Content Marketing Blog mint

Content Marketing Blog

5 Ways to Take Your Content from Amateur to Pro

Effective Methods to Improve Your Writing Style

Let’s face it: being an expert in your field does not make you an expert at writing about it. Even for the best writers, creating a variety of content on a continuous basis can be a challenge. For marketers who don’t consider writing their strongest suit, the task seems outright daunting.

Despite the difficulties, there are several ways to improve your writing game and make the task of writing a little easier. Some are pretty straightforward, like continuing to practice and requesting feedback from your peers. Others get a little grittier as they dive into format and techniques that will elevate your content from amateur to pro.

From Average to Engaging

According to technology writer Ann Gynn, writing can feel like working out. Working on your writing muscles takes practice and patience.1 She offers a few different exercises that help you hone and perfect the craft, making content more engaging as a result. These are five relevant tips that can positively affect your content:

  • Repeat with Purpose: There’s a misconception that repeating important words will elevate your SEO ranking. Repetition is helpful, when done purposefully. A good example is repeating your content’s goal at the end of your piece – and offering a new insight or ‘food for thought’ for readers to take with them.
  • Don’t Quote to “Quote”: Italics. Bold. Underline. There are many ways to grammatically emphasize a point without using quotes around important words. In fact, quotes should be used sparingly and only for actually quotes. For other important words, try using other formatting tools or rephrasing your sentence.
  • Set the Scene: Words can be as descriptive as a painting. Use description, metaphors and other literary devices to help your readers connect with your writing. Whether your industry is healthcare or timber, any content presented in a colourful way can be an engaging read.
  • Stay Focused and Carry On: There’s a difference between being descriptive and being irrelevant. When writing your content, remember to bring back your focus to the point you’re pushing across. Ask, what does this add to my content? Is this worth my reader’s time? Creating a mini checklist will help you stay on track.
  • Make It Meta: A meta description can make your content and your site ranking soar on search engines. Most search engines like Google will pull the first few words on your page to describe it. Writing a strong and informative meta description will help give your audience an accurate, brief description of what your page contains when they search for an answer.

According to Stacy Simpson, CMO and Senior VP of Genpact, “Every single piece of content, if done well, is the start of a great new conversation.” Good quality and resonant content can create meaningful relationships for your business that transcend from the digital web to the real world. Flexing those writing muscles can lead to a healthy, long life for your content and your business online.

Balancing new content and understanding SEO can be a challenge for marketers. Our team at MintCopy has trained writers who are experts in SEO and content marketing. We use proven best practices to elevate your marketing strategy and help you achieve success for your business online.

You can reach us online or call toll free at 1.888.646.8003.

Follow us on Facebook, LinkedIn and Twitter to stay updated on the latest content marketing trends.

Share


Recent Posts

Sheetal Pinto - 5/19/2022 06:00

What You Need to Know

If there’s one thing you can count on, it’s that Google is going to update its search algorithm. Some experts estimate that Google makes 500 to 600 updates annually, or once or twice each day. Most of these changes don’t have a significant impact on your SEO strategy, but every now and then, one comes along that can have serious repercussions. Learn more about two new features of Google search that help users verify and evaluate search results.

Sheetal Pinto - 5/5/2022 06:00

Google, one of the largest companies in the world, relies on artificial intelligence for hundreds of it projects. It can seem a little hypocritical for Google to tell businesses that they can’t use AI-generated content on their website. Back in 2010, Google’s John Mueller said that using automated translation tools to create content for your website “could be viewed as being against our Webmaster guidelines.” Here we are, over 10 years later, and Mueller just tweeted that “content generators have been around since the start of the web…Most sites…don’t need help creating low-quality content.” There’s a big discussion in the SEO industry about AI-generated content.

Sheetal Pinto - 4/21/2022 06:00

One of the toughest things about creating content is coming up with ideas. You can research keywords all day long, but if you can’t come up with topics around those keywords, your content may fall flat. If your in-house copywriter is struggling to keep up with a content calendar, you might be thinking about working with a content agency. Use these questions to prepare for a meeting with the project manager or as starting points to create your own content. 

Sheetal Pinto - 4/7/2022 05:54

There just isn't a 'softer' way to say this; it's bad. Duplicate content, as defined by Google, “refers to substantive blocks of content within or across domains that either completely match other content in the same language or are appreciably similar.” Google highly recommends avoiding duplicate content. The key reason is that the ranking of the page on search engine results may suffer. This means, your audiences will not find your content, and when they do, they are unlikely to consider it useful. Understanding how Google handles duplicate content can help you elevate user experience and create a better content marketing plan.

Sheetal Pinto - 3/24/2022 06:00

Modern customer expectations have dramatically changed over the past few years. Although the pandemic certainly influenced customer behaviour in many ways, customers were already trending towards transparency and social responsibility from the companies they patronized. Creating content that shares your values and mission can bring your audience together to support your brand. Here are some ways to create connections to your audience through content marketing.

Sheetal Pinto - 3/10/2022 06:00

If you just keep churning out content without reviewing what you’ve already done, you’re missing out on opportunities to make your content perform better. A content audit exercise involves systematically reviewing what you’ve published on your website and blog. As you adjust your content marketing plan to your business goals, this audit can help you find gaps in your content and see what’s been successful. When reviewing your content, look for these things that can negatively impact your content strategy.

Sheetal Pinto - 2/24/2022 06:00

Search has changed a lot over the years. Search results are displayed to be more efficient for users. Users search for information differently than they used to. There’s still a lot that search can’t do right now. Google aims to change the power of search again with their latest update, Multitask Unified Model, aka MUM. This new update will expand search capability to make search deliver more accurate and relevant information in seconds. Here’s what your content writers need to know about MUM.

Sheetal Pinto - 2/10/2022 06:00

Refine Your Content So it Resonates with Your Audience

Many websites churn out content as part of their online digital strategy without considering how their audience will respond to the content. Contextualizing content is a way of adding value to the reader. But what does it mean to put your content in context? It’s a way of approaching content that considers the why and when of your content, not just the person who is reading it. A person who needs a plumber to fix a leak needs different content than someone who is thinking about how to install a new toilet. The first customer needs access to a list of quick tips to prevent damage until a plumber can help while the second customer may want to read through a detailed outline of updating a bathroom for aging-in-place.

Sheetal Pinto - 1/27/2022 06:00

A Simple Guide from Your Content Agency in Toronto

A blog post is an accessible, versatile format that has the potential to reach and engage a wide audience. You can write the blog posts in-house, or you can outsource content writing for your blog. The important thing is to ensure that your blog presents a professional image, offers memorable and shareable content, and proves effective in helping to achieve your business goals. If you're just starting your blogging journey, read through our ‘Step-by-Step Guide to Start Blogging' - parts one and two.

Sheetal Pinto - 1/13/2022 06:00

Writing SEO content requires a seamless blend of three skills to get the best results. In order to be a skilled SEO copywriter, you must be able to produce creative and engaging writing, have sufficient knowledge of the topic, and be able to use relevant keywords seamlessly into your writing. Are you at a loss on how to create informative and creative content? Here are ten tips that can be added to your copywriting cheat sheet to help you improve your SEO content.