Content Marketing Blog mint

Content Marketing Blog

The Numbers Don’t Lie

Using Marketing Statistics to Drive Your Content Strategy

It was the father of American literature himself, Mark Twain, who said that numbers don’t lie. But numbers alone can’t actually say anything at all. They need to be put into context to understand how to make the numbers, or the statistics, work from a marketing perspective.

An effective way to ensure you remain relevant and up to date with your marketing activities is by keeping an eye on the latest marketing statistics. Analyze what they mean for you and how you can leverage the numbers for the benefit of your content marketing strategy.

First, let’s take a look at some of the most currently relevant numbers for marketers. Here are some of the statistics most pertinent to content strategy and blogging which may give you food for thought:

  • The majority of internet users say they are regular blog readers. Three-quarters say they regularly read blog posts. (Quoracreative)
  • Marketers who make sure their blog strategy is a key priority are 13x more likely to see a positive ROI. (HubSpot)
  • 55% of marketers say that their top inbound marketing priority is blog creation. (HubSpot)
  • More than a third of people prefer list-type headlines. (IMPACT)
  • Two-thirds of marketers are using blogs as part of their social media strategy. (Social Media Examiner)
  • One of the best ways to improve consumer confidence in what your content has to say is to use statistics within your blog posts. (Forbes)
  • A third of marketers say images are vital to their content strategy. (HubSpot)
  • Content marketing creates three times more leads than paid search advertising. (Content Marketing Institute)

So those are the numbers, but what do the numbers actually mean for you and your marketing strategy.  

 Combining Statistics with the Human Touch

It’s not easy to think about numbers in conjunction with content. People are often divided between whether they have an affinity for numbers or for words. But the two don’t have to be mutually exclusive. Ensuring you are aware of the latest content marketing statistics and trends can really help you to focus your content marketing strategy.

You can use the numbers to ensure that you are giving your readers, or users, content in the form they want, that is easy to digest, and that, importantly, will yield results, whether you are looking to grow your audience, conversions or revenue, or all of these.

You need to know not just what your audience is interested in – which is where your SEO strategy could come in to discover the most searched for keywords among your target audience. But, you really do need to know how they would like to consume that content. For example, do the statistics reveal that your existing, and potential, audience would like you to include imagery? Do they want more headings and sections? How often should you be blogging? Where should you be concentrating your marketing budget?

Ensuring you aren’t developing your content marketing strategy in a “bubble” but are looking at the wider picture. The statistics that are available to you can elevate your efforts and get you the ROI you are looking for.

Having taken a look at some of the most recent numbers, here’s a quick reminder of some of the tips you can draw from the statistics to add value to your digital marketing strategy:

  • Use imagery. This makes your content more attractive to your audience.
  • Ensure your format is easy-to-read. Use headers to ensure your content is not in a large chunk of text that will be a turn-off for users.
  • Try a listicle format. That way if readers are only skimming content, you can still get your message across.
  • Use your own statistics. The marketing statistics are important. But how about your own numbers? Does your organization have interesting statistics you can use within your content to improve trust among your audience?
  • People first, bots later. Marketing statistics reveal three-quarters of internet users read blogs. So, remember you are writing for actual people, not just SEO purposes.
  • Share your blogs. Don’t just write them for your website and then leave them in a silo. Share them via social media to grow your audience and develop potential leads.
  • Think about your marketing budget. If content marketing creates more leads, as revealed by recent marketing statistics, does your strategy and where you are directing your resources, reflect this?

It can be only too easy to put your content marketing strategy on the backburner amid day-to-day pressures. However, the numbers really don’t lie. They reveal the importance of developing, and executing, a content marketing strategy which is based upon key statistics. It is, vitally, also a plan that uses those numbers to develop content that is of interest to, and is easily digested by, your users. 

Writing new content and keeping up with SEO can be challenging even for the savviest marketers. At MintCopy, we have a team of trained writers and SEO experts who can help with your content marketing. We use proven best practices to elevate your marketing strategy and help you achieve success for your business online.

Use our online form to get in touch. You can also follow us on Facebook, LinkedIn, and Twitter to stay up-to-date with the latest content marketing trends.

Share


Recent Posts

Sheetal Pinto - 9/21/2023 06:00

Include Your POV to Encourage Conversion

Imagine how differently we'd see Star Wars if it was told through the eyes of a stormtrooper trying to get his next promotion or through Chewbacca's point of view. The reader of a story interprets the tale through the perspective of the narrator. Choosing an engaging and valuable point of view (POV) is essential to the narrative. You may not think of your content as a novel or a movie, but you're still telling a story through your blogs, email newsletters, videos, and other forms of digital content. Offering a unique POV with your online content can help make your brand stand out.

Sheetal Pinto - 9/7/2023 06:00

SEO Strategy Tips from Presenters at CMW 2023

According to a LinkedIn report, professionals can expect their jobs to change by 65% by 2030 due to the implementation of Artificial Intelligence. AI tools are making their way into every industry, including SEO and content marketing. Don't fire your copywriters just yet though – you need them now more than ever before! Content Marketing World asked its presenters and experts to provide their best tips for 2023 to incorporate AI into your content strategy. Here's an overview.

Sheetal Pinto - 8/24/2023 06:00

Here's An Idea on How to Handle this Latest Change

Remember the football gag from the Peanuts cartoon? Charlie Brown goes to kick a football and Lucy pulls it out at the last minute, causing him to fall on the ground. There's a number of punchlines, but the bottom line was that he shouldn't have trusted Lucy. SEO is kind of like that. Just when you think you're winning the SEO game, Google changes the algorithm. You're knocked back down in the search rankings, wondering what happened. Recently, Google made an update that changes how some content is viewed in the rankings. Learn more about the latest update to the search engine algorithm that changes the way HowTo content is displayed in search results, to understand why it matters.

Sheetal Pinto - 8/10/2023 06:00

“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness,…” The opening paragraph of “A Tale of Two Cities” is considered one of literature’s greatest openers. Back in 1859, in times when reading books was possibly one of the few indoor entertainment activities people engaged in, Charles Dickens had the skill to hook the reader right at the start. Of course, he also had the skill to finish with a flourish — “It is a far, far better thing that I do, than I have ever done; it is a far, far better rest that I go to than I have ever known.” That closing line is among those most praised in literature.

Getting back to the point—you can transform every introduction into an irresistible hook that commands your audience's attention. Here are some ideas for creating an opening that will resonate with your audience and stay with them. 

Sheetal Pinto - 7/27/2023 06:00

Your Audience Cares about Smart Content (and so does Google!)
The length of content has been hotly debated for years. Ask the experts and you’ll get opinions that favor either side. It's like an ongoing arm-wrestling match between two equally fierce contenders. In the blue corner, we have the heavyweight champion of information, the Long-Form Content. With its vast word count and lengthy videos, it's like an all-you-can-eat buffet of knowledge. In the red corner, we have the nimble and attention-grabbing Short-Form Content. Like a swift and satisfying snack, it quickly captivates your audience. Think hors d'œuvres (or amuse-bouche if you want a ‘fancier’ analogy!).

Long-form content has benefits of keeping your reader engaged. Short-form content can grab the reader’s attention without a big commitment. Which one suits your needs? Let’s dig deeper to answer that question. 

Sheetal Pinto - 7/13/2023 06:00

Borrow Success Tips from Netflix!

What's the most common backup plan for winding down? Umm… Netflix and couch time?
It's fun, relaxing, and fantastically, never gets old.
What if you brought that same magic to your content? Content marketing revolves around engaging and retaining the attention of your audience — and no one does that better than Netflix. It's not enough to simply produce content; you need to create an experience that keeps your audience coming back for more. Our experienced copywriters have some useful tips to tell you how.

Sheetal Pinto - 6/29/2023 14:58

Create Content to Engage Your Technical Audiences

Hey there, manufacturing mavens! Welcome to the wacky world of digital marketing, where creativity reigns and humour is the secret ingredient to winning over your technical audience. We get it, and we do understand—your industry may seem as serious as a CNC milling machine, but your content doesn’t have to be the same. There is a way to break the monotony and loosen those bolts of seriousness. Here is our simple guide into the realm of conversational content that will engage even the most technically inclined folks. So, grab your safety goggles and buckle up for a whimsical ride into the world of manufacturing content marketing!

Sheetal Pinto - 6/7/2023 06:00

Picture this: you're out on a beautiful sunny day, casting your line into the deep sea of marketing. But instead of using a regular old worm, you're armed with the mighty power of content. Content marketing is like the perfect bait that attracts your target audience and hooks their attention.

Sheetal Pinto - 5/25/2023 06:00

In the past month alone, our team has worked with more than a few small businesses all fired up to jump on the content marketing bandwagon. Because guess what, they have heard of ChatGPT and other ‘magical’ content creation tools that fill them with confidence that they too can dish out content like a pro. Of course they can, with one caveat though—digital content, whether created using generative AI or by professional copywriters must serve a human audience for whom it proves undeniably valuable. So, we’ll take this opportunity to go back to the basics and cover the essentials of how to function effectively in the realm of digital content marketing.   

Sheetal Pinto - 5/11/2023 06:00

What Kind of Material Should I Read for Business Insights?

Reading is like the spinach of the writing world, except instead of bulging muscles, it gives you bulging vocabularies! The more you read, the more you absorb the written word and the better equipped you are to string together coherent sentences that engage, convert, and transform. It's like a superpower, except instead of flying or shooting lasers out of your eyes, you can craft an epic tale that will make people laugh, cry, and question their existence all at once. So don't skip your literary greens, folks. Your writing muscles will thank you!
Are you struggling to write compelling content for your business? Don't worry, you're not alone. But before you hit that panic button, remember what Stephen King said, "If you don't have time to read, you don't have the time (or the tools) to write. Simple as that." Yes, that Stephen King. The horror writer. If he can dish out writing advice, so can we! And the advice is simple: read. Here are 3 reasons to build a reading habit.