Content Marketing Blog

Dominating Search Engines in 2018

Sheetal Pinto - Thursday, January 25, 2018

What You Should Know to Stay Ahead of Your Competitors
SEO is an engine that never stops. If you want to move to or remain at the top of the search results, you may need to modify your strategy. A method that was working for you perfectly a few years ago might not yield the same results now. You do not need to be an expert to know which changes to make, but you should remain informed about the latest trends. Implementing just a few modifications, such as creating more useful content, improving page loading speeds, and accommodating voice searches, could help you gain an edge over your competitors.  Read More

Keyword Optimization Guide – Help Search Engines Help Your Audience

Sheetal Pinto - Thursday, January 11, 2018

SEO Best Practices and Techniques that Work
Download this free eBook and discover the best ways to optimize your digital content for relevant keywords. Enjoy the following benefits of content optimization, and more:  Read More

Is Your Website SEO-ready for the Holidays?

Sheetal Pinto - Thursday, December 14, 2017

Top 10 Items to Check off Your List in December
As you begin to wrap up 2017 and ready your website for the year ahead, make some time to perform an SEO audit of your web pages. You do not have to make a great number of changes right now, but you should at least know what to modify during the holidays.  Read More

Get Rid of the ROT! – Part 2

Sheetal Pinto - Thursday, November 30, 2017

Updating Your Content and Expanding Your Reach
In the first installment of this topic, we discussed the importance of updating content that is   redundant, out-of-date, and trivial (ROT). Effective copywriting addresses the needs of your audience and may be used on a variety of platforms. This is an aspect of SEO that content marketers sometimes forget, and forgetting it could be detrimental to your bottom line.    Read More

Get Rid of the ROT! – Part 1

Sheetal Pinto - Thursday, November 23, 2017

Expand Your Reach by Updating Your Content
Have you ever considered the fact that your content is not merely an image builder, but serves as an asset to your business? Your customers may visit your website and blog to find answers to questions that are very important. If they have access to the right kind of content that is meaningful and valuable, they will likely return. Even more importantly, they may also be compelled to purchase your products or services.  Read More

The Incredible Value of “How-To” Content and How to Create It

Sheetal Pinto - Thursday, November 16, 2017

Keeping Your Audience Engaged With Useful Tutorials
If your content marketing has been primarily focused on promoting your brand, you could be missing out on the opportunity to educate your users. You might think that creating a tutorial is very complicated, but it does not need to be. Even a simple how-to piece will provide value to your audience while keeping them engaged and interested.  Read More

Halloween is Over: Is Your Content Still Scary?

Sheetal Pinto - Thursday, November 09, 2017

How to Create Content that does not Spook Your Audience
Creating useful content is about more than SEO. Your copy needs to be accurate and readable to provide value to your readers. If you have ever read a blog post that left you confused, the problem could have been a breakdown in the editing and proofreading processes. In order to wow your audience with value-driven material, you simply cannot afford to neglect the basics.  Read More

Infographic: SEO Best Practice Guide

Sheetal Pinto - Thursday, March 09, 2017

It’s hard to imagine a world without search engines. How many of us would have the patience to leaf through the print volume of Encyclopedia Britannica to find out more about Timbuktu? The constant shift in the SEO landscape over the last few years has been a mix of baffling and impressive. Continuously evolving, yesterday’s recipe need not necessarily work tomorrow. So as a business owner, what stance do you take? How can you plan your SEO strategy to give you maximum responses and qualified traffic that ultimately results in sales volumes? Read More

Bullseye: Targeting the Right Keywords

Sheetal Pinto - Thursday, April 07, 2016

Figuring Out What Your Audience is Searching For
You’ve been hearing about it for years… the letters “SEO” have been engrained in your marketing brain to the point that they are more prominent than your initials! But what’s the secret for figuring out the keywords that your audience is really after?  Read More

4 Easy Ways to Boost Conversion Rates and SEO at Once

Sheetal Pinto - Thursday, March 31, 2016

Take On CRO and SEO with these Double-Duty Steps
Your marketing teams are working tirelessly towards two main goals for your website: building traffic and generating conversions. Search engine optimization (SEO) can help with the first part. If visitors find your website difficult to navigate or hard to understand, however, they probably won’t take the action you want and convert.  Read More

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