well-organized and relevant. Good content includes pictures and images that relate back to the written word.

Quality Writing Doesn't Come Easy; but Nail it and You're Home!

Copywriters today also need to know how to write for different personas. Addressing Millennials is different from writing for Baby Boomers. Writing for guest posts to increase off-page SEO is a little different from writing for onsite blogs. Keeping reader expectations top of mind, good copywriters are careful to avoid over-promising. In some industries, there also are legal aspects to be considered when providing content. A seemingly simple statement on a storage rental company's website promising "safe and secure storage" could land the organization in a legal tangle because a customer's unit was broken into. A skincare company's blog offering DIY makeup tips may get slammed with a lawsuit because a reader developed a skin problem and claims it was because she followed those tips. You can never be too careful with your branded as well as generic content. If readers attribute your company as their source of information, they want to be able to trust and respect it.  

Your website, blog, social profiles and email campaigns needs quality content on a regular basis. Instead of putting it on the back burner and attending to it randomly, look for a content agency that specializes in SEO content. MintCopy has experts who understand the technical aspects of SEO and know how to address your target audience. Spend more time on what you know best and let us do what we do well for countless customers across the globe.  

Use our online form to get in touch. You can also follow us on FacebookLinkedIn, and Twitter to stay up-to-date with the latest content marketing trends.

Resources:

https://moz.com/blog/recruit-the-best-seo-content-writers

Share


Recent Posts

Sheetal Pinto - 3/30/2023 06:00

How to Avoid Making these Mistakes in Your Content

When you invest time and money in creating content for your website and other digital assets, you want to ensure you get a good ROI. Whether you hire a content agency, write content in-house, or hire a freelance copywriter, it’s important to monitor how published content is performing. Content that isn’t ranking well on Google might be ridden with mistakes that turn customers away and deter positive engagement. Here are three common content mistakes made by copywriters that could be keeping your content from reaching its full potential.

Sheetal Pinto - 3/16/2023 00:00

Content Marketing Best Practices that Garner Attention

Remember the movie, “Field of Dreams”? It made popular the phrase, “If you build it, he will come”. Shoeless Joe and other baseball legends may have magically appeared on a cornfield-turned-baseball diamond. However, when it comes to content marketing, your audience will need more than a field of dreams to attract their attention. If you’re trying to get more traffic to your website, don’t wait for your local SEO efforts to direct your audience. Give them a hand with these proven content strategies.

Sheetal Pinto - 3/2/2023 06:00

How to Use a Pillar Page to Improve your Content Quality

Consider the dictionary meaning of ‘pillar’ – “a firm, upright support for a superstructure”, also defined as “a fundamental precept”. Your content marketing campaign is your ‘superstructure’ that requires a ‘firm, upright support’. That’s the key function of content pillar pages. Without these essential supports, your ‘content superstructure’ will neither stand strong, nor will it attract the right attention.

Sheetal Pinto - 2/23/2023 06:00

Two Proven Ways to Organize Products with Similar Keywords

In business, cannibalization typically refers to a loss of sales. A company introduces a new product that displaces sales of an older, usually more outdated, product. Instead of having an increase in sales, the market growth remains stable. What does this mean in the world of SEO and content marketing? Keyword cannibalization occurs when two products have similar keywords or phrases and confuses the search engines about which page is right for which query. Instead of competing with other businesses for search traffic, you’re competing with your own web pages. Here’s why keyword cannibalization is bad for business and how you can overcome it.

Sheetal Pinto - 2/9/2023 06:00

How to Optimize your Content for a Global Audience

The global market is much smaller than it once was.  Statista reports over 5 billion internet users globally, or about 63.1% of the population. Reaching out to a broader market can help your business grow, but it’s not as simple as updating your website in a new language and simply hoping your audience finds you through search.

Sheetal Pinto - 1/26/2023 06:00

How to Build a Functional Content Marketing Funnel

Most people don’t wake up and think, “oh, today is the day I buy my new mattress,” unless they’ve researched different brands and checked pricing at different stores. Modern customers often take their time with major (and even minor) purchases. Using that information about today’s shoppers can help you design a content marketing map, or funnel, that guides the customer to your product.

Sheetal Pinto - 1/12/2023 15:49

Draw Insights from Your Competitors' Success 

According to Ahrefs, organic search drives over 53.3% of global traffic. Creating an SEO strategy is key to increasing your reach through search. As you’re setting new SEO goals for 2023, it may be useful to analyze what is working for your competitors. Also look at what they’re missing, to build that effectively into your own SEO strategy.

Sheetal Pinto - 12/15/2022 15:14

5 Proven Ways to Improve your Website Ranking

The rules of SEO can often feel elusive, as if SEO is a great big experiment in which the parameters keep changing. Search engines keep updating the algorithm. User behavior is evolving and adapting to circumstances, all the time. You don’t have any control over how pages rank, or do you? Google will never share how it determines SEO ranking. Customers change how they search and shop. We may not fully understand the complexity of search engine algorithms, but we can test different elements of a webpage to see how customers and search engines respond to your content marketing strategies. It’s called split testing.

Sheetal Pinto - 11/24/2022 16:42

Good today and gone tomorrow! That is the way of trends in the world of SEO and content marketing. What may generate interest right now can fall out of favor due to the ever-changing search engine algorithms. What can you do to ensure that you’re up to date? One useful method is to utilize Google Trends to find useful metrics that help you stay relevant. To make your way to the top of search engine results pages (SERPs), it’s important to use a variety of proven methods to create quality content. Read below to learn how Google Trends can help you gain insight on popular trends, seasonality, regional demands, and your competitors.

Sheetal Pinto - 11/10/2022 06:00

Revitalize, Refine, Repurpose

The Pareto principle is also known as the 80/20 rule. About 80% of your best results will come from 20% of your efforts. When you apply that to a creative endeavour like content marketing, you might be undervaluing some of your content creative efforts. It can be expensive to create content, from scheduling videographers, photographers, models, or even having quality copywriters write a blog post. Chances are that you have some valuable content that can be recycled or repurposed with a little elbow grease.