Content Marketing Blog

The Incredible Value of “How-To” Content and How to Create It

Sheetal Pinto - Thursday, November 16, 2017

Keeping Your Audience Engaged With Useful Tutorials
If your content marketing has been primarily focused on promoting your brand, you could be missing out on the opportunity to educate your users. You might think that creating a tutorial is very complicated, but it does not need to be. Even a simple how-to piece will provide value to your audience while keeping them engaged and interested.  Read More

Halloween is Over: Is Your Content Still Scary?

Sheetal Pinto - Thursday, November 09, 2017

How to Create Content that does not Spook Your Audience
Creating useful content is about more than SEO. Your copy needs to be accurate and readable to provide value to your readers. If you have ever read a blog post that left you confused, the problem could have been a breakdown in the editing and proofreading processes. In order to wow your audience with value-driven material, you simply cannot afford to neglect the basics.  Read More

Social Media Marketing - FREE eBook

Sheetal Pinto - Thursday, November 02, 2017

Building a Community of Loyal Fans
Download this free eBook and discover the benefits of social media marketing:  Read More

5 Ways Gratitude Can Generate Interesting, Relevant Content

Sheetal Pinto - Thursday, October 12, 2017

How to Reach Your Audience by Using Appreciation as a Theme
One of the most effective ways to reach your audience is to create content that resonates with them. This is also a strategy for inspiring them to return to your blog, website, and social media channels. You may feel that creating such material is much easier said than done, but it truly does not need to be a complex endeavour.   Read More

How to Drive Local Search Traffic with SEO Content

Sheetal Pinto - Thursday, October 05, 2017

Optimizing Your Website Content to Reach Local Customers
Content marketing is about more than creating highly readable and engaging content. You might write the best blog in your industry; however, failing to optimize it for local users will not do much good if your business depends on local customers to survive. Fortunately, you can apply a variety of search engine optimization (SEO) strategies to direct local traffic your way.       Read More

How to Create Email Newsletters that Inspire Action

Sheetal Pinto - Thursday, September 28, 2017

Get Subscribers to Read and Act upon Your Content
If you have been searching for ways to breathe new life into your content, remember that some methods are as effective as ever. You could spend time and energy devising a dazzling marketing campaign on social media. Before you do that, however, you should consider this: Email is still one of the most effective means of inspiring action from internet users. Make the most of your content marketing efforts by utilizing this tried-and-true way to communicate.   Read More

Auditing Our Content Marketing Strategy

Sheetal Pinto - Thursday, September 21, 2017

Examining the Results of an Internal MintCopy Case Study
In order to successfully market your brand, you must continuously examine your content marketing strategy. Practices that worked well for you a year ago might need to be modified or replaced. If you want to determine whether your current methods are still relevant and useful, you need to look at the results that they yield.  Read More

Website Optimization

Sheetal Pinto - Thursday, September 14, 2017

Towards an Effective Web Presence
Download this free eBook and discover the benefits of an optimized website: Read More

Content Marketing Can Do So Much…Or So Little…Which Goals Should You Pursue?

Sheetal Pinto - Thursday, September 07, 2017

How to Make Your Content Meaningful for Your Audience
One of the universal lessons of content writing is that even the most perfectly crafted, highly engaging material can fall flat. If you are not truly reaching your audience, and if your content does not resonate with them, it will not have the impact you intend for it. Even the best content writers in North America struggle with this issue from time to time.  Read More

Getting Past Writer’s Block and Overcoming Boredom in Content Marketing

Sheetal Pinto - Thursday, August 24, 2017

Break the Monotony with Tips and Tricks from the Top SEO Writers in Canada
If you run a blog or website long enough, you will inevitably run into the boredom that plagues all writers and content creators. When this happens, make note that this is not a cause for alarm. You can overcome these phases by applying proven industry techniques.  Read More


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