Tagged Under: content marketing strategy

Sheetal Pinto - 2/4/2021 06:00

That Should Be Your Goal when You Write Content with Empathy

Consumers are bombarded with content. It’s not just text-based content like blog posts and web pages. It’s estimated that over 95 million photos and videos are shared every day on Instagram. Over 500 million Tweets are posted each day. The average office worker receives upwards of 120 emails per day. Making your content stand out is getting more difficult by the day. Creating content that resonates with your audience is even more challenging. When a reader reads your blog or email, what is the takeaway? If you can’t make them remember the words, you can leave them with a feeling that you understand their needs. Empathy is a powerful weapon in the content toolbox.

Sheetal Pinto - 8/30/2018 06:12

Focusing all your time and attention on following Google guidelines could be distracting you from other methods that can help to diversify your content marketing tactics. Sometimes, engaging your audience can literally mean exchanging new ideas online in response to inquiries or comments. Taking a personal interest in driving traffic to your website can help you build your brand while increasing your online presence.

Studies show that only around 40% of your lead referrals are generated by popular search engines. This leaves roughly 60% to be drummed up using other means. These can include:

Sheetal Pinto - 9/20/2017 20:00

Examining the Results of an Internal MintCopy Case Study
In order to successfully market your brand, you must continuously examine your content marketing strategy. Practices that worked well for you a year ago might need to be modified or replaced. If you want to determine whether your current methods are still relevant and useful, you need to look at the results that they yield.

Sheetal Pinto - 10/5/2016 20:00
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Sheetal Pinto - 4/20/2016 20:00
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Sheetal Pinto - 3/30/2016 20:00

Take On CRO and SEO with these Double-Duty Steps
Your marketing teams are working tirelessly towards two main goals for your website: building traffic and generating conversions. Search engine optimization (SEO) can help with the first part. If visitors find your website difficult to navigate or hard to understand, however, they probably won’t take the action you want and convert.

Sheetal Pinto - 3/23/2016 20:00

Go In-Depth Without Going Overboard
Picture a movie poster. Front and centre, big and bright, you will usually come face-to-face with the star. You have expectations about this star and want to learn as much about them as you can.  Now imagine your company’s online content. Does a ‘star’ come to mind?

Sheetal Pinto - 3/9/2016 19:00

Prioritize and Maximize Impact
Digital marketing can end up a lot like a company’s Pinterest project: a lot of initial excitement that ends up looking much different than the original goal or, worse still, incomplete and forgotten!

Sheetal Pinto - 3/2/2016 19:00

Curate Digital Content Like A Pro
Ever feel overwhelmed by a big menu at a restaurant? Imagine the online marketing space in the same format. Ordering, preparing the meal and settling the bill would take years.

Sheetal Pinto - 2/24/2016 19:00

Key Principles to Follow
Having a content marketing strategy is not an option, but a necessity for companies looking to make an impact online. A clearly defined strategy will allow your team to work as a cohesive unit, measure goals and make informed adjustments to maximize the effectiveness of your digital marketing efforts.


Recent Posts

Sheetal Pinto - 3/16/2023 00:00

Content Marketing Best Practices that Garner Attention

Remember the movie, “Field of Dreams”? It made popular the phrase, “If you build it, he will come”. Shoeless Joe and other baseball legends may have magically appeared on a cornfield-turned-baseball diamond. However, when it comes to content marketing, your audience will need more than a field of dreams to attract their attention. If you’re trying to get more traffic to your website, don’t wait for your local SEO efforts to direct your audience. Give them a hand with these proven content strategies.

Sheetal Pinto - 3/2/2023 06:00

How to Use a Pillar Page to Improve your Content Quality

Consider the dictionary meaning of ‘pillar’ – “a firm, upright support for a superstructure”, also defined as “a fundamental precept”. Your content marketing campaign is your ‘superstructure’ that requires a ‘firm, upright support’. That’s the key function of content pillar pages. Without these essential supports, your ‘content superstructure’ will neither stand strong, nor will it attract the right attention.

Sheetal Pinto - 2/23/2023 06:00

Two Proven Ways to Organize Products with Similar Keywords

In business, cannibalization typically refers to a loss of sales. A company introduces a new product that displaces sales of an older, usually more outdated, product. Instead of having an increase in sales, the market growth remains stable. What does this mean in the world of SEO and content marketing? Keyword cannibalization occurs when two products have similar keywords or phrases and confuses the search engines about which page is right for which query. Instead of competing with other businesses for search traffic, you’re competing with your own web pages. Here’s why keyword cannibalization is bad for business and how you can overcome it.

Sheetal Pinto - 2/9/2023 06:00

How to Optimize your Content for a Global Audience

The global market is much smaller than it once was.  Statista reports over 5 billion internet users globally, or about 63.1% of the population. Reaching out to a broader market can help your business grow, but it’s not as simple as updating your website in a new language and simply hoping your audience finds you through search.

Sheetal Pinto - 1/26/2023 06:00

How to Build a Functional Content Marketing Funnel

Most people don’t wake up and think, “oh, today is the day I buy my new mattress,” unless they’ve researched different brands and checked pricing at different stores. Modern customers often take their time with major (and even minor) purchases. Using that information about today’s shoppers can help you design a content marketing map, or funnel, that guides the customer to your product.

Sheetal Pinto - 1/12/2023 15:49

Draw Insights from Your Competitors' Success 

According to Ahrefs, organic search drives over 53.3% of global traffic. Creating an SEO strategy is key to increasing your reach through search. As you’re setting new SEO goals for 2023, it may be useful to analyze what is working for your competitors. Also look at what they’re missing, to build that effectively into your own SEO strategy.

Sheetal Pinto - 12/15/2022 15:14

5 Proven Ways to Improve your Website Ranking

The rules of SEO can often feel elusive, as if SEO is a great big experiment in which the parameters keep changing. Search engines keep updating the algorithm. User behavior is evolving and adapting to circumstances, all the time. You don’t have any control over how pages rank, or do you? Google will never share how it determines SEO ranking. Customers change how they search and shop. We may not fully understand the complexity of search engine algorithms, but we can test different elements of a webpage to see how customers and search engines respond to your content marketing strategies. It’s called split testing.

Sheetal Pinto - 11/24/2022 16:42

Good today and gone tomorrow! That is the way of trends in the world of SEO and content marketing. What may generate interest right now can fall out of favor due to the ever-changing search engine algorithms. What can you do to ensure that you’re up to date? One useful method is to utilize Google Trends to find useful metrics that help you stay relevant. To make your way to the top of search engine results pages (SERPs), it’s important to use a variety of proven methods to create quality content. Read below to learn how Google Trends can help you gain insight on popular trends, seasonality, regional demands, and your competitors.

Sheetal Pinto - 11/10/2022 06:00

Revitalize, Refine, Repurpose

The Pareto principle is also known as the 80/20 rule. About 80% of your best results will come from 20% of your efforts. When you apply that to a creative endeavour like content marketing, you might be undervaluing some of your content creative efforts. It can be expensive to create content, from scheduling videographers, photographers, models, or even having quality copywriters write a blog post. Chances are that you have some valuable content that can be recycled or repurposed with a little elbow grease.

Sheetal Pinto - 10/27/2022 06:00

How to Create Content that Ranks Higher on the SERPs

With every Google update, there’s always some concern about page rankings. The most recent update, “helpful content,” is part of Google’s ongoing efforts to make sure that users get quality content in search results. If you’ve been using SEO best practices and providing content that is relevant and useful, you shouldn’t lose page rankings. It’s always a good idea to check your content marketing strategy and make sure it aligns with Google’s algorithm updates.