Content Marketing Blog mint

Content Marketing Blog

3 Essential Mindsets for Your Content Marketing

When you know what you are doing, content marketing is a very fun game. However, if you don’t know how to do it properly and get results, it can make you want to scream loudly into a pillow.

Two thirds of marketers feel they are falling short with their content marketing efforts. They know that they could be doing better, but don’t know how. Not surprisingly, two thirds of marketers also focus almost single-mindedly on tactics, without considering the long game strategy of content marketing.

Ways to Increase Your Success with Content Marketing

  1. Ask the “Why Should I Care” Question

“Why should anyone care about what we write?” is a question you should ask yourself each time you create a piece of content. Everyone and their grandmother are creating content and blogging these days. With the competition for prospects’ attention so high, you must stand out. Use “The Big Idea” to help you.

The Big Idea is an idea coined from Michael Masterson aka Mark Ford of American Writers and Artists Inc. (AWAI) fame. Masterson has all his copywriters submit their work along with a one sentence summary of “The Big Idea”. If he doesn’t understand the big idea from the one sentence summary or doesn’t think it is a good “Big Idea”, he will tell the copywriter to re-do the work. Not in an obnoxious or rude way, but because if you don’t have a big idea, you don’t have a piece of content worth reading.

Spending just 5 minutes to craft a big idea can rapidly increase the quality of your content and hence, your results.

  1. Understand Your Customers Better than Anyone Else Ever Could.

Casanova once told of how he could win any woman's heart because he could explain her soul to her better than she knew it herself. You can win over your potential customers by explaining their problems to them in a way no one else ever could and then providing solutions.

Steven Covey, author of the highly successful book, “7 Habits of Highly Effective People”, tells of how the deepest need of human beings is the need to be understood. If your customers feel like you “get it”—that you understand them and their situation fully, their trust in you will skyrocket and you will win customers for life.

How do you work to understand your customers? It’s simple; listen to them, talk to them! Read the comments they leave on your blog and Facebook. If you have an email address, see if they will reply to your emails. Ask them what their biggest problem is, their biggest dream, their biggest obstacle. The answers to these questions are worth gold.

  1. Make Your Content Marketing Part of A Strategy.

Business is chess—not checkers. There isn’t time to do everything. You and your staff only have 40-60 working hours a week, but there is always time to do the most important things. The most important activities are those that create customers and generate profit.

Content marketing can be a great way to create customers and repeat customers. OR it can be a great way to lose a lot of time and money! Don’t blog or do any other form of content marketing unless you know exactly how it fits into your business plan. Determine how you will make it work to increase visibility, brand awareness and audience engagement. Only then can you hope that it will eventually lead to customers and repeat customers.

Will you collect email addresses? Will your blog posts link to your services? How will you get conversions? Unless you know where the conversion from a cold visitor to a lead will come from, you will underachieve with content marketing.

As you internalize these mindsets and continue with your content marketing strategy, enjoy the exercise of adding value through quality content. Watch your reputation and your business grow.

If you feel like your content marketing efforts have not yielded the results you wanted, it’s not too late to course correct. Talk to our team of skilled and experienced copywriters at MintCopy. Call us at 888-646-8003 or send us an email.

Share


Recent Posts

Sheetal Pinto - 11/24/2022 16:42

Good today and gone tomorrow! That is the way of trends in the world of SEO and content marketing. What may generate interest right now can fall out of favor due to the ever-changing search engine algorithms. What can you do to ensure that you’re up to date? One useful method is to utilize Google Trends to find useful metrics that help you stay relevant. To make your way to the top of search engine results pages (SERPs), it’s important to use a variety of proven methods to create quality content. Read below to learn how Google Trends can help you gain insight on popular trends, seasonality, regional demands, and your competitors.

Sheetal Pinto - 11/10/2022 06:00

Revitalize, Refine, Repurpose

The Pareto principle is also known as the 80/20 rule. About 80% of your best results will come from 20% of your efforts. When you apply that to a creative endeavour like content marketing, you might be undervaluing some of your content creative efforts. It can be expensive to create content, from scheduling videographers, photographers, models, or even having quality copywriters write a blog post. Chances are that you have some valuable content that can be recycled or repurposed with a little elbow grease.

Sheetal Pinto - 10/27/2022 06:00

How to Create Content that Ranks Higher on the SERPs

With every Google update, there’s always some concern about page rankings. The most recent update, “helpful content,” is part of Google’s ongoing efforts to make sure that users get quality content in search results. If you’ve been using SEO best practices and providing content that is relevant and useful, you shouldn’t lose page rankings. It’s always a good idea to check your content marketing strategy and make sure it aligns with Google’s algorithm updates.

Sheetal Pinto - 10/13/2022 06:00

SEO Strategies that Stick the Landing!

Landing pages are specific pages on your website, usually created for an advertising campaign. The goal of a landing page is to get leads. You want to collect the user’s contact information in order to follow up with them. Typically, your business makes an offer, a discount or eBook, in exchange for getting the reader to share their information. Although landing pages are also web pages, there are a few things to know about creative copywriting for a landing page.

Sheetal Pinto - 9/29/2022 06:00

7 Assets You Need in Your Copywriting Arsenal

If you’re feeling like your content is getting dull and ordinary, it’s time to look at a few tools that can increase your reach and make your content more engaging. Fortunately, you don’t have to spend any money because you have easy access to these seven resources.

Sheetal Pinto - 9/15/2022 06:00

And the Perks of Gaining SEO Insights!

How do you measure the ROI when it comes to SEO? If you’re looking at the number of visitors to your website, you might be doing it wrong. The number of people who visit your site could be in the thousands, but if your content doesn’t convert, what difference does it make? Content isn’t cheap to create. The number of visitors to your site doesn’t tell the real story. Here are three metrics you can use to evaluate how your content is performing and whether your content marketing strategy is garnering its money’s worth.

Sheetal Pinto - 9/1/2022 06:00

How to Upgrade Your EAT & YMYL Content

Google is committed to making sure that its search results are helpful and relevant. Last year, Google made thousands of updates to its search algorithm with that in mind. Just a few days ago, another announcement about search was made, this time reminding content creators to create content with people in mind. What does that mean for SEO and copywriting? Here are three things to keep in mind when creating content. 

Sheetal Pinto - 8/18/2022 06:00

Why Your Content Must Be the Burning Question for Your Audience!

Google is constantly adding search features that help users get relevant information quickly. The “People Also Ask” feature has been around for a while, but it seems to be gaining traction as it’s being used in more searches. PAA boxes are another type of digital real estate, increasing your reach on a particular subject if you can get featured as an answer to a PAA question. Make it part of your content marketing strategy, even if you don’t rank for it immediately. The results might be slow, but they are worth waiting for.

Sheetal Pinto - 8/4/2022 06:00

And Why It's Important!

Featured snippets on Google are valuable digital real estate for your content marketing assets. These snippets are quick answers to search questions. Although snippets are designed to provide answers for the user without having to clickthrough to the page, Hubspot found that content with a snippet had a higher click-through rate of 2x or more, making this search feature important to your SEO strategy. If you can get your copywriting featured as a snippet, it builds your authority and visibility.

Sheetal Pinto - 7/21/2022 06:00

But Your Audience is Looking for Value!

Events can be a great way to promote your brand but getting people’s attention in the current landscape can be difficult. Start with an extensive content marketing plan that entices your audience to attend your event because they see VALUE in it. Here are useful content tips for event marketing.