Content Marketing Blog

How to Curb Burn Out and Create an Impact with Your Content

Sheetal Pinto - Thursday, February 02, 2017

Start Seeing Results from Your Digital Marketing Efforts
Marketing is not an exact science – thus the basis of its appeal for many who choose the marketing industry as a career path!  Read More

Data Dive: Finding Content in the Calculations

Sheetal Pinto - Thursday, January 26, 2017

Tips for Turning Your Stats into Stories
The trends don’t lie and show no signs of letting up: Big Data is still a big deal in marketing. Beyond forecasting, budgeting, and demographics, are you getting the most from your data? Consider using those figures to inform and produce your marketing content. Read More

MintCopy’s 2017 eBook Series: Hands-On Content Marketing

Sheetal Pinto - Thursday, January 19, 2017

Master Your Marketing Content with Helpful Tools and Tips
Ready to put your company’s marketing strategies into action for the year ahead? Whether you have ambitious plans to add more channels to your strategy, invest in developing new types of content, or simply want to update and master your approach to existing platforms, MintCopy’s 2017 eBook series offers all the guidance you need. Read More

How to Shake Up Your Content for the New Year

Sheetal Pinto - Thursday, December 15, 2016

Publish More Innovative and Exciting Marketing Content
Consistency is king, clarity is key… but boring is never good! It’s like the good wife who loved that her husband of 25 plus years called her by a new name every day—Honey, Sugar, Cupcake, Honeybun—how sweet and how exciting she thought, and looked forward to her daily surprise. In reality, the poor husband couldn’t remember her real name after the drunken wedding party! Jokes apart; you may find that, after a full year or several months of creating content for your brand or company, things start to fall into patterns. Ease and efficiency are always welcome in the workplace, but when it comes to creative marketing content, having a routine can become very close to, or even the same as, being in a rut.  Read More

Writing Tips: The 5 Step Formula to Start a Great Story

Sheetal Pinto - Thursday, December 01, 2016

Hire the Best SEO Copywriters for Effective Storytelling  
Every touchpoint with your customers is an opportunity to go deeper than just providing information. If you can connect with them in an emotional way and get across the human element of your business, you are more likely to leave a lasting impression and turn a reader into a follower, subscriber, or customer. Read More

3 Reasons to Focus on Content Rather than Links

Sheetal Pinto - Thursday, November 24, 2016

SEO Strategy Tips for Lead Generation and Marketing in Toronto
Everyone is after that top spot for their company. Big or small, they want to appear first on Google for relevant searches. Links are an important part of that race to the top, but they are not the only factor to consider.  Read More

SEO on Your Homepage: Striking a Balance

Sheetal Pinto - Thursday, November 17, 2016

How to Fine-Tune Your Homepage for Lead Generation and Conversion  
You have a great product, efficient staff, flexible contract options, a slew of services, enviable experience, and a unique value proposition… but you don’t need to say it all at once, or all in one place! In fact, all the wonderful stuff you offer can seem overwhelming if it is all crammed on a single homepage.  Read More

Unique Marketing Content: Finding Your Voice Can Make an Impact

Sheetal Pinto - Thursday, November 10, 2016

Consumers Prefer Distinct Copywriting in Digital Content  
Marketing content needs to stand out. With personal voices, compelling stories, and gorgeous imagery filling screens around the world, it is no wonder users are looking for something that is authentic and distinct when it comes to branded content. If you are looking to improve SEO rankings and enhance your marketing strategy, consider that unique voice and ethos that will drive your content forward.  Read More

Why Keywords Don’t Need to be an Exact Match to be Effective

Sheetal Pinto - Thursday, November 03, 2016

Moving Beyond Repetition for Improved Content Marketing in Toronto  
You are armed and ready with a list of keywords and phrases. Now it is time to take on that blank document…but how are you going to fit “yarn knitting supplies Brampton” into your webpage?  Read More

Free Tools for Better Marketing Content

Sheetal Pinto - Thursday, October 27, 2016

Helpful Tools for Better Content Writing
If you are producing, publishing, and tracking your marketing content in-house, it is likely a small operation. Even large companies often have a small team crafting their digital communications. This tight knit group can pay off by establishing and maintaining the voice and tone of your company, but it can also lead to slumps and oversights.

Luckily, there are some handy free programs available to help triple-check and improve your content writing. Check out these three online tools, highlighted by CCO, for an extra checkpoint or to mix up your routine:  Read More


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