Content Marketing Blog mint

Content Marketing Blog

10 Content Tips to Speed Up Your SEO Success

Give Your SEO Strategy A Shot in the Arm

There’s a lot that goes into an effective SEO strategy: from quality to consistency, relevance to speed. For many people, the latter comes as a surprise. It often feels like a waiting game once you’ve uploaded your content, sitting patiently as your ranking slowly increases for weeks on end. That’s frustrating – after all, having your content earn top rankings shouldn’t feel like a marathon.

Two’s a Party: Indexing and Ranking

According to Cyrus Shepard of Moz, “In SEO, speed is a competitive advantage.” The SEO specialist argues that there are some simple, but key things we can do as marketers to help influence Google and its algorithms to move a little faster.
There are basic steps and advanced steps that you can take to improve your strategy. In his Whiteboard Friday session, Shepard talks about his “10 Basic SEO Tips to Index and Rank New Content Faster.”1 In the world of SEO, it’s important to understand these two terms. Indexing means adding new pages to Google’s search index. Your ranking is the position of your content on the search engine’s results page.

Indexing Made Interesting

Indexing content properly is the first step towards a successful SEO strategy. Luckily, the process isn’t as complicated as it might seem. Here are a few tools and tricks that can make indexing as easy as email.

  • URL Inspection: It’s one of the many inspection tools that Google offers. Submitting a URL to the tool will nudge Google to put it in its priority crawl queue and index it faster.
  • Sitemaps: A sitemap is one of the quickest ways to get your site indexed. A cool and simple way of informing Google about your sitemap is to ping them! By typing in google.com/ping, followed by your sitemap and URL, you inform Google in an instant.
  • Link Back: Linking your new content to your important pages is a must for marketers. Not only does it remind Google to crawl your site, it also offers quality signals to Google about ranking the site on its platform.

Content Visibility - Ranking the Right Way

Once you’ve conquered indexing, it’s time to focus on your page rank. Similar to its counterpart, ranking can seem more challenging than it actually is. SEO specialist Shepard offers a few more tips to help you speed up your ranking process:

  • Create Clicks: Generate search clicks by sharing a Google search result that leads to your content. The switch is simple: instead of sharing your direct URL, share the link you’d see if you searched for your exact content in Google. This shows Google that people are searching for your content through their engine.
  • Think Fresh: Certain questions are deemed fresh and relevant to Google. A perfect example is “coffee shops open this long weekend May 2019.” By targeting fresh queries in your content, you increase the hierarchy of its ranking. Relevancy rules!
  • Stay Inside the Lines: When it comes to your URL, your best bet is to adapt a consistent structure. Add similar content, like blog posts or visuals, under the same ranked URL. It allows for less decision making on Google’s part when identifying where to place this new content.

While these are a few useful suggestions, there are several more that can help you leverage SEO successfully. Through best practices and tried techniques, your SEO journey can be simple and results-driven, allowing you to focus on what you do best: your area of expertise and serving your customers.
When it comes to content marketing, there’s no shame in asking for a little help. At MintCopy, we’re trained to use best practices to produce quality content on a consistent basis. Our team of writers specialize in SEO content and digital marketing.

You can reach us online or call toll free at 1.888.646.8003.

Follow us on Facebook, LinkedIn and Twitter to stay updated on the latest content marketing trends.

Share


Recent Posts

Sheetal Pinto - 5/19/2022 06:00

What You Need to Know

If there’s one thing you can count on, it’s that Google is going to update its search algorithm. Some experts estimate that Google makes 500 to 600 updates annually, or once or twice each day. Most of these changes don’t have a significant impact on your SEO strategy, but every now and then, one comes along that can have serious repercussions. Learn more about two new features of Google search that help users verify and evaluate search results.

Sheetal Pinto - 5/5/2022 06:00

Google, one of the largest companies in the world, relies on artificial intelligence for hundreds of it projects. It can seem a little hypocritical for Google to tell businesses that they can’t use AI-generated content on their website. Back in 2010, Google’s John Mueller said that using automated translation tools to create content for your website “could be viewed as being against our Webmaster guidelines.” Here we are, over 10 years later, and Mueller just tweeted that “content generators have been around since the start of the web…Most sites…don’t need help creating low-quality content.” There’s a big discussion in the SEO industry about AI-generated content.

Sheetal Pinto - 4/21/2022 06:00

One of the toughest things about creating content is coming up with ideas. You can research keywords all day long, but if you can’t come up with topics around those keywords, your content may fall flat. If your in-house copywriter is struggling to keep up with a content calendar, you might be thinking about working with a content agency. Use these questions to prepare for a meeting with the project manager or as starting points to create your own content. 

Sheetal Pinto - 4/7/2022 05:54

There just isn't a 'softer' way to say this; it's bad. Duplicate content, as defined by Google, “refers to substantive blocks of content within or across domains that either completely match other content in the same language or are appreciably similar.” Google highly recommends avoiding duplicate content. The key reason is that the ranking of the page on search engine results may suffer. This means, your audiences will not find your content, and when they do, they are unlikely to consider it useful. Understanding how Google handles duplicate content can help you elevate user experience and create a better content marketing plan.

Sheetal Pinto - 3/24/2022 06:00

Modern customer expectations have dramatically changed over the past few years. Although the pandemic certainly influenced customer behaviour in many ways, customers were already trending towards transparency and social responsibility from the companies they patronized. Creating content that shares your values and mission can bring your audience together to support your brand. Here are some ways to create connections to your audience through content marketing.

Sheetal Pinto - 3/10/2022 06:00

If you just keep churning out content without reviewing what you’ve already done, you’re missing out on opportunities to make your content perform better. A content audit exercise involves systematically reviewing what you’ve published on your website and blog. As you adjust your content marketing plan to your business goals, this audit can help you find gaps in your content and see what’s been successful. When reviewing your content, look for these things that can negatively impact your content strategy.

Sheetal Pinto - 2/24/2022 06:00

Search has changed a lot over the years. Search results are displayed to be more efficient for users. Users search for information differently than they used to. There’s still a lot that search can’t do right now. Google aims to change the power of search again with their latest update, Multitask Unified Model, aka MUM. This new update will expand search capability to make search deliver more accurate and relevant information in seconds. Here’s what your content writers need to know about MUM.

Sheetal Pinto - 2/10/2022 06:00

Refine Your Content So it Resonates with Your Audience

Many websites churn out content as part of their online digital strategy without considering how their audience will respond to the content. Contextualizing content is a way of adding value to the reader. But what does it mean to put your content in context? It’s a way of approaching content that considers the why and when of your content, not just the person who is reading it. A person who needs a plumber to fix a leak needs different content than someone who is thinking about how to install a new toilet. The first customer needs access to a list of quick tips to prevent damage until a plumber can help while the second customer may want to read through a detailed outline of updating a bathroom for aging-in-place.

Sheetal Pinto - 1/27/2022 06:00

A Simple Guide from Your Content Agency in Toronto

A blog post is an accessible, versatile format that has the potential to reach and engage a wide audience. You can write the blog posts in-house, or you can outsource content writing for your blog. The important thing is to ensure that your blog presents a professional image, offers memorable and shareable content, and proves effective in helping to achieve your business goals. If you're just starting your blogging journey, read through our ‘Step-by-Step Guide to Start Blogging' - parts one and two.

Sheetal Pinto - 1/13/2022 06:00

Writing SEO content requires a seamless blend of three skills to get the best results. In order to be a skilled SEO copywriter, you must be able to produce creative and engaging writing, have sufficient knowledge of the topic, and be able to use relevant keywords seamlessly into your writing. Are you at a loss on how to create informative and creative content? Here are ten tips that can be added to your copywriting cheat sheet to help you improve your SEO content.