SEO Strategy Tips from Presenters at CMW 2023
According to a LinkedIn report, professionals can expect their jobs to change by 65% by 2030 due to the implementation of Artificial Intelligence. AI tools are making their way into every industry, including SEO and content marketing. Don't fire your copywriters just yet though – you need them now more than ever before! Content Marketing World asked its presenters and experts to provide their best tips for 2023 to incorporate AI into your content strategy. Here's an overview.
Let AI Support Your SEO Strategy
AI has a lot of uses in content marketing. The biggest takeaway from the pros is that AI can supplement what you're already doing. Use AI to speed up your time line in creating content. Ask AI for a gap analysis of your content to see what you're missing. You don't need to replace your SEO strategy to use AI, but AI can help you improve your content marketing results.
Stay Focused on the Customer
AI might be the future of content, but always keep in mind the end user – humans. Use AI to augment your content while providing high-quality relevant content that is valuable and compelling to the user. Optimize content for the user without forgetting to include SEO components in copywriting. Creating content for the user will stand out in search.
Check Your Facts
Don't be like the lawyer who used ChatGPT to prepare a court filing and used fake cases suggested by the AI tool. The lawyer was fined $5,000 (USD), which could have been avoided had he just doublechecked the information generated by AI. AI tools still have some bugs that need to be worked out. Be prepared to edit your work carefully, especially with niche topics.
Keep Up With Your Content Strategy
One common thread that weaves itself through all the 2023 tips is that a content strategy is a must. Although you may not need to completely update your strategy due to AI, it is important to have a strategy and to adjust your plans amid AI. Start incorporating AI into your content marketing to see how your audience responds. Learn more about AI and how it's being used to address new components of search. You may need to start slow in order to learn the basics, but the key is to make a start. A talented content agency might be just the partner to help you stay on top of the current marketing trends.
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