Tagged Under: Mississauga

Sheetal Pinto - 5/17/2018 00:00
p>How to Select Blog Topics that Will Make an Impact
Whether you write your blog posts in-house or you prefer to hire professionals and focus on marketing your content, you have probably come to the realization that you need compelling topics to attract readers. Additionally, the subject matter of your posts must make sense with regard to your field of interest and your audience.
If you want to build or grow a consistent readership, you must deliver posts that keep your visitors interested. As content marketing strategist Jean Spencer pointed out, based on research conducted by the Kapost team, 99 percent of marketers assert that a steady stream of ideas contributes greatly to their marketing success. If you feel frustrated because you cannot seem to generate such a creative stream, you are not alone. Another finding from the same study revealed that half of marketers do not have a sufficient supply of ideas to drive their content marketing. If this sounds like you, read below for insights on how to change that dynamic.

Sheetal Pinto - 5/3/2018 00:00

Understanding Content Marketing vs Advertising
Getting the word out about your brand or product involves a careful balance between advertising and content marketing. To do this properly, you need to know the difference between the two.  Both practices are vital for brand awareness, and they each offer various advantages. If you wish to leverage your copywriting and other marketing materials to get the best results possible, your advertising efforts should be only one part of your overall campaign.  

Sheetal Pinto - 4/18/2018 20:00

Choose Your Words Carefully to Attract Your Audience
If you publish creative copy that includes current SEO methods, do you really need to compose riveting headlines, too? How much impact do those initial words have on your material, your brand, and your audience?

Sheetal Pinto - 4/11/2018 20:00

Dos and Don'ts for Content Marketers 
Creating interesting content serves to attract more followers and expand your customer base. However, once you craft copy or other material that may resonate with your users, you must market it so that people can find it. This is why successful marketing is just as vital as good copywriting.

Sheetal Pinto - 3/14/2018 20:00

How to Identify Readers and Why You Must
You might create the most compelling, readable, shareable content in your industry, but it is virtually useless if it does not reach the right individuals. To market your business successfully, you must know how to identify and speak to your target audience. Without a clear idea of the demographics you are selling your products or services to, you cannot form a truly effective digital marketing strategy. Instead, you will waste valuable time and money that could be put to good use elsewhere. 

Sheetal Pinto - 3/7/2018 19:00

Content Marketing Goals That Stand the Test of Time 
Digital marketing involves a wide range of tasks, including auditing your content and making changes when necessary. While you should certainly update your copy and other materials on a regular basis, you should also be aware that some objectives are timeless. Goals such as creating quality material and reaching your target audience will never go out of style.

Sheetal Pinto - 2/14/2018 19:00

Words and Phrases to Avoid when Copywriting 
Effective copywriting involves a variety of elements. To achieve a body of text that will impact your audience, you may need to get in the habit of proofreading each piece multiple times. Issues to look for include redundancy, excessive wordiness, and usage of phrases and words that are not necessary.  

Sheetal Pinto - 1/24/2018 19:00

What You Should Know to Stay Ahead of Your Competitors
SEO is an engine that never stops. If you want to move to or remain at the top of the search results, you may need to modify your strategy. A method that was working for you perfectly a few years ago might not yield the same results now. You do not need to be an expert to know which changes to make, but you should remain informed about the latest trends. Implementing just a few modifications, such as creating more useful content, improving page loading speeds, and accommodating voice searches, could help you gain an edge over your competitors.

Sheetal Pinto - 8/7/2013 20:00

You’ve got the web designer working on your website and now you’re starting to look into the content that will tell everybody what your website and brand is all about.  You’ve no doubt decided what pages you want to include. At the very least, you have put a sitemap together. So how do you decide what words to put on those pages that will get your brand noticed and more people to your website. 


Recent Posts

Sheetal Pinto - 5/23/2024 06:00

But Play by the Rules and with a Clear Conscience

My last blog post was the first time I ever wrote about a deeply personal experience. It certainly was heartwarming and overwhelming to receive so many kind and encouraging messages from family, friends, co-workers, clients, and even some past students and interns. Thank you! Some business associates and clients also responded with feedback on my comments about the “AI-generated content elephant in the room”. Healthy discussions ensued and I want to clarify that I am not against AI-generated content. If your small or medium-sized business has time and budgetary limitations, and you cannot hire a content agency, professional copywriters, and SEO content writers, then AI tools may be the way to go. I’ve summarized the key questions clients are asking about this.

Sheetal Pinto - 5/14/2024 17:31

MintCopy’s Content Writers Are Ready to Power Up Your Game!

Hey there, wonderful readers!

It feels surreal to be back at my keyboard, tapping away after what seems like a lifetime. If you're wondering why I've been MIA, let me catch you up to speed. Towards the tail end of 2023, I found myself in a bit of a pickle, or rather, a crumpled mess of metal and broken dreams on the side of the road. Yep, yours truly was in a gnarly car accident that left me with more than just a dent in my bumper. I was in shock from an explosion that sounded like a small bomb going off, and 2000+ pounds of force hitting me like a bolt out of the blue.

Sheetal Pinto - 11/23/2023 06:00

Why Quality Content Still Is, and Will Always Be Important

Ever pondered the intricacies of Google's search process? In the blink of an eye, the algorithm serves you tailored answers to your queries. It's a seamless dance of technology and user intent. Google's mission is crystal clear: deliver precisely what users seek. At the heart of their business model lies the commitment to provide top-notch search results. As your copywriters craft content, steer away from rigid algorithmic formulas that are in a perpetual state of flux. Instead, dive deep into understanding user intent and champion the creation of content that resonates with quality, setting your brand apart in the ever-evolving digital landscape.

Sheetal Pinto - 11/2/2023 00:03

Let Your Local Retail Business Outshine Big Box Stores!

It’s a common misconception—bigger is better. As a local retailer, you know that isn’t true. With your personalized attention, carefully sourced, unique products, and a charmingly different brand experience, you can serve holiday shoppers far better than many big box stores. To do that, however, you have to start with drawing attention away from those mega retailers to your local business. Here's a 10-point checklist that will have you competing with those brand name stores and leaving a trail of tinsel envy.

Sheetal Pinto - 10/19/2023 14:03

Connecting with Your Audience

In today's fast-paced digital age, businesses often rely on automation and AI-generated content to reach their audience. While these tools have their merits, nothing can truly replace the authenticity and impact of content that speaks from the heart. The ability to forge genuine connections and elicit emotions from your audience is where the magic happens. Let me illustrate this with a recent experience.

Sheetal Pinto - 10/5/2023 06:00

10 Insightful Tips to Refine Your Content Strategy

Picture this: you're strolling down the street, leash in hand, with your furry friend by your side. As you navigate the sidewalks, you might be able to rediscover the art of content marketing – one step at a time. Yes, you read that right! There are uncanny similarities between dog walking and effective content marketing. Intrigued? Let's take a leash and dive into some pawsitively awesome tips, tricks, and techniques you can apply to your content strategy. As your friendly pooch does her ‘moonwalk’ and you prepare to ‘stoop and scoop’, you can soon declare, “We have liftoff!” Engage your audiences and achieve greater lead conversion with content marketing that works. Happy to share our top 10 tips—keep reading!

Sheetal Pinto - 9/21/2023 06:00

Include Your POV to Encourage Conversion

Imagine how differently we'd see Star Wars if it was told through the eyes of a stormtrooper trying to get his next promotion or through Chewbacca's point of view. The reader of a story interprets the tale through the perspective of the narrator. Choosing an engaging and valuable point of view (POV) is essential to the narrative. You may not think of your content as a novel or a movie, but you're still telling a story through your blogs, email newsletters, videos, and other forms of digital content. Offering a unique POV with your online content can help make your brand stand out.

Sheetal Pinto - 9/7/2023 06:00

SEO Strategy Tips from Presenters at CMW 2023

According to a LinkedIn report, professionals can expect their jobs to change by 65% by 2030 due to the implementation of Artificial Intelligence. AI tools are making their way into every industry, including SEO and content marketing. Don't fire your copywriters just yet though – you need them now more than ever before! Content Marketing World asked its presenters and experts to provide their best tips for 2023 to incorporate AI into your content strategy. Here's an overview.

Sheetal Pinto - 8/24/2023 06:00

Here's An Idea on How to Handle this Latest Change

Remember the football gag from the Peanuts cartoon? Charlie Brown goes to kick a football and Lucy pulls it out at the last minute, causing him to fall on the ground. There's a number of punchlines, but the bottom line was that he shouldn't have trusted Lucy. SEO is kind of like that. Just when you think you're winning the SEO game, Google changes the algorithm. You're knocked back down in the search rankings, wondering what happened. Recently, Google made an update that changes how some content is viewed in the rankings. Learn more about the latest update to the search engine algorithm that changes the way HowTo content is displayed in search results, to understand why it matters.

Sheetal Pinto - 8/10/2023 06:00

“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness,…” The opening paragraph of “A Tale of Two Cities” is considered one of literature’s greatest openers. Back in 1859, in times when reading books was possibly one of the few indoor entertainment activities people engaged in, Charles Dickens had the skill to hook the reader right at the start. Of course, he also had the skill to finish with a flourish — “It is a far, far better thing that I do, than I have ever done; it is a far, far better rest that I go to than I have ever known.” That closing line is among those most praised in literature.

Getting back to the point—you can transform every introduction into an irresistible hook that commands your audience's attention. Here are some ideas for creating an opening that will resonate with your audience and stay with them.