Content Marketing Blog

Why Should Anyone Care to Share (Your Content)

Sheetal Pinto - Thursday, November 12, 2015

Creating viral content takes more than flashy photos and some creative words. When your copywriters create that share-worthy piece of content, your website, blog or social media page could really take off. If you are looking for ways to boost content sharing for your website and other digital content channels, here are a few things you should try.  Read More

When Facebook will NOT Work for Your Content

Sheetal Pinto - Tuesday, August 11, 2015

A majority of Gen Yers now consider Facebook as the grandma channel. Despite that, Internet marketing agencies are still pushing their clients hard to use Facebook, both for content and also as an advertising platform. For certain types of businesses, it is indeed true that Facebook can be an effective medium to reach a wide audience, globally. Read More

Make Your Social Media Headlines Pop

Sheetal Pinto - Friday, April 17, 2015

Attention is the currency of the 21st century.
Next time you are in a restaurant, take notice of something. Notice the number of people who are staring down at their smart phones even though they are surrounded by people they like enough to invite out to dinner. The number is shockingly high. Read More

How to Turn Digital Disruptions into a Powerful Marketing Strategy

Sheetal Pinto - Wednesday, March 04, 2015

Digital marketing has exploded into our lives over the past ten years and has forced its way onto every screen in our homes and in our pockets. Where once digital advertising was confined to radio and TV, it is now present on our phones, tablets, laptops and even our watches. How are you coping with this marketing revolution? Are you struggling to keep up, or are you looking forward to the next big digital marketing breakthrough?  Read More

Reflections on Key Content Marketing Principles - Part 5

Sheetal Pinto - Tuesday, December 30, 2014

Welcome to Part 5 of “Reflections on Key Content Marketing Principles” - our final part in the series. It’s been great writing these posts for two reasons—Not only do we get to share these essential content marketing principles with you, but we also get to review our own content strategy and put this useful advice into practice.  Read More

Future-Proof Your Content with Adaptive Marketing

Sheetal Pinto - Thursday, November 06, 2014

There was a time when you could probably allow your website copy and content strategy to remain fairly static. That was before the dawn of mobile technology and the evolution of consumer thinking and demands. The consumer today doesn’t just want to read your home or landing page. They want content that moves with the latest trends, that they can access on the go, on the fly, and from any device that is connected to the Internet.  Read More

Measure Your Content Against the Class Pyramid

Sheetal Pinto - Thursday, October 30, 2014

Think about the last book you read. It may have been a gripping crime thriller, a book full of juicy reference material or perhaps just a storybook you read to your child. The one thing most books and stories have in common is that they all contain multiple layers to some extent. A fairy story will have good guys, bad guys and a happy ending. A crime thriller will have intrigue, gritty storylines and a twist in the tale. Read More

The Perfect Recipe for Rejuvenating Your Stale Content

Sheetal Pinto - Thursday, October 23, 2014

Canadian Thanksgiving, like all good things, came and went by too soon. It’s a time for being thankful for what we have and celebrating with our families. It’s also the time when we go out and buy the biggest turkey in the store without much thought about what we are going to do with the leftovers!   Read More

Content Marketing Treasures—In Your Own Backyard?

Sheetal Pinto - Thursday, October 16, 2014

If you are constantly digging around for new content ideas and topics with which to wow your target audience, you could try digging a little closer to home. Many businesses fail to realize that they have some excellent, ready-to-use content right under their noses. Read More

Content Marketing CAN Be Fun—It Doesn’t Have to Be Stressful

Sheetal Pinto - Thursday, July 17, 2014

So, your content marketing strategy isn’t going so well. Your posts are failing, your KPIs are not improving and your audience is silent - and not because they are in awe of your content marketing genius either!  Read More


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