Content Marketing Blog mint

Content Marketing Blog

5 Ways to Repurpose Your Existing Content

Who’s your favorite Superman? Is it Christopher Reeve, Dean Cain, or Henry Cavill? If you’re like many Superman aficionados, you may not have a favorite. You enjoy them all on their own merits. Each rendition of Superman brought a new facet to the character. Content is much like those favorite characters who we keep bringing back.

The best content continues to be relevant and interesting, even when it’s presented in different media. One person’s favorite Superman may not appeal to another person. That text-based blog post may not interest someone who prefers videos. Here are five ideas to take content and to reuse it to get more out of it.

1 - Turn Blog Posts into Podcasts

According to Statista, in spring 2020 about 20% of surveyed Canadian adults listened to a podcast in the last month. Podcasts are just a way to listen to content in the car, while you’re exercising or just when you’re not up to reading. It’s easy to take some blog posts and hire someone with a good voice to read them. Once you find what works with your listeners, you can create all types of podcasts that demonstrate your authority on the subject.

2 - Transform a Webinar into a How-to Video

A webinar may be a great one-time event, but months later, you’ve still got the same information sitting in your archives. Instead of reposting the webinar itself, turn it into a YouTube video to gain a different audience. There are many video editing tools that can help you create a video that is engaging. Some people prefer video over words, so you’ll reach different people.

3 - Turn Customer Reviews into a Blog Post

You didn’t create the customer reviews, but people are reading them. Ask customers who wrote glowing reviews if you can use their good words to create a blog post that showcases what customers are saying. Interview local customers and create a video of a case study on why customers shop with you or use your product.

4 - Use Data to Create Social Media Posts

Statistical data can often be very boring, but when you take one interesting fact out of a list and turn it into a social media post, you can direct your followers to read more about the topic. For example, did you know that 70% of respondents think SEO is better than PPC to generate sales? (HubSpot)

5 - Repackage Blog Posts Into an eBook

Take your best blogs and recreate them into an eBook that you can market online and/or to new customers when they sign up for your newsletter. eBooks are a great tool and a way to build authority in an industry. You can add content, such as expert advice or a special chapter to make sure it gets interest. eBooks can be downloaded to read later, making this medium popular to a different type of audience.

Get the Most Value Out of Your Content

These are just a few ideas on how to take content and turn it into something new. Using good content in different media and platforms is a way to refresh content without investing in new pieces of writing. If you’re struggling to create digital content for search and your audience, consider working with the MintCopy team. We have expert SEO writers who can take your existing content and update it for a new audience. Contact us for more information.

Use our online form to get in touch. You can also follow us on FacebookLinkedIn, and Twitter to stay up-to-date with the latest content marketing trends.

Share


Recent Posts

Sheetal Pinto - 3/30/2023 06:00

How to Avoid Making these Mistakes in Your Content

When you invest time and money in creating content for your website and other digital assets, you want to ensure you get a good ROI. Whether you hire a content agency, write content in-house, or hire a freelance copywriter, it’s important to monitor how published content is performing. Content that isn’t ranking well on Google might be ridden with mistakes that turn customers away and deter positive engagement. Here are three common content mistakes made by copywriters that could be keeping your content from reaching its full potential.

Sheetal Pinto - 3/16/2023 00:00

Content Marketing Best Practices that Garner Attention

Remember the movie, “Field of Dreams”? It made popular the phrase, “If you build it, he will come”. Shoeless Joe and other baseball legends may have magically appeared on a cornfield-turned-baseball diamond. However, when it comes to content marketing, your audience will need more than a field of dreams to attract their attention. If you’re trying to get more traffic to your website, don’t wait for your local SEO efforts to direct your audience. Give them a hand with these proven content strategies.

Sheetal Pinto - 3/2/2023 06:00

How to Use a Pillar Page to Improve your Content Quality

Consider the dictionary meaning of ‘pillar’ – “a firm, upright support for a superstructure”, also defined as “a fundamental precept”. Your content marketing campaign is your ‘superstructure’ that requires a ‘firm, upright support’. That’s the key function of content pillar pages. Without these essential supports, your ‘content superstructure’ will neither stand strong, nor will it attract the right attention.

Sheetal Pinto - 2/23/2023 06:00

Two Proven Ways to Organize Products with Similar Keywords

In business, cannibalization typically refers to a loss of sales. A company introduces a new product that displaces sales of an older, usually more outdated, product. Instead of having an increase in sales, the market growth remains stable. What does this mean in the world of SEO and content marketing? Keyword cannibalization occurs when two products have similar keywords or phrases and confuses the search engines about which page is right for which query. Instead of competing with other businesses for search traffic, you’re competing with your own web pages. Here’s why keyword cannibalization is bad for business and how you can overcome it.

Sheetal Pinto - 2/9/2023 06:00

How to Optimize your Content for a Global Audience

The global market is much smaller than it once was.  Statista reports over 5 billion internet users globally, or about 63.1% of the population. Reaching out to a broader market can help your business grow, but it’s not as simple as updating your website in a new language and simply hoping your audience finds you through search.

Sheetal Pinto - 1/26/2023 06:00

How to Build a Functional Content Marketing Funnel

Most people don’t wake up and think, “oh, today is the day I buy my new mattress,” unless they’ve researched different brands and checked pricing at different stores. Modern customers often take their time with major (and even minor) purchases. Using that information about today’s shoppers can help you design a content marketing map, or funnel, that guides the customer to your product.

Sheetal Pinto - 1/12/2023 15:49

Draw Insights from Your Competitors' Success 

According to Ahrefs, organic search drives over 53.3% of global traffic. Creating an SEO strategy is key to increasing your reach through search. As you’re setting new SEO goals for 2023, it may be useful to analyze what is working for your competitors. Also look at what they’re missing, to build that effectively into your own SEO strategy.

Sheetal Pinto - 12/15/2022 15:14

5 Proven Ways to Improve your Website Ranking

The rules of SEO can often feel elusive, as if SEO is a great big experiment in which the parameters keep changing. Search engines keep updating the algorithm. User behavior is evolving and adapting to circumstances, all the time. You don’t have any control over how pages rank, or do you? Google will never share how it determines SEO ranking. Customers change how they search and shop. We may not fully understand the complexity of search engine algorithms, but we can test different elements of a webpage to see how customers and search engines respond to your content marketing strategies. It’s called split testing.

Sheetal Pinto - 11/24/2022 16:42

Good today and gone tomorrow! That is the way of trends in the world of SEO and content marketing. What may generate interest right now can fall out of favor due to the ever-changing search engine algorithms. What can you do to ensure that you’re up to date? One useful method is to utilize Google Trends to find useful metrics that help you stay relevant. To make your way to the top of search engine results pages (SERPs), it’s important to use a variety of proven methods to create quality content. Read below to learn how Google Trends can help you gain insight on popular trends, seasonality, regional demands, and your competitors.

Sheetal Pinto - 11/10/2022 06:00

Revitalize, Refine, Repurpose

The Pareto principle is also known as the 80/20 rule. About 80% of your best results will come from 20% of your efforts. When you apply that to a creative endeavour like content marketing, you might be undervaluing some of your content creative efforts. It can be expensive to create content, from scheduling videographers, photographers, models, or even having quality copywriters write a blog post. Chances are that you have some valuable content that can be recycled or repurposed with a little elbow grease.