Tagged Under: B2B content marketing

Sheetal Pinto - 9/30/2021 06:00

A purchase transaction may happen online or offline, but shopping is definitely a universally online phenomenon today. Every buyer uses the internet to get information when shopping. B2B buyers are no different, regardless of industry. Manufacturers can’t deny the power of content marketing, but many haven’t fully bought into investing in B2B content. Trade shows were expensive before the pandemic. As we come out of the pandemic, it’s unlikely that they’ll make a comeback to their former glory anytime soon. Print magazines and journals are not as relevant as they once were. Your team can’t reach out to every prospect in person. Content marketing can be an important element in your marketing strategy because it’s ready when your customer is.

Sheetal Pinto - 10/29/2020 06:00

Last week, we discussed some of the challenges in creating quality content for B2B tech companies. This week, we’re going to look at some of the best practices for your B2B content marketing strategy.

Sheetal Pinto - 11/15/2018 06:00

Last week, we covered the first part of the Content Marketing Institute’s 2019 B2B Report. Staying on top of the latest trends and techniques is the cornerstone of effective B2B marketing; and this is a fantastic resource for both marketers and business owners alike. Keep reading for more valuable information you can use. Let your content marketing dollars go further and bring you greater ROI.

Sheetal Pinto - 11/8/2018 06:00

Content marketing has undergone a serious transformation since the concept was first introduced to the digital marketplace. Now, we know that the majority of successful marketers focus on using online content to add value rather than pushing sales. This is increasingly important in B2B marketing that targets professionals and industry insiders.

Sheetal Pinto - 8/17/2016 20:00

DemandGen Report – 2016 Content Preferences Survey
According to the DemandGen Report – 2016 Content Preferences Survey, the type of content used to make B2B buying decisions is distributed like this: White Papers (82%); Webinars (78%); Case Studies (73%); eBooks (67%); Blog Posts (66%); Infographics (66%); Third-party/Analyst reports (62%); Video/Motion graphics (47%); Interactive presentations (36%). Another statistic worth mentioning in the same report is that 95% of B2B buyers are willing to consider vendor-related content as trustworthy. The Content Marketing Institute and MarketingProfs rate blogs among the top 5 B2B content marketing tactics.

Sheetal Pinto - 4/1/2015 20:00

Let Your C-Suite See How
While many B2C companies may not have a documented content marketing strategy, it’s easier for the marketing team to get senior management’s consent and a budget to work with. In the B2B world, this is a bigger challenge and quite a struggle.

Sheetal Pinto - 5/14/2014 20:00

We have been talking about how it is important to deliver customized content in order to increase engagement and improve conversion online. While it is true that bite-sized chunks of interesting and unique online content work very well, one cannot undermine the value of more detailed, intense copywriting seen in pieces such as white papers, e-books and presentations.

Sheetal Pinto - 8/28/2012 20:00

9 in 10 organizations across industries rely on quality content for marketing. These are the findings of the Content Marketing Institute’s survey of 1000-odd marketers published in its 2012 B2B Content Marketing Report. These results not only make for interesting reading, they provide key evidence of the importance of content marketing for B2B marketers. 


Recent Posts

Sheetal Pinto - 11/24/2022 16:42

Good today and gone tomorrow! That is the way of trends in the world of SEO and content marketing. What may generate interest right now can fall out of favor due to the ever-changing search engine algorithms. What can you do to ensure that you’re up to date? One useful method is to utilize Google Trends to find useful metrics that help you stay relevant. To make your way to the top of search engine results pages (SERPs), it’s important to use a variety of proven methods to create quality content. Read below to learn how Google Trends can help you gain insight on popular trends, seasonality, regional demands, and your competitors.

Sheetal Pinto - 11/10/2022 06:00

Revitalize, Refine, Repurpose

The Pareto principle is also known as the 80/20 rule. About 80% of your best results will come from 20% of your efforts. When you apply that to a creative endeavour like content marketing, you might be undervaluing some of your content creative efforts. It can be expensive to create content, from scheduling videographers, photographers, models, or even having quality copywriters write a blog post. Chances are that you have some valuable content that can be recycled or repurposed with a little elbow grease.

Sheetal Pinto - 10/27/2022 06:00

How to Create Content that Ranks Higher on the SERPs

With every Google update, there’s always some concern about page rankings. The most recent update, “helpful content,” is part of Google’s ongoing efforts to make sure that users get quality content in search results. If you’ve been using SEO best practices and providing content that is relevant and useful, you shouldn’t lose page rankings. It’s always a good idea to check your content marketing strategy and make sure it aligns with Google’s algorithm updates.

Sheetal Pinto - 10/13/2022 06:00

SEO Strategies that Stick the Landing!

Landing pages are specific pages on your website, usually created for an advertising campaign. The goal of a landing page is to get leads. You want to collect the user’s contact information in order to follow up with them. Typically, your business makes an offer, a discount or eBook, in exchange for getting the reader to share their information. Although landing pages are also web pages, there are a few things to know about creative copywriting for a landing page.

Sheetal Pinto - 9/29/2022 06:00

7 Assets You Need in Your Copywriting Arsenal

If you’re feeling like your content is getting dull and ordinary, it’s time to look at a few tools that can increase your reach and make your content more engaging. Fortunately, you don’t have to spend any money because you have easy access to these seven resources.

Sheetal Pinto - 9/15/2022 06:00

And the Perks of Gaining SEO Insights!

How do you measure the ROI when it comes to SEO? If you’re looking at the number of visitors to your website, you might be doing it wrong. The number of people who visit your site could be in the thousands, but if your content doesn’t convert, what difference does it make? Content isn’t cheap to create. The number of visitors to your site doesn’t tell the real story. Here are three metrics you can use to evaluate how your content is performing and whether your content marketing strategy is garnering its money’s worth.

Sheetal Pinto - 9/1/2022 06:00

How to Upgrade Your EAT & YMYL Content

Google is committed to making sure that its search results are helpful and relevant. Last year, Google made thousands of updates to its search algorithm with that in mind. Just a few days ago, another announcement about search was made, this time reminding content creators to create content with people in mind. What does that mean for SEO and copywriting? Here are three things to keep in mind when creating content. 

Sheetal Pinto - 8/18/2022 06:00

Why Your Content Must Be the Burning Question for Your Audience!

Google is constantly adding search features that help users get relevant information quickly. The “People Also Ask” feature has been around for a while, but it seems to be gaining traction as it’s being used in more searches. PAA boxes are another type of digital real estate, increasing your reach on a particular subject if you can get featured as an answer to a PAA question. Make it part of your content marketing strategy, even if you don’t rank for it immediately. The results might be slow, but they are worth waiting for.

Sheetal Pinto - 8/4/2022 06:00

And Why It's Important!

Featured snippets on Google are valuable digital real estate for your content marketing assets. These snippets are quick answers to search questions. Although snippets are designed to provide answers for the user without having to clickthrough to the page, Hubspot found that content with a snippet had a higher click-through rate of 2x or more, making this search feature important to your SEO strategy. If you can get your copywriting featured as a snippet, it builds your authority and visibility.

Sheetal Pinto - 7/21/2022 06:00

But Your Audience is Looking for Value!

Events can be a great way to promote your brand but getting people’s attention in the current landscape can be difficult. Start with an extensive content marketing plan that entices your audience to attend your event because they see VALUE in it. Here are useful content tips for event marketing.