Who’s your favorite Superman? Is it Christopher Reeve, Dean Cain, or Henry Cavill? If you’re like many Superman aficionados, you may not have a favorite. You enjoy them all on their own merits. Each rendition of Superman brought a new facet to the character. Content is much like those favorite characters who we keep bringing back.
The best content continues to be relevant and interesting, even when it’s presented in different media. One person’s favorite Superman may not appeal to another person. That text-based blog post may not interest someone who prefers videos. Here are five ideas to take content and to reuse it to get more out of it.
1 - Turn Blog Posts into Podcasts
According to Statista, in spring 2020 about 20% of surveyed Canadian adults listened to a podcast in the last month. Podcasts are just a way to listen to content in the car, while you’re exercising or just when you’re not up to reading. It’s easy to take some blog posts and hire someone with a good voice to read them. Once you find what works with your listeners, you can create all types of podcasts that demonstrate your authority on the subject.
2 - Transform a Webinar into a How-to Video
A webinar may be a great one-time event, but months later, you’ve still got the same information sitting in your archives. Instead of reposting the webinar itself, turn it into a YouTube video to gain a different audience. There are many video editing tools that can help you create a video that is engaging. Some people prefer video over words, so you’ll reach different people.
3 - Turn Customer Reviews into a Blog Post
You didn’t create the customer reviews, but people are reading them. Ask customers who wrote glowing reviews if you can use their good words to create a blog post that showcases what customers are saying. Interview local customers and create a video of a case study on why customers shop with you or use your product.
4 - Use Data to Create Social Media Posts
Statistical data can often be very boring, but when you take one interesting fact out of a list and turn it into a social media post, you can direct your followers to read more about the topic. For example, did you know that 70% of respondents think SEO is better than PPC to generate sales? (HubSpot)
5 - Repackage Blog Posts Into an eBook
Take your best blogs and recreate them into an eBook that you can market online and/or to new customers when they sign up for your newsletter. eBooks are a great tool and a way to build authority in an industry. You can add content, such as expert advice or a special chapter to make sure it gets interest. eBooks can be downloaded to read later, making this medium popular to a different type of audience.
Get the Most Value Out of Your Content
These are just a few ideas on how to take content and turn it into something new. Using good content in different media and platforms is a way to refresh content without investing in new pieces of writing. If you’re struggling to create digital content for search and your audience, consider working with the MintCopy team. We have expert SEO writers who can take your existing content and update it for a new audience. Contact us for more information.