Ideas Can Make or Break Your Content Strategy
Even the best SEO copywriters and professional bloggers know that not every single one of their content pieces is going to click with the audience. It is hard to gauge what content will resonate with the reader, and what is likely to fall flat. On an average, only 1 out of 5 digital content marketing items attract engagement through clicks, comments, and shares. Read More
Ideas Can Make or Break Your Content Strategy
There’s a Reason Why 60% of B2B Marketers Say their Blog is their MOST Valuable Online Channel
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Valuable Insights to Drive Your Content Strategy
As human beings, we always endeavour to find easier and more efficient ways to do something. Even as the field of content marketing continues to expand, it brings to light many aspects of the industry that are ripe for change. It is no surprise that the content marketing field is seeing transformative developments in the last one or two years.
To keep up with the ever-evolving and crowded landscape of content marketing, several new companies are creating Artificial Intelligence-powered applications and technologies to help content marketing teams produce and distribute hyper-targeted, streamlined content that can dramatically improve results. Rather than the threat of “Robots taking over the world”, AI is being looked upon favourably in the content marketing arena, and the reason is clear. While marketers have only a finite capacity to parse through data generated from numerous formats and channels in order to build a strategy, AI has infinite ability to comb through pages and pages of content in quick time, and come up with precise insights and predictions. Read More
3 Key Steps to Change this
Most of us have subscribed to online newsletters at some point. You sign up for a newsletter when you like a particular brand and would like to receive regular email communication from the company. An email newsletter – like a newspaper – can have a mix of content that includes educational articles, trend stories, company and industry news, surveys, events, product launches and promotions. Read More
User Intent Must Define Your Keyword Research
The SEO content world today is a very different one from what we knew a few years ago. The search engines were a developing phenomenon then, and lacked the sophistication and complex algorithms that you see today. Given the robotic and mechanical nature of search engines, industry professionals took a technical approach to SEO with less regard for the end user. Keyword “stuffing” was the standard practice employed to aggressively push website rankings. Read More
Can They Really?
If you follow content marketing trends and industry news, you have probably read articles predicting doomsday for content writers, with robots ready to take away those jobs. Yes it is true that robots are useful in large manufacturing operations; for cleaning and vacuuming; and even as bomb squads. You may see them substituting as pharmacists and bartenders – yes, they fill out your prescriptions as expertly as they fill your glass! However, what place do artificial intelligence and robots have in a creative industry like writing? Quite an important place, say some. Read More
Audience Engagement Should Be Your Main Focus
Given that search engines are increasingly becoming the medium through which your customers find your business, there is no denying the importance of SEO. For many businesses, being found in the top 10 search results on Google can be a game-changer. Read More
Reminders for Quality Content Marketing
It can be easy to get stuck in patterns, even when they aren't doing you any favours. From bad posture to biting your nails, bad habits can also work your way into your copywriting. Read More
Three Tips to Clean Up Your Content
2016 seems to be flying by at a break-neck pace. With the first quarter of the year behind us and spring springing all around, now is a great time to review your content marketing strategy and revise your approach for the rest of the year. Read More
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