Content Marketing Blog

Infographic: SEO Best Practice Guide

Sheetal Pinto - Thursday, March 09, 2017

It’s hard to imagine a world without search engines. How many of us would have the patience to leaf through the print volume of Encyclopedia Britannica to find out more about Timbuktu? The constant shift in the SEO landscape over the last few years has been a mix of baffling and impressive. Continuously evolving, yesterday’s recipe need not necessarily work tomorrow. So as a business owner, what stance do you take? How can you plan your SEO strategy to give you maximum responses and qualified traffic that ultimately results in sales volumes? Read More

Bullseye: Targeting the Right Keywords

Sheetal Pinto - Thursday, April 07, 2016

Figuring Out What Your Audience is Searching For
You’ve been hearing about it for years… the letters “SEO” have been engrained in your marketing brain to the point that they are more prominent than your initials! But what’s the secret for figuring out the keywords that your audience is really after?  Read More

4 Easy Ways to Boost Conversion Rates and SEO at Once

Sheetal Pinto - Thursday, March 31, 2016

Take On CRO and SEO with these Double-Duty Steps
Your marketing teams are working tirelessly towards two main goals for your website: building traffic and generating conversions. Search engine optimization (SEO) can help with the first part. If visitors find your website difficult to navigate or hard to understand, however, they probably won’t take the action you want and convert.  Read More

4 Pillars to Establish Your Content Marketing Strategy

Sheetal Pinto - Thursday, February 25, 2016

Key Principles to Follow
Having a content marketing strategy is not an option, but a necessity for companies looking to make an impact online. A clearly defined strategy will allow your team to work as a cohesive unit, measure goals and make informed adjustments to maximize the effectiveness of your digital marketing efforts. Read More

SEO and Content Marketing are Inseparable—Part Two

Sheetal Pinto - Thursday, June 19, 2014

Continuing on from last week, let’s talk about why it is important to assess your content “assets”. Many businesses fail to realize just how much content is already available within the company. For instance, that sales presentation given to a new customer last week may be precisely what other potential customers are looking for to make that all-important purchase decision. Brochures and flyers designed for a specific expo or conference may be of interest to a wider audience, particularly those who are in different countries and could not attend a national event. Read More

SEO without Content Marketing is Like A Bird with No Wings—Part One

Sheetal Pinto - Thursday, June 12, 2014

At a recent workshop we conducted for business owners in the Greater Toronto Area, we made an interesting, though not surprising observation. At least 80% of the participants said they had allocated a reasonable budget and were investing time and resources for SEO. As content providers, that is something we love to hear.  Read More

5 Ways To Take Control Of Google's Auto-Complete Suggestions For Your Brand

Sheetal Pinto - Tuesday, February 11, 2014

When using a search engine, the very first result that anyone will see for a search term involving your brand, is not the search engine results. Instead they will see the auto-complete suggestions in the search bar. If these suggestions include negative terms, it can color the searcher's view of your company and your reputation. Try it yourself! Read More

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