Craig Ballantyne, CEO of Early to Rise says, “Right now, there are people crying themselves to sleep because they haven’t found your product or service”. Craig is highlighting that everyone has problems and frustrations causing them pain. They all have goals they desperately want to achieve. The question is: are YOU going to be their hero? Will you help your customers sleep well at night?
The word “hero” may set off your modesty alarm, but the fact is that people love and look for heroes. Content marketing opens up a world of opportunities for you to become a customer hero.
What Type of Content Marketing Hero Do You Want to Be?
Here are five archetypes to consider.
- Mentors: They lay out the path that students must follow to attain mastery. They provide the strategy to execute and offer invaluable guidance, support and ideas. Your content strategy as a Mentor will include guides, how-to articles, checklists, step-by-step advice, case studies, and so on.
- Diagnosticians: The diagnostician is the problem solver. This person seeks to deeply understand the problem and then presents a solution to the delight of everyone else. As a diagnostician, your content will take up the most complex challenges, offer a sound analysis and outline your recommended solutions.
- Thought Leaders: Many people call this the Information Age, but it’s not…In fact, there is so much information available that we are now in the Insights Age. Insights are the new (and sometimes old) keys of information that allow us to get what we really want. Insights cut though the noise and produce results in the fastest time. Thought leaders provide insights through their unique perspectives, opinions and visionary commentary.
- Entertainers: People are bored. As Theroux said “Most men lead lives of quiet desperation. What is resignation is confirmed desperation”. A spark of novelty, humor and inspiration can shake things up and get people going where they really want to go. Creative content that entertains your audience will encourage greater engagement.
- Journalists: The rate of change today is so fast that knowledge has a half-life of 5 years. This means that of all the information in your field available today, half of it will be obsolete in 5 years. Journalists allow us to battle this situation by keeping us up to date. Your editorial calendar as a Journalist-type hero will cover topics your audience is eager to know more about; and they will want to hear it from you before they get it from any other sources.
Want to become the hero for your customers through content marketing? Talk to us at MintCopy. Call us at 888-646-8003 or send us an email.